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Published By: Magento     Published Date: Feb 13, 2018
Commerce is permanently altering the way B2B businesses work- from customer acquisition to customer retention, and from order fulfillment to building a relationship with customers. From our experience of working with B2B companies across industries, we have curated a list of 11 most common obstacles to B2B eCommerce success, including: Thinking About eCommerce In Isolation Ignoring Customer Experience No Advanced Analytics Failure Maintain and Improve Systems
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Magento
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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Mintigo
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents
    
Neolane, Inc.
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing
    
Omniture
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
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pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics
    
Pardot LLC
Published By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
    
Quantivo Corporation
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation
    
Yesler
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