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Published By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
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cmo, ibm, marketing, chief marketing officer study, c-suite, customers, customer satisfaction, consumers
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
    
IBM Unica
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: SAP     Published Date: Jul 17, 2012
This white paper, produced in collaboration with SAP, provides insight into executive perception of real-time business operations in North America. It is a companion paper to Real-time Business: Playing to win in the new global marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America.
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business, global market, sap, real-time business, marketplace
    
SAP
Published By: dynatrace     Published Date: Mar 04, 2015
Recent advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented and as a result, e-Commerce has transformed the business model. Featured speakers from ULTA Beauty, the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the U.S., discuss the retailer’s e-Commerce evolution that led to understanding and optimizing their customers’ online experience. Discover how ULTA Beauty: Gains full end-to-end visibility into user experience Captures the business impact of user experience and application performance Accelerates time to market for new functionalities and services
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beauty, e-commerce, user-oriented, retail, business, application performance, consumer
    
dynatrace
Published By: Polycom     Published Date: Apr 30, 2013
Those of us who have been a part of high performing, innovative teams know the exhilaration of reducing time-to-market, cutting out unnecessary processes and costs, and simply producing better products for our customers through improved collaboration. So how do we create those innovative teams, who not only vastly improve our business but also energize our workers?
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high performance, collaboration, telepresence, roi, motivation, video collaboration
    
Polycom
Published By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms
    
Percussion
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn
    
Evergage
Published By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development
    
Adobe
Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia
    
Adobe
Published By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
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creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
    
Adobe
Published By: New Relic     Published Date: Mar 17, 2015
The biggest change your technology management team must handle in executing a successful cloud strategy is prioritizing delivery against business priorities, not its own. The business wants faster time-to-market, greater agility, and more flexibility from the cloud strategy. This means setting priorities and creating metrics for previously unmeasured items.
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technology management, could computing, cloud strategy, autonomy, cloud success
    
New Relic
Published By: New Relic     Published Date: Mar 17, 2015
Are you an AWS user looking to accelerate time to market? Lower costs? Or avoid painful mistakes as you migrate your applications to the Cloud? If you answered “yes” to one or all of the above, then this guide is for you. It offers everything you need to get started improving the performance of your AWS applications with end-to-end monitoring from New Relic. From instructions for installing the agent, a basic feature overview, to AWS best practices, this guide is full of useful information for New Relic newbies. Although we recommend installing New Relic early on to monitor and ensure the success of your cloud migration, it’s never too late to get better visibility into your application environment. So let’s get started exploring everything that New Relic can do for you.
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cloud integration, cloud computing, cloud migration, apm, application performance, management, application environment
    
New Relic
Published By: Box     Published Date: Feb 13, 2015
In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing—which enables collaboration among teams in real time—has become an expectation as a means of work e?ciency and in fostering ?exible work locations and times, particularly among marketers. The 9-to-5 work culture is ancient history. In its place is an “always on,” collaborative work culture enabled by hardware, software, mobile apps and the cloud. In this whitepaper, we examine ?ve cultural shifts that are moving work and the workforce beyond the o?ce and traditional work-day hours to a system in which we can truly begin to say, “We are our work.”
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marketers, cloud, roi, workforce, collaboration
    
Box
Published By: GuideSpark     Published Date: Aug 01, 2018
Employee Communication 3.0 (EC3) is designed to be campaign-driven and deliver “just-in-time” information experiences to employees. It’s time for HR to think like a marketer.
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employee communication, employee engagement, employee experience, employee culture, effective employee communication, strategic employee communication, multi-channel communication, drive employee engagement, drive hr program adoption
    
GuideSpark
Published By: Mindtree     Published Date: Nov 01, 2016
Learn how to cut costs so you can self-fund growth initiatives. An expert Managed Services guide can help you map a smart path to streamlining processes, outsourcing services and rearchitecting systems. With a customized plan in place, your Managed Services provider can begin to optimize IT and increase efficiencies through continuous improvements. Discover how Managed Services providers: Guarantee savings every year so you can invest in growth opportunities such as digital and analytics Optimize the run-the-business side of IT to accelerate innovation Deliver continuous improvements to productivity, quality and time to market
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mindtree, growth initiatives, managed services guide, managed services, analytics
    
Mindtree
Published By: Equinix     Published Date: Mar 26, 2015
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
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end-users, application performance, strategic data center approach, application optimization, it costs
    
Equinix
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Spend more time building great apps and less time managing server infrastructure. Get your solutions to market faster using Azure Functions, a fully managed compute platform for processing data, integrating systems, and building simple APIs and microservices. In this e-book you’ll find use cases, hands-on steps, and tutorials for quickly configuring your own serverless environments. Explore best practices for Functions, and learn how to: Develop event-based handlers on a serverless architecture. Test, troubleshoot, and monitor Azure functions. Automate administrative tasks from development through to deployment and maintenance. Integrate Functions with other Azure services. Build stateful serverless apps and self-healing jobs using Durable Functions. Download the 325-page serverless computing e-book and get access to dozens of step-by-step recipes for quickly building serverless apps.
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Microsoft Azure
Published By: QuickPivot     Published Date: Aug 26, 2015
Direct mail creates opportunities that old time direct marketers never imagined.
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direct mail, infrastructure, data, response rate
    
QuickPivot
Published By: Allbound     Published Date: Mar 14, 2016
What is the most important asset for your company? The people. We all know this by now. Your employees are what makes your business function. What is the most important asset of your sales channel? The people. But this time, they are not your employees, they are your customers. Let us take you along the new customer journey (which, does not end at point of purchase), and share how to empower your channel teams with the knowledge they need to best meet the needs of today’s customers. In this ebook, you’ll learn three tips on how to write a great customer success story that champions both your customers and your partners, how to find and retain quality partners, how to keep customers happy while keeping your sanity, and how to create authentic channel marketing, making your business a preferred customer choice.
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Allbound
Published By: Emarsys     Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
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Emarsys
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