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Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: Centrify Corporation     Published Date: Apr 13, 2018
With compromised credentials as today’s #1 threat vector, and the premium hackers place on privileged access, status quo is a treacherous security path to remain on. This eBook looks at what’s behind the privilege crisis, helps you assess how your privileged access management strategy stacks up and proposes a rethink in your approach — one that better addresses the needs of the hybrid enterprise. It explores ways to strengthen your company’s identity maturity with a Zero Trust approach and proven best practices that reduce your risk of a security breach.
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Centrify Corporation
Published By: Akamai Technologies     Published Date: Apr 13, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies
Published By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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Oracle
Published By: Oracle     Published Date: Apr 03, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy
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Oracle
Published By: IBM Watson Health     Published Date: Mar 30, 2018
Chilmark Research, a global research and advisory firm, recently released a report rating vendors and solutions in the healthcare analytics industry. IBM Watson Health, a leader in healthcare analytics, has put together this infographic comparing how its solutions stack up against some of the closest competitors in the industry in areas such as population discovery and definition, predictive analytics, cost and utilization, and claims data contribution.
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analytics, infographic, predictive analytics, cost utilization, population discovery, claims data, healthcare, chilmark
    
IBM Watson Health
Published By: Magento     Published Date: Mar 28, 2018
It’s official. Magento Commerce is one of the “leaders” of B2B eCommerce. Don’t believe us? Check out this new report, “The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017.” Forrester, one of the most influential research and advisory firms in the world, has just revealed their multiple-criteria evaluation of B2B commerce suite providers. Now you can see how Magento Commerce stacks up, with your FREE copy of the report.
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b2b, commerce, organizations, vendors, providers
    
Magento
Published By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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Marketo
Published By: Persicope Data     Published Date: Mar 07, 2018
SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns. Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like: • How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?
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Persicope Data
Published By: Cloudian     Published Date: Feb 15, 2018
We are living in an age of explosive data growth. IDC projects that the digital universe is growing 50% a year, doubling in size every 2 years. In media and entertainment, the growth is even faster as capacity-intensive formats such as 4K, 8K, and 360/VR gain traction. Fortunately, new trends in data storage are making it easier to stay ahead of the curve. In this paper, we will examine how object storage stacks up against LTO tape for media archives and backup. In addition to a detailed total cost of ownership (TCO) analysis covering both capital and operational expenses, this paper will look at the opportunity costs of not leveraging the real-time data access of object storage to monetize existing data. Finally, we will demonstrate the validity of the analysis with a real-world case study of a longstanding network TV show that made the switch from tape to object storage. The limitations of tape storage go way beyond its lack of scalability. Data that isn’t searchable is becoming
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Cloudian
Published By: BigCommerce     Published Date: Feb 13, 2018
Are you getting the most out of your ecommerce platform, for the best price? In this Ecommerce Comparison Chart, find out how Magento, Shopify Plus, and BigCommerce compare. See who checks the box for important keys features, security, and support, and learn what each pricing plan includes. How does your ecommerce platform stack up?
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bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
    
BigCommerce
Published By: BigCommerce     Published Date: Feb 12, 2018
You can power your online store with more enterprise-level features out of the box than Shopify Plus at a fraction of the cost of Magento. Find out how BigCommerce can save you from the instability, downtime and never-ending costs in our Ecommerce Comparison Chart. “Magento was so difficult to work with and nothing operated smoothly. There was bug on top of bug, and glitch on top of glitch. And then, we were told that just to do a version update was going to run up to $10,000, give or take. That was the point we could no longer keep doing that.” - Jessica McQueen, Founder of Henna Caravan
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bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
    
