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Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media
Published By: Symantec     Published Date: Aug 09, 2013
Anti-virus software is a crucial piece of any organization’s security strategy. However, sifting through the marketing hype and finding the product that truly delivers the best security can be challenging. This independent research report on enterprise anti-virus protection tests five of today’s best-known anti-malware products to help your organization evaluate which would work best in your enterprise. View now to uncover who came out on top when tested upon accuracy, protection, false positives, and more.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec
Published By: Symantec     Published Date: Nov 04, 2013
Small and midsized businesses have a particularly challenging time protecting company data. They have many of the same security and backup challenges as large enterprises, but fewer resources in terms of funding, time and specialized expertise.
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symantec, security, protecting data, smbs, symantec’s state of information survey, projected data stores
    
Symantec
Published By: Symantec     Published Date: Oct 07, 2014
The rising intensity and sophisticated nature of cyber-attacks has created a precarious environment for businesses charged with protecting their customers’ personal data. In 2012, credit card and debit card fraud resulted in losses amounting to $11.27 billion. In January 2014 alone, a single cyber-attack exposed more than 105 million identities. To steal this data, one option is to target the point at which a retailer first acquires that card data – the Point-of-Sale (PoS) system. PoS systems are increasingly being targeted by these attackers, which is why it's more important than ever to protect these devices and the systems they are connected to. Read more into the research on these attacks in this Symantec Security Response special report.
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point of sale systems, cyber-attacks, precarious environment, fraud, personal data, pos, security response
    
Symantec
Published By: Symantec     Published Date: Oct 07, 2014
An ongoing cyberespionage campaign against a range of targets, mainly in the energy sector, gave attackers the ability to mount sabotage operations against their victims. The attackers, known to Symantec as Dragonfly, managed to compromise a number of strategically important organizations for spying purposes and, if they had used the sabotage capabilities open to them, could have caused damage or disruption to energy supplies in affected countries. Read more into the research on these attacks in this Symantec Security Response special report.
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cyberespionage attacks, range of targets, security, spying, damage or disruption
    
Symantec
Published By: Symantec     Published Date: Dec 04, 2014
SSL Certificates have been in use for almost 15 years, and they continue to serve a vital role in protecting data as it travels across the Internet and other networks. From online financial transactions to e-commerce to product development, SSL Certificates make it possible for users around the world to communicate sensitive information with the confidence that it is safe from malicious hackers. The Internet has evolved in innumerable ways over the past decade and a half; so why do SSL Certificates continue to instill trust? Simply put, SSL Certificates are very effective in protecting data in transit. Yet, customers transacting on websites and systems that are protected by SSL security still face serious threats . One key reason for this danger: poor SSL Certificate management. Enterprises with hundreds of SSL Certificates from several different providers could lose track of certificates in their environment. This white paper will present the pitfalls associated with poor SSL Certificate management, why they are potentially dangerous to the enterprise, and how enterprises can keep track of SSL Certificates effectively.
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ssl, ssl certificates, business continuity, breach protection, protection, e-commerce, malicious hackers
    
Symantec
Published By: Symantec     Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions. But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the user’s session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website. This white paper discusses the imperative need for Always On S
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secure socket layer, transport layer security, secure customer communications, web security, online attacks, always on ssl
    
Symantec
Published By: Symantec     Published Date: Oct 01, 2015
Read about the most commonly asked questions that are encountered to help those new SSL certificate buyers, especially those that are considering Symantec as their vendor of choice.
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ssl new buyers, ssl certificates, faqs
    
Symantec
Published By: Symantec     Published Date: Nov 30, 2015
This paper will explain SSL, the different types of certificates, how cybercriminals use DV certificates to steal personal and financial data, and what can be done to thwart this tactic.
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
A lo largo del pasado año, muchas autoridades de certificación (CA) han sido víctimas de intrusiones en sus sistemas. Por desgracia, esta amenaza no va a remitir en el futuro; al contrario,los hackers han elevado el listón de sus fechorías, y las técnicas que utilizan para infiltrarse en redes ajenas son cada vez más sofisticadas.
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
Due trend rendono oggi la firma del codice più importante che mai: il boom delle applicazioni commerciali per i dispo-sitivi mobili e desktop e la proliferazione del malware.
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
Gli acquisti online fanno ormai parte della nostra quotidianità, ma come è cominciato tutto questo e cosa ha fatto sì che sia cresciuto fino ai livelli odierni? Secondo le cronache1 iniziò tutto nel 1994, quando venne effettuato il primo acquisto sul Web: una pizza con funghi, peperoni e aggiunta di formaggio nella catena Pizza Hut. Con quella prima pizza e con la vendita, un anno dopo, del primo libro da parte del gigante del commercio online Amazon (‘Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought’, di Douglas Hofstadter2), ebbe inizio un’attività inarrestabile. Vent’anni dopo, nel 2013, le vendite mondiali di e-commerce sono state stimate in oltre 1.200 miliardi di dollari3. Cosa ha reso possibile questo cambiamento epocale delle nostre abitudini di acquisto? La fiducia.La fiducia nei siti presso i quali acquistiamo, nonché la fiducia che le informazioni di acquisto da noi fornite siano al sicuro. Perché, come sempre, dove ci sono soldi
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
Protección de sitios web para dummies pretende aclarar qué riesgos supone un sitio web desprotegido, por qué es tan importante usar certificados SSL y en qué se diferencian unos certi-ficados SSL de otros. En definitiva: queremos que aprendas a prote-ger mejor tu empresa y tus sitios web.
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
Independientemente de que se trate de una persona o una empresa, usted se debe encargar de la seguridad online de la misma manera en que se encarga de la seguridad física en su hogar o su empresa. No solo le hará sentir más seguro, sino que además protege a las personas que visitan su hogar, el lugar de trabajo oel sitio web. Es importante comprender los riesgos potenciales y asegurarse deestar totalmente protegido contra ellos. En el vertiginoso mundo de la tecnología, no siempre es sencillo mantenerse al día con los avances más recientes. Por este motivo, es aconsejable asociarse con una empresa de seguridad en Internet de buena reputación.
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
Symantec cuenta con la fuente de datos más completa que existe sobre las amenazas en Internet: Symantec ™ Global Intelligence Network, un sistema compuesto por más de 41,5 millones de sensores de ataque que registra miles de incidencias por segundo.
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Symantec
Published By: Symantec     Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
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Symantec
Published By: Symantec     Published Date: Jan 15, 2014
This year’s ISTR once again covers the wide-ranging threat landscape, with data collected and analyzed by Symantec’s security experts. In this summary, we call out seven areas that deserve special attention.
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symantec, cyberespionage, mobile security, mobile device security, threat report, cyberattacks, cyber attacks, data protection, spear phishing, phishing, spam, virus, malware, hackers, cyber criminals, internet security
    
Symantec
Published By: Symantec     Published Date: Jul 11, 2017
This white paper explores the challenges associated with protecting data in today’s enterprise and starts to detail how a modern data loss prevention (DLP) solution, delivered as part of a cloud-based web security gateway, can provide continuous monitoring and protection of sensitive data on mobile devices, on-premises and in the cloud.
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data protection, security, encryption, cloud, web security
    
Symantec
Published By: Symantec     Published Date: Jun 13, 2018
It’s a free-for-all out there. Employees and organizations are adopting cloud apps and services at a furious pace due to the productivity, collaboration, and convenience they offer. And why wouldn’t they? If you have a problem, there’s probably a cloud app that can solve it. Plus, on a company-wide level moving away from traditional licensed software to cloud platforms like Office 365, G Suite, Salesforce, etc. delivers the additional benefit of moving from a capex to an opex financial model for your software costs.
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Symantec
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