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Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
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attribution, digital advertising, marketing, advertising efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Aerohive     Published Date: Jun 01, 2015
Learn how organisations can easily and securely on-board a range of users and devices by issuing individual pre-shared keys on the same SSID.
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wi-fi security, wlan, secure network, network, firewall, security, wireless security
    
Aerohive
Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships
    
Aimia
Published By: Akamai Technologies     Published Date: Sep 27, 2016
Akamai makes online business fast, reliable and secure. We earned our global reputation by building the world’s fastest and largest cloud-enabled delivery platform, which is backed by the most scalable, distributed security solution available. Learn about the security solutions that help protect companies in every industry be secure online.
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akamai, cloud security, cloud security solutions, cybersecurity, cloud, cloud delivery platform
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
TechValidate recently surveyed 240 video game developers, publishers, and distributors to gain insight into the top challenges that they need to overcome in order to take full advantage of the enormous opportunities the digital channel provides the industry.
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gaming, faming survery, techvalidate, video game development.
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan.
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ddos, protection, practices, systems, attackers, applications, systems
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan.
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ddos, protection, practices, systems, attackers, applications, systems
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan.
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ddos, protection, practices, systems, attackers, applications, systems
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan.
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ddos, protection, practices, systems, attackers, applications, systems
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan.
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ddos, protection, practices, systems, attackers, applications, systems
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2018
What to expect and how to prepare your best defense DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 02, 2018
What to expect and how to prepare your best defense DDoS attackers launch hundreds of DDoS attacks every day. When a DDoS attack strikes an organization, panic is common. No one knows why systems and applications are failing, who to call, or what questions to ask. Meanwhile, senior leaders want answers. Planning ahead and being prepared is your best defense against DDoS attacks. This white paper explores best practices for building and maintaining a DDoS protection plan. You’ll learn what to expect from a DDoS attack, how to prepare, what to put in a DDoS runbook, and how to test your plan. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 25, 2019
Das Customer Identity and Access Management (CIAM) spielt für Marken, die ihren anspruchsvollen Kunden ein nahtloses, sicheres digitales Erlebnis bieten wollen, eine immer größere Rolle. Als Teil des Identity and Access Management Playbook bietet Forrester Research Unterstützung beim Aufbau eines kundenorientierten IAM-Teams, das über die nötigen technischen Fähigkeiten, Geschäftspraktiken und zwischenmenschlichen Eigenschaften verfügt, um eine CIAM-Strategie zu entwerfen und sie über verschiedene Funktionsgruppen hinweg zu implementieren. Lesen Sie den vollständigen Bericht, um zu erfahren, was Sie bei der effektiven Gestaltung eines CIAM-Teams berücksichtigen sollten. Die Kernpunkte des Berichts: ? Vier wichtige Rollen für Ihr CIAM-Team ? Warum die gemeinsame Nutzung und Integration von Kundendaten über Unternehmensgrenzen hinweg entscheidend für den Erfolg ist ? Die wichtigsten technischen, geschäftlichen und zwischenmenschlichen Fähigkeiten, die die Mitglieder Ihres CIAM-Teams mit
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Akamai Technologies
Published By: Alacritech     Published Date: Aug 21, 2009
IP storage using Internet SCSI (iSCSI) provides opportunity for many organizations looking to extend existing Fibre Channel SANs to stranded servers, or looking to deploy Ethernet-based SANs. It can reduce costs by allowing IT managers to take advantage of existing, familiar Ethernet networks. Often the biggest complaint white new technology like iSCSI is its ability to provide more than simple functionality and connectivity.
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internet scsi, ip storage, ip networks, fiber channel, fibre channel, san, storage area networks, iscsi, alacritech
    
Alacritech
Published By: Alcatel-Lucent     Published Date: Sep 29, 2015
Read more to learn how a Virtualized Residential Gateway is driving the delivery of enhanced residential services. This paper reviews the market drivers, evolved architecture model, benefits and capabilities (for each building block) of the vRGW solution.
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alcatel lucent, vrgw, broadband, broadband access network, service delivery, service delivery architecture, residential gateway
    
Alcatel-Lucent
Published By: ALE     Published Date: Jan 10, 2019
Departments of roads and highways around the world have begun to implement technology solutions to improve the safety of their highways, lessen congestion and manage traffic more efficiently. Intelligent Transport Systems (ITS), as these systems are known, require reliable, secure and scalable networks to link cameras, sensors, signage, signaling and vehicles to remote data centers and operation centers. These networks will be deployed in harsh environments and will pose their own unique challenges to operate, maintain and manage. In this application note, we will present the unique requirements of ITS networks and discuss how AlcatelLucent Enterprise products and technologies not only meet today’s ITS requirements, but are designed to grow and scale to meet tomorrow’s as well.
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ALE
Published By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Many businesses are adopting a multi-cloud infrastructure. However, managing data and communication between multiple cloud environments is often challenging and complex. Therefore, companies often try to find a technical partner that can help them. Companies with on-premise data centers need some type of interconnect to access their products and services hosted on the cloud. The traditional Virtual Private Network (VPN) connection method usually can’t meet enterprise speed,stability, security, and compliance requirements.This whitepaper describes the challenges that companies face when building dedicated connections between different cloud environments and how Alibaba Cloud’s Express Connect is the perfect solution for them
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data center, cloud computing, networking, security, china, global expansion
    
Alibaba Cloud SEA
Published By: AlienVault     Published Date: Oct 21, 2014
As cyber attacks grow more sophisticated, many organizations are investing more into incident detection and response capabilities. Event monitoring and correlation technologies and security operations are often tied to incident handling responsibilities, but the number of attack variations is staggering, and many organizations are struggling to develop incident detection and response processes that work for different situations. In this webcast, we'll outline the most common types of events and indicators of compromise (IOCs) that naturally feed intelligent correlation rules, and walk through a number of different incident types based on these. We'll also outline the differences in response strategies that make the most sense depending on what types of incidents may be occurring. By building a smarter incident response playbook, you'll be better equipped to detect and respond more effectively in a number of scenarios.
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vulnerability, management, risk, prioritize, profile, environment, data, asset value, network, authenticated, unauthenticated, remediation, best practices, intelligence, scores, attacks, policy violations, compromise, ex filtration, exploit
    
AlienVault
Published By: AlienVault     Published Date: Mar 30, 2016
Achieving PCI compliance takes focus, determination, and the right set of tools. By building these essential security capabilities into an integrated, complete solution, AlienVault Unified Security Management™ (USM) delivers a workflow-centric approach that materially reduces your organization’s time to compliance versus a solution stitched together from individual point products. In this paper you will read an overview of AlienVault USM™ as well as learn about the capabilities and benefits it includes to help you comply with PCI DSS requirements.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Get All 5 Chapters of AlienVault’s How to Build a Security Operations Center (On a Budget) in 1 eBook! You'll get an in-depth look at how organizations with limited resources can set up a successful operations center for monitoring, detecting, containing, and remediating IT threats across applications, devices, systems, networks, and locations. The chapters you'll read focus on: • The roles and responsibilities involved in a security operations team • The key processes you'll need to build a security operations center • The essential security monitoring tools needed for a fully functional security operations center • How threat intelligence is used in a security operations center • Real world examples of how organizations have used AlienVault USM to power their security operations center For many organizations (unless you work for a large bank), building a SOC may seem like an impossible task. With limited resources (time, staff, and budget), setting up an operations center supported b
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AlienVault
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