BigCommerce
Published By: AppDynamics     Published Date: Feb 08, 2018
This white paper describes how containers and microservices work, the benefits and challenges of using them, and how a unified view of the enterprise stack and effective application performance monitoring (APM) can help to fortify their benefits and address their challenges.
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AppDynamics
Published By: TE Connectivity     Published Date: Feb 07, 2018
Our free solutions guide features all of our dependable connectivity solutions for data & power. You’ll get 1. Data Communications Product Guide 2. Standard Flexible Printed Circuit (FPC) Connectors Quick Reference Guide 3. Memory Sockets Quick Reference Guide 4. Stacking Height Guide for Parallel Board-to-Board Applications 5. RF Connectors Quick Reference Guide 6. High Speed Input/Output Solutions Quick Reference Guide 7. AMPLIMITE Subminiature D Connectors Catalog 8. Soft Shell Pin & Socket Connectors Catalog
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TE Connectivity
Published By: Juniper Networks     Published Date: Feb 05, 2018
The role of IT is changing from a traditional focus on cost-efficient enablement to a more strategic contribution. Total Cost of Ownership (TCO), while important, is being surpassed by a growing focus on automation and orchestration that is needed to fulfill enterprise demands for security, agility, and innovation. The cloud-grade enterprise network – spanning the campus, data center, and branch – must be able to respond to rapid changes in business, growing reliance on hybrid cloud architectures, and the needs of users and customers. This IP Networking Comparison Guide examines the four key areas driving enterprise network priorities and looks at key factors within each. This document will give you a clear perspective on how the various options stack up on the most important features and capabilities necessary to meet your transformation needs.
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network, transformation, enterprise, optimization, juniper
    
Juniper Networks
Published By: One Medical     Published Date: Jan 26, 2018
Your employees are overusing ER and urgent care for basic needs because they can’t easily access their primary care doctor. We compare the virtual doctor, the on-site company doctor, and the neighborhood doctor to see how each stacks up. Read our report to learn how to improve your employees’ care experience. We’ll show you how to get them the care they need, when they need it, while lowering your overall health care costs.
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One Medical
Published By: Staples     Published Date: Jan 22, 2018
You might not think of your shipping products provider as a partner adding value to your operations. But when it comes to meeting deadlines, reliable deliveries and secure shipping, the right partner can make all the difference.
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Staples
Published By: Vonage Business     Published Date: Jan 19, 2018
A new study by IDC, commissioned by Vonage, shows that businesses with best-in-class communication platforms have improved revenue, profitability & more. How does your company stack up compared to others in your industry? Get the whitepaper now to find out.
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strategic, platform, system, integration, customer, business, communications
    
Vonage Business
Published By: Group M_IBM Q1'18     Published Date: Jan 16, 2018
Are you up-to-speed with the latest trends in mobile and Internet of Things (IoT) application security testing? Our recent Ponemon Institute study reveals key findings about organizations' ability to protect their mobile and IoT apps. Read our report to learn how well you stack up against your peers in securing your most critical mobile and IoT applications.
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iot, ponemon institute, mobile application security, application security
    
Group M_IBM Q1'18
Published By: AppDynamics     Published Date: Dec 08, 2017
This white paper describes how containers and microservices work, the benefits and challenges of using them, and how a unified view of the enterprise stack and effective application performance monitoring (APM) can help to fortify their benefits and address their challenges.
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AppDynamics
Published By: AppDynamics     Published Date: Dec 08, 2017
This white paper describes how containers and microservices work, the benefits and challenges of using them, and how a unified view of the enterprise stack and effective application performance monitoring (APM) can help to fortify their benefits and address their challenges
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AppDynamics
Published By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
To say the marketing technology landscape or ecosystem is a crowded space would be an understatement of monumental proportions. Before you consider that to be just an exaggeration, consider the following: • There are nearly 4,000 martech solutions on the market today. • That number has increased over 2500% since 2011. And if you think marketing was the last area to benefit from a tech boom, you would be right according to Brian Hansford, Director of Client Services for Heinz Marketing.
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Oracle OMC
Published By: Oracle     Published Date: Nov 16, 2017
The fundamental reasons to move to a cloud computing environment are the business agility, high efficiency, scalability, and availability that the pooling of elastic computing resources provides, along with significant cost reductions and support for business growth. Oracle has invested deeply in developing a broad collection of cloud services with solutions at every layer of the technology stack.Customers who deploy these solutions in Oracle Cloud derive huge benefit from the fact that they have access to Oracle’s entire technology stack in the cloud, just as they did in on-premises deployments. This white paper explains how you, as an existing Oracle E-Business Suite customer, can take advantage of cloud computing right now, by exploiting the capabilities of Oracle’s Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) offerings to support growth, enhance business agility, and reduce costs and risks.
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Oracle
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