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Published By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
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adobe, experiências digitais, marketing
    
Adobe
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: Apptio     Published Date: Oct 09, 2019
"CIOs are under constant pressure to deliver innovation and efficiency, and at a lower cost to boot. Fortunately, when it comes to enterprise IT spend, chances are the necessary resources to drive improvements are already there, hidden in budget padding. All you need are the right tools to identify and exploit them. Download this brief to: -Understand your budget-to-actual variances and what causes them -Learn how to course-correct towards freeing up fettered funds for growing your business"
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Apptio
Published By: Arcserve     Published Date: Jul 23, 2010
This IDG Research Services study demonstrates that CIOs and IT leaders recognize the business impact of application performance. It's all about end-user and customer satisfaction, increasing productivity, and lowering costs.
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ca technologies, cio, application performance management, customer satisfaction, productivity
    
Arcserve
Published By: Ariba     Published Date: Oct 06, 2010
The purpose of this research is to better understand the key investment drivers and evolving business objectives of C-Level executives (CEOs, CFOs, COOs, CIOs, CMOs) - and how these intersect and shape business/IT investment spending going forward.
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ariba, recovery, c-level business, it investment spending, saugatuck technology
    
Ariba
Published By: Aryaka Networks     Published Date: Sep 26, 2018
In this report, you will learn how SD-WAN deployments can save an enterprise millions of dollars in network costs, reduce bandwidth outages, and also lower the amount of support tickets for network troubleshooting.
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Aryaka Networks
Published By: ASG Software Solutions     Published Date: Oct 16, 2008
Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, automation
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 24, 2010
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
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asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap
    
ASG Software Solutions
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 12, 2018
En un momento en que las empresas pretenden emular la agilidad de desarrollo de las compañías de Internet e innovar en mercados muy competitivos, el desarrollo de las aplicaciones se ha hecho cada vez más complejo. Los ingentes códigos fuente monolíticos que tradicionalmente acompañan a las aplicaciones empresariales ralentizan el lanzamiento de nuevos servicios. Además, la dispersión y aislamiento de los equipos de desarrollo y de operaciones dificultan la coordinación. A eso hay que añadirle que los usuarios son cada vez más exigentes y las empresas deben escalar y monitorizar las implementaciones para poder ofrecer una experiencia satisfactoria y un gran rendimiento. Todo ello, desde luego, sin interrumpir los servicios.
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microservicios, evolucion, arquitectura, aplicaciones, modernas
    
AstuteIT_ABM_EMEA
Published By: Attunity     Published Date: Nov 15, 2018
Change data capture (CDC) technology can modernize your data and analytics environment with scalable, efficient and real-time data replication that does not impact production systems. To realize these benefits, enterprises need to understand how this critical technology works, why it’s needed, and what their Fortune 500 peers have learned from their CDC implementations. This book serves as a practical guide for enterprise architects, data managers and CIOs as they enable modern data lake, streaming and cloud architectures with CDC. Read this book to understand: ? The rise of data lake, streaming and cloud platforms ? How CDC works and enables these architectures ? Case studies of leading-edge enterprises ? Planning and implementation approaches
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optimize customer service
    
Attunity
Published By: Automation Anywhere     Published Date: Jul 16, 2019
RPA platforms represent a hyper growth market, with enterprises investing in new RPA platforms for process and task automation to achieve greater operating efficiency and agility, while allowing the human workforce to focus on more strategic and higher priority projects and tasks. Intelligent process automation (IPA) is in an early phase of its evolution and represents the next frontier for RPA vendors. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT and business leaders, including chief information officers (CIOs), enterprise and process architects, IT directors, line-of-business (LOB) leaders and process owners, and digital transformation leaders select an RPA platform that is well suited to their specific requirements.
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Automation Anywhere
Published By: AWS     Published Date: Sep 23, 2019
Las ciudades son cada vez más inteligentes y más rápidas. Sin embargo, los servicios de transporte no siempre evolucionan al mismo ritmo. Eso puede cambiar hoy mismo. Con Amazon Web Services (AWS) y nuestro ecosistema de partners, puede emprender un viaje hacia la innovación y la transformación de toda la ciudad. Desde la administración de las señales de tráfico hasta la vigilancia de las intersecciones, pasando por un uso inteligente de los aparcamientos y un sistema de transporte público mejorado, AWS está aquí para ayudarle a poner en marcha su proyecto, proporcionándole la escalabilidad y flexibilidad que necesita para hacer realidad sus aspiraciones y mejorar la vida de todos los ciudadanos. Participe en el futuro del transporte con AWS y únase a las ciudades más sensacionales del mundo
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AWS
Published By: AWS     Published Date: Sep 23, 2019
Un cambio rápido está en marcha en el mundo del gobierno digital. Este cambio no solo está siendo impulsado por los avances de la tecnología, sino también por una comunidad unificada por nuevas formas de pensar, ideas audaces y soluciones costeables y escalables. En apoyo a esta nueva y brillante era de innovación, Amazon Web Services (AWS) está ayudando a dar vida a estas visiones. Desde proyectos que impulsan el turismo a través de datos, hasta asegurar que los pronósticos meteorológicos siempre sean accesibles; pasando por encontrar nuevos hogares para huérfanos refugiados, hasta asegurar que los resultados electorales no saturen sitios web, y mucho más. Al beneficiarnos