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Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Limelight Network     Published Date: Aug 12, 2019
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads? It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and customer loyalty.
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Limelight Network
Published By: Intel     Published Date: Apr 15, 2019
There’s never been a more urgent need for comprehensive security and surveillance solutions. GeoVision Inc. has built its business on helping meet this need, providing digital and networked video surveillance solutions to customers in 110 countries. To succeed in its highly competitive and fast-changing industry, GeoVision must always be on the lookout for ways to give its customers leading-edge performance. Find out how GeoVision is working closely with Intel to maximize the performance of the hardware using the tools in Intel® System Studio, a comprehensive development tool suite to optimize the computer vision and deep learning workloads.
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Intel
Published By: Akamai     Published Date: Mar 08, 2017
Video leads mobile data traffic. Read this infographic to find out more facts about video and mobile data traffic.
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video, mobile data traffic, mobile data, mobile video, infographic
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
This whitepaper discusses why speed, or throughput, is so critical for today’s Internet users, provides a historical perspective on the Internet’s TCP protocol underpinning and describes how the FastTCP protocol addresses the needs of today’s Internet.
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online video, online video quality, speed, internet, reliability
    
Akamai
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: Sierra Wireless     Published Date: Jun 19, 2019
In addition to e-books, on-demand video and GPS devices, one of the future technological innovations envisioned by AT&T in its famous early 1990s series of “You Will” commercials was an Electronic Toll Collection (ETC) system that enabled drivers to wirelessly pay their tolls as they drove through a toll booth. While that prediction was perhaps not as bold as the others (Europe began developing similar ETC systems in the 1980s), today we take for granted E-ZPass in the U.S. and similar systems where drivers can enter toll roads, HOV lanes, bridges and tunnels without having to stop at a tollbooth to pay. Typically, these systems require a driver to put an OBU (On Board Unit, which can be called transponder or “edge” IoT device) in their vehicle and, when their vehicle passes through a toll booth, the toll booth wirelessly connects to the edge to automatically deduct the toll from their bank account.
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Sierra Wireless
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: BrightRoll Exchange     Published Date: Apr 03, 2017
Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.
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qsr, qsr marketing, qsr customers, fast food, fast food marketing, casual dining marketing, customer, in-store traffic
    
BrightRoll Exchange
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing
    
VIDEOHUB
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video
    
BrightCove
Published By: Switch Video     Published Date: Jun 05, 2013
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing
    
Switch Video
Published By: Polycom     Published Date: Mar 13, 2015
We are now in a world of Unified Communications (UC) and your employees are using many devices and modalities to communicate. A phone is still needed, but its use as a “stand-alone” device is changing as end users now have a wider range of communications options afforded by UC including chat, video, and communications on a phone or mobile devices (BYOD). As IM becomes the new dial tone (“U there?”, “Is now a good time to talk”), when your users want to talk, they expect to be able to place their phone call from their UC client. For most companies today, that UC client is Microsoft® Lync®. While the user may want to place their phone call from Lync, they also want to be able to use a telephone dial pad to dial numbers, access features with convenient feature keys, and be able to choose between using a handset, headset, or speakerphone—and they want to use their phones in ways that are fully integrated with their Lync client.
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mobile, lync, unified communication, concept, brand, enterprise, voice, products
    
Polycom
Published By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
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rackspace, social gaming, private cloud, data, rockyou
    
Rackspace
Published By: Fathom SEO     Published Date: Jan 28, 2008
Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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video marketing, youtube, online video, online movie, online sales, web video, lead generation, sales
    
Fathom SEO
Published By: Fathom SEO     Published Date: Feb 06, 2008
Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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video, sales presentation, lead generation, videos, sales pitch, fathom, fathom seo
    
Fathom SEO
Published By: Audio Animators     Published Date: Oct 03, 2013
Video marketing typically means you want to generate leads, sales, or buzz. Most marketers jump right into video with little thought to their options. But, they exist and by making the right decision can have a big impact. This paper clarifies options and provides a path to optimal conversion by ensuring you select the right video medium for your purposes.
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Audio Animators
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