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2013

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Published By: Achievers     Published Date: Jan 28, 2013
Employee recognition has become powerful in the workplace but today’s changing workforce requires more than the standard online recognition program. Read this e-book to learn the top trends for employee recognition programs in 2013.
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employee recognition, employee rewards, online recognition program, trends
    
Achievers
Published By: Achievers     Published Date: Jan 28, 2013
The field of employee rewards and recognition is changing. Download the 2013 guide for a crash course in current trends and best practices to manage your successful implementation.
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employee recognition, employee rewards, online recognition program, trends
    
Achievers
Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
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deep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan
    
Act-On
Published By: Actiance, Inc.     Published Date: Nov 04, 2014
The native archiving capabilities in Microsoft Exchange 2013 are useful and represent a reasonable evolution of the archiving features and functions that were initially offered in Exchange 2010. However, for many regulated companies or those subject to a lot of litigation, the native archiving capabilities of Microsoft Exchange are not enough. They need to be supplemented with third-party archiving tools. Download now and learn more!
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actiance, third party archiving, microsoft exchange environments, litigation, microsoft exchange 2013
    
Actiance, Inc.
Published By: Actiance, Inc.     Published Date: Nov 13, 2014
The overall archiving market was $1.76 billion in 2013 and is expected to grow at an 11.4% compound annual growth rate (CAGR) through 2019. EIA is emerging as a commonly used technology underpinning for higher-level use cases supporting compliance, information governance, e-discovery and historical preservation of data. Read the report now and learn more!
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actiance, gartner, magic quadrant, enterprise information archiving, cagr, eia, compliance, e-discovery
    
Actiance, Inc.
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
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customer experiences, web content, content management, web design
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
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content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
Strive for meaningful engagement with intelligent marketing. Marketers are seeing the writing on the wall: As important as it is to have beautiful and creative content, you have to make sure you're getting it in front of the right people, in the right places, and at the right times.
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digital trends, user experience, event presentations, content marketing
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
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consumer targeting, targeting, brand messaging
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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social marketing, social network ad, ad spending trends
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
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adobe, media optimizer, data management, platforms, technology, audience delivery, marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download the Adobe 2013 Video Conversion Playbook to learn how a well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
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adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies, consumer behavior, ubiquity drive, mobile mind shift, mobile momentum, scaled-up investments
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues, ad targeting, target audiences, social media audience, spend forecast
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping, benchmarking, acquition, customer engagement, conversion funnel, customer loyalty, mobile shopping
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketing—if you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
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adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
    
Adobe
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