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Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot
Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot
Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: • Consider the local culture and the people • Prioritize basic needs and requests • Work at overcoming silos and encourage collaboration across departments • Consider each “smart” initiative as an integral part of an overall city system A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovatio
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Amazon Web Services EMEA
Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: MobileIron     Published Date: Feb 12, 2019
The speed at which technologies evolve is all but a cliché, and nowhere is that speed more apparent than in the rise of mobile. The mobile tipping point—the point at which more people used mobile devices to access the web than desktop devices—came in the first quarter of 2017, when 50.03% of global web traffic was from mobile devices. Today, mobile is the de facto standard. Simply put, if you are not already building your business on the assumption that your digital visitors are using mobile, you are missing the mark.
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MobileIron
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite
Published By: Memphis CVB     Published Date: Sep 27, 2016
Put us to the test. We’re used to the spotlight and will work tirelessly to ensure your time in Memphis makes you a superstar with your clients.
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Memphis CVB
Published By: LogMeIn     Published Date: Feb 27, 2018
Customer support is predicated on the instances when customers can’t solve their problem or get answers to their question(s) on their own. In some of those cases, such as phone calls or live chats, it can be difficult for agents to identify and resolve the issue without additional visual assistance. With co-browse, agents can see what the visitor sees, provide guided assistance by highlighting items or filling out forms on a visitor’s behalf. Sensitive fields like social security numbers and passwords can be blocked from the agent’s view so private information remains just that, private. Bold360’s co-browse allows agents to follow visitors behind secure fields i.e. signing into their account – providing an extra level of support to customers.
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browse, web, customers, security
    
LogMeIn
Published By: LogMeIn     Published Date: Feb 27, 2018
The rise of mobile devices have changed the way we communicate, the way we work, and the way we shop. Mobile devices give power to the consumers. Constant connectivity allows for easy access to endless information providing customers with multiple purchase options. In eCommerce, mobile shopping is sharply rising. According to Forrester, 29% of all U.S. eCommerce transactions will occur on a tablet or mobile phone this year, totaling $114 billion. By 2018, that percentage will rise to 54% of the total $414 billion in eCommerce sales.i All of this information points to the fact that mobile is not just a trend, it's a reality. A reality that forces businesses to change the way they engage with their customers.
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mobile, applications, reporting, deployment, chat, device
    
LogMeIn
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions
Published By: HP Software     Published Date: Feb 02, 2016
An average of 30,000 new websites are identified as distributing malicious code to site visitors every day. According to a recent Spiceworks survey, IT professionals are relying mostly on software level security solutions. Download this whitepaper to learn how HP Elitebooks block and outsmart security threats.
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security, bios, threat prevention, threat detection, malware, hacking
    
HP Software
Published By: Motorola Solutions     Published Date: Apr 26, 2019
Healthcare organizations have the ultimate responsibility: caring for human lives. Your teams work every day to make sure the patients in your organization receive the best care and achieve patient satisfaction in a non-stop and unpredictable environment. Your facility faces security challenges unlike any other enterprise. Patients, visitors and staff coming and going 24x7. Valuable assets like pharmaceuticals and medical equipment to be secured and monitored. Patients to be cared for and protected.
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Motorola Solutions
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online
    
Silverpop
Published By: Tealeaf     Published Date: Mar 31, 2011
Tealeaf's Customer Service Optimization Suite is the only solution that provides agents in the contact center with a complete view of what visitors saw, did and experienced on your website.
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customer service optimization, customer experience gap, john dawes, tealeaf, multi-channel customer experience
    
Tealeaf
Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies: • Recognize visitors and customers across devices to deliver connected experiences. • Optimize bookings funnels to raise bookings conversion rates and revenues. • Segment customers to deliver truly customized content. • Decrease the customers time to purchase by serving the right trip, excursion or reservation.
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Monetate
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions
Published By: Magento     Published Date: Feb 13, 2018
Get this white paper from Magento's Premier Technology Partner Celebros and increase your eCommerce conversions. It's estimated that up to 30 percent of customers will go strictly to the search box to find what they're looking for when they land on an eCommerce site. It's staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they're looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does. Learn how to make site search central to and optimized for your business. Note that by downloading the white paper, you consent to receive future emails—with whitepapers, cause studies, infographics, and—more from Celebros. You may opt-out at any time.
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Magento
Published By: Chango     Published Date: Apr 17, 2012
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
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retargeting, remarketing, remessaging, re-targeting, search retargeting, site retargeting, behavioral targeting, chango
    
Chango
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video
    
BrightCove
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo
Published By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
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Limelight Networks
Published By: CDW     Published Date: Jan 14, 2015
Learn how a revamped IT design is transforming a 100 year old stadium and is now able to support staff and visitors locally, while also enabling greater communication and collaboration across the sites.
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enterprise, major league, chicago cubs, projects, networking, architecture, customer, technology
    
CDW
Published By: Tyco Integrated Security     Published Date: Mar 09, 2016
A healthcare facility must ensure a safe and secure environment for patients, visitors, staff, physicians and suppliers on a 24/7 basis.
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tyco, security, hosted video, healthcare application, information technology
    
Tyco Integrated Security
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