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Published By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
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internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace, web 2.0, security, web security, clearswift
    
Clearswift
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
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facebook, twitter, social media, advertising, marketing, emerging marketing, ads, social advertising campaigns
    
Wildfire Interactive
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Alors qu'un nombre croissant d'entreprises adopte la puissance des médias sociaux, les violations de la sécurité sont également en hausse. Piratage du Twitter de l'entreprise, salariés malhonnêtes qui usurpent le compte Facebook de l'entreprise, cadres supérieurs qui divulguent des informations confidentielles sur leurs réseaux personnels. Ces sortes de crises peuvent être catastrophiques pour votre marque. Savez-vous comment les éviter?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
    
Topsy
Published By: Gild     Published Date: Jun 10, 2015
In this ebook, we’re going to cut through the clutter and jargon. We will focus on showing you how to use social media to support your recruiting efforts, rather than just telling you why you need to use it.
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social recruiting, recruiting efforts, social media, leveraging social media, candidates' expertise
    
Gild
Published By: Websense     Published Date: Sep 27, 2010
Social media isn't coming to banking institutions-it's here. For banks and their customers, social networks such as Facebook, LinkedIn and Twitter have become an integral part of everyday life.
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websense, social network, facebook, linkedin, twitter, data risk, data security, web security, networking
    
Websense
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter
    
Spredfast, Inc.
Published By: CA Technologies     Published Date: Mar 12, 2015
Learn 5 OAuth Essentials for API Access Control and see how these tips will allow you to successfully manage your API management infrastructure.
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oauth, api, ca tehnologies, twitter, resource server, authorization
    
CA Technologies
Published By: CA Technologies     Published Date: Mar 12, 2015
Learn the in’s and out’s of OAuth & API security and see how this can greatly benefit your organization.
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oauth, api, ca tehnologies, twitter, resource server, authorization
    
CA Technologies
Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
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social media, messaging, political messaging, satire, memes, crimson hexagon
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
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online conversation, social media conversation, twitter
    
Crimson Hexagon
Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity
    
Thismoment
Published By: Main Street Hub     Published Date: May 06, 2016
This guide will help improve your social media presence by learning how to attract more customers on websites like Facebook, Twitter, Yelp, Google+, and more.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub
Published By: Main Street Hub     Published Date: May 06, 2016
Learn best practices to engage with current and potential customers on your Facebook business page!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service
    
Main Street Hub
Published By: Main Street Hub     Published Date: May 06, 2016
This essential guide contains everything you need to know about using Twitter for your business. Learn how to attract new customers, continue conversations with existing customers, and keep them coming back!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service
    
Main Street Hub
Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service, reputation management, online reputation, yelp, google+
    
Main Street Hub
Published By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
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social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness
    
Plantronics
Published By: Clearvale by BroadVision     Published Date: Dec 26, 2012
After the swift and ubiquitous adoption of social networking sites like Facebook and Twitter among consumers,many businesses have been moving to recreate some of that success within their enterprise. Enterprise Social Networks are the result.
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social network, broadvision, enterprise social network, facebook, twitter
    
Clearvale by BroadVision
Published By: Jive Software     Published Date: Feb 24, 2014
As of January 2011 there were 600 million Facebook users and 200 million Twitter users. Many millions use social services, from sharing photos via Instagram to sharing files via Box.net to via SlideShare. So how many of your employees use social media? A lot. That’s because social has become a normal tool used to manage and organize our lives. Social tools are flexible, efficient, effective and easy to adapt for personal and business uses.
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jive, social media, workplace, workforce, compliance, ediscovery, human resources, workflow, social applicants, productivity, it management
    
Jive Software
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
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