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Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization
    
SiteSpect
Published By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
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website optimization, website optimisation, site optimization, site optimisation, site optimization financial services, optimize financial site, optimize financial services website, financial services site optimization
    
SiteSpect
Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC
Published By: AppNeta     Published Date: Oct 28, 2013
This article explores a new approach to assuring web-based application performance and the three key capabilities you need to ensure exceptional application delivery and end-user experience.
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appneta, web application performance, web applications, application performance, deployment, latency, end user experience, response time
    
AppNeta
Published By: AppNeta     Published Date: Oct 28, 2013
Performance for end users is the metric by which most businesses judge their web applications’ performance: is the responsiveness of the application an asset or a liability to the business? Studies show that users are growing more and more demanding, while average page-loads are getting bigger and bigger. Combine that with frequent releases and cross-business updates, and pretty soon the optimization job is never quite done.
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appneta, application performance, rum, real user monitoring, synthetic monitoring, optimization, application performance management, apm
    
AppNeta
Published By: Pros, Inc     Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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Pros, Inc
Published By: Blue Coat Systems     Published Date: Oct 24, 2011
ERP and Business Intelligence are essential to your success. Read this and learn how to improve productivity and decision-making using Blue Coat WAN Optimization.
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blue coat, wan optimization, resource management, sap, erp, secure web gateway, application performance monitoring, netweaver
    
Blue Coat Systems
Published By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
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online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service
    
CodeBaby
Published By: Clicktale     Published Date: Dec 04, 2012
In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.
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customer experience analytics, web optimization, web analytics
    
Clicktale
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Increasingly, enterprises are opening their data and applications to partners, developers, mobile apps and cloud services. APIs provide a standardized way to open up information assets across the web, mobile devices, serviceoriented architecture (SOA) and the cloud. However, to make API information sharing safe, reliable and cost-effective, enterprises must deal with critical security, performance management and data adaptation challenges. CA API Management combines advanced functionality for back-end integration, mobile optimization, cloud orchestration and developer management. It is unique in its ability to address the full breadth of enterprise API management challenges.
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CA Technologies EMEA
Published By: Citrix Systems     Published Date: Nov 10, 2014
ADCs are advanced load balancers with functions and features that enhance the performance of applications. Today, companies of all sizes with geographical dispersal of people and different data constructs require ADCs to optimize their complex application environments from web applications, to Exchange, SharePoint and databases. It is interesting that before the term ADC was used more recently (in the last decade), companies relied on load balancers for website availability and scalability. In this paper we will describe the fundamentals of a load balancing system and its evolution to an ADC.
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database, sharepoint, application, load balancer, performance, availability, website, scalability
    
Citrix Systems
Published By: OpenText     Published Date: May 23, 2012
Download this report and discover: . Positive impact of mobile web content optimization on customer engagement . Key success factors for building mobile websites that delight customers while contributing to top-line revenue results
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mobile marketing, web content optimization, metric-driven mobile marketing, pinch-zooming, mobile user engagement, mobile user experience
    
OpenText
Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
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demandbase, web analytics, b2b marketing campaign, optimization, business to business
    
Demandbase
Published By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
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online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media
    
Hubspot
Published By: IBM     Published Date: Oct 09, 2009
This webcast, "Untangle Your Connectivity Infrastructure - Free Up Your Cost," shows how IBM SOA solutions and IBM WebSphere untangle costly and debilitating complexities associated with connecting and integrating applications, services, and processes spread throughout the organization. The result is business agility and cost optimization.
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connectivity infrastructure, ibm, application intergration, cost optimization, it complexity, business integration
    
IBM
Published By: Optimizely     Published Date: Dec 01, 2015
Optimization is an essential strategy for any marketer or product developer in the digital space. Since we’re just getting started with this nascent industry, sometimes best practices can be hard to come by. Fortunately, we were able to pick the brains of over 30 experienced optimization experts with decades of cumulative experience running A/B testing and optimization campaigns.
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optimization, website, survival, campaigns, strategy, marketer, product developer
    
Optimizely
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
    
SwellPath
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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oneupweb, online marketing, online advertising, search engine marketing, sem, search engine optimization, seo, paid search engine marketing
    
Oneupweb
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