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Published By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer Who Goes Nonstop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like advertising accountability – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer who goes non- stop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like B2B content marketing – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you. Download this whitepaper to learn more.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven marketing.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
When you’re spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know there’s work to do. Your business needs marketing automation.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
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Oracle
Published By: Dell EMC     Published Date: Oct 30, 2019
Digital transformation is a strategic imperative to modernize technology in response to new business realities. Businesses increasingly view hybrid cloud as a critical component of this transformation to enable greater agility, efficiency, and productivity. IT organizations need the right technology approaches and partnerships to make their cloud transition as effective and successful as possible. Download this white paper sponsored by Dell Technologies and Intel® to learn more.
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Dell EMC
Published By: Dell EMC     Published Date: Oct 30, 2019
As data volumes grow larger every year, businesses that adopt more sophisticated approaches to storing and deriving value from that data benefit in terms of performance, scalability, and cost. How do you migrate effectively to the latest storage and infrastructure technologies, while also mitigating the associated disruption and risk? Download this overview from Dell EMC and Intel® to learn more.
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Dell EMC
Published By: Dell EMC     Published Date: Oct 30, 2019
This white paper from Dell Technologies and Intel® takes a deep dive into overall security preparedness, exploring the top concerns IT pros have about infrastructure security and how they are addressing those concerns. It also takes a closer look at infrastructure security solutions and how partnering with Dell Technologies can help organizations turn comprehensive security into a competitive advantage.
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Dell EMC
Published By: Dell EMC     Published Date: Oct 30, 2019
Midmarket firms face many of the same data center security risks as their enterprise counterparts with far fewer resources at their disposal to mitigate them. Downtime, data theft, and regulatory non-compliance all pose existential threats to these organizations and as they drive for continuous innovation and advantage in an increasingly competitive landscape, they must ensure valuable data and IT assets are secure, protected, and available at all times. How can midmarket organizations succeed in the face of these challenging market dynamics? This Research Insights report shows that the success organizations have enjoyed varies greatly, and further that organizations enjoying the greatest success demonstrate a clear organizational commitment to prioritizing security and operate fundamentally more secure data center environments. Download this report from Dell EMC and Intel® to learn more.
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Dell EMC
Published By: Black Duck Software     Published Date: May 18, 2010
In this webinar Black Duck Software (www.blackducksoftware.com), together with representatives of SAP, will review the benefits open source offers to development organizations, the management challenges it presents, and approaches for addressing those challenges.
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black duck software, open source, platform, sap, multi-source, code, source
    
Black Duck Software
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Regardless of whether your data resides on-premises, in the cloud, or a combination of both, you are vulnerable to security threats, data breaches, data loss, and more. Security is often cited as a concern for organizations who are migrating to the public cloud, but the belief that the public cloud is not secure is a myth. In fact, the leading public cloud service providers have built rigorous security capabilities to ensure that your applications, assets, and services are protected. Security in the public cloud is now becoming a driver for many organizations, but in a rapidly evolving multicloud environment, you must keep up with changes that might impact your security posture. This eBook outlines the three core recommendations for cloud security across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Compiling a cloud services comparison is a daunting task in the rapidlyevolving cloud environment. There are thousands of cloud services, dozens of cloud service providers, and numerous Infrastructure-as-aService (IaaS) providers offering pay-as-you-go pricing models—each one frequently changing and upgrading their portfolios. We have chosen to limit our cloud services comparison to the top three IaaS providers providing service in the Western Hemisphere—Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP)—because, not only are these the IaaS providers most organizations are familiar with, they are also the IaaS providers whose services most organizations are likely to compare. This eBook provides an introduction to the range of services offered by the leading cloud service providers, information on regions and availability zones, a breakdown of cloud storage services, and more, to help inform you on your multicloud journey.
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Public clouds have fundamentally changed the way organizations build, operate, and manage applications. Security for applications in the cloud is composed of hundreds of configuration parameters and is vastly different from security in traditional data centers. According to Gartner, “Through 2020, at least 95% of cloud breaches will be due to customer misconfiguration, mismanaged credentials or insider theft, not cloud provider vulnerabilities”1. The uniqueness of cloud requires that security teams rethink classic security concepts and adopt approaches that address serverless, dynamic, and distributed cloud infrastructure. This includes rethinking security practices across asset management, compliance, change management, issue investigation, and incident response, as well as training and education. We interviewed several security experts and asked them how public cloud transformation has changed their cloud security and compliance responsibilities. In this e-book, we will share the top
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
In today’s fast-moving, competitive environment, companies are migrating to Microsoft Azure to increase their agility and decrease their time to market. While the payoff for adopting Azure can be great, many are finding it difficult to reach the cloud and business success they originally hoped for. It’s common for organizations investing in Azure to encounter numerous roadblocks early in their cloud journey, including monthly bills exponentially higher than anticipated and underutilized resources. For organizations looking to reach cloud maturity—where cost and performance are optimized, security and compliance best practices are established, and one’s environment is governed by policy-driven automation—gaining control of their Azure infrastructure is crucial. The goal of this eBook is to help with just that. For those of considering Azure or who are currently in the migration phase of your Azure cloud journey, we offer insight and expert best practices to make the early stages of your
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Sep 05, 2019
Regardless of whether your data resides on-premises, in the cloud, or a combination of both, you are vulnerable to security threats, data breaches, data loss, and more. Security is often cited as a concern for organizations who are migrating to the public cloud, but the belief that the public cloud is not secure is a myth. In fact, the leading public cloud service providers have built rigorous security capabilities to ensure that your applications, assets, and services are protected. Security in the public cloud is now becoming a driver for many organizations, but in a rapidly evolving multicloud environment, you must keep up with changes that might impact your security posture. This eBook outlines the three core recommendations for cloud security across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.
Tags : 
    
CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Sep 05, 2019
Both the speed of innovation and the uniqueness of cloud technology is forcing security teams everywhere to rethink classic security concepts and processes. In order to keep their cloud environment secure, businesses are implementing new security strategies that address the distributed nature of cloud infrastructure. Security in the cloud involves policies, procedures, controls, and technologies working together to protect your cloud resources, which includes stored data, deployed applications, and more. But how do you know which cloud service provider offers the best security services? And what do you do if you’re working on improving security for a hybrid or multicloud environment? This ebook provides a security comparison across the three main public cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). With insight from leading cloud experts, we also analyze the differences between security in the cloud and on-premises infrastructure, debunk
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Sep 05, 2019
Public clouds have fundamentally changed the way organizations build, operate, and manage applications. Security for applications in the cloud is composed of hundreds of configuration parameters and is vastly different from security in traditional data centers. According to Gartner, “Through 2020, at least 95% of cloud breaches will be due to customer misconfiguration, mismanaged credentials or insider theft, not cloud provider vulnerabilities”1. The uniqueness of cloud requires that security teams rethink classic security concepts and adopt approaches that address serverless, dynamic, and distributed cloud infrastructure. This includes rethinking security practices across asset management, compliance, change management, issue investigation, and incident response, as well as training and education. We interviewed several security experts and asked them how public cloud transformation has changed their cloud security and compliance responsibilities. In this e-book, we will share the top
Tags : 
    
CloudHealth by VMware
Published By: Google     Published Date: Nov 04, 2019
"This Forrester Wave report provides an analysis of 12 most significant Database-as-a-service (DBaaS) providers. These vendors were evaluated against 27 criteria, grouped into three categories: Current Offering, Strategy, and Market Presence. Read the report and find out how each provider measures up in their market as Leaders, Strong Performers and Contenders. "
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database migration and conversion, database servers, cloud database, b2b data, database development, database solutions
    
Google
Published By: Google     Published Date: Nov 04, 2019
"ESG compared Google BigQuery’s serverless Enterprise data warehouses (EDW) solution with some alternative EDW services offered by AWS, Microsoft, and Snowflake. While all of these offerings provide significant cost savings, reduction in complexity, and increased business agility when compared with an on-premises EDW solution, there are some significant differences between the offerings. Read The Economic Advantages of Google BigQuery versus Alternative Cloud-based EDW Solutions to learn more. "
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database servers, cloud database, application infrastructure, cloud database, data integration
    
Google
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