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b2b buyers

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Published By: Brainshark     Published Date: Aug 23, 2016
Just as B2B sales strategies must adapt to increasingly savvy buyers, sales training must change too.
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brainshark, b2b, sales, training, sales training
    
Brainshark
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign
    
Bulldog Solutions
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: Cisco     Published Date: Jan 13, 2016
Time and technology — never enough of the former, and how to best deploy the latter — often shape the daily existence of modern B2B sales professionals. If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance around how web conferencing solutions can help you make better, faster, and more effective connections with today’s savvy buyers.
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Cisco
Published By: Cisco     Published Date: Nov 30, 2016
Time and technology — never enough of the former, and how to best deploy the latter — often shape the daily existence of modern B2B sales professionals. If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance around how web conferencing solutions can help you make better, faster, and more effective connections with today’s savvy buyers. MAKING
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Cisco
Published By: ClearSlide, Inc     Published Date: Oct 01, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download this paper to learn more.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Oct 01, 2013
Download 'Optimizing Sales Engagement: Selling at the Speed of Change' to explore how effectively sales organizations are dealing with change and learn how to get higher levels of productivity from your salespeople.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, pipeline generation
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions
    
ClearSlide, Inc
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc
Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: IBM     Published Date: Jul 29, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, b2b, enterprise sales model, b2b sales, sales process, b2b organizations
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Tags : 
ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Tags : 
ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Tags : 
sales, b2b sales, buying experience, client experience, sales growth
    
IBM
Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase their productivity when powered by InsideView.
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b2b, responsive buyers, wealth of information, prospects, traditional data, social media
    
InsideView
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
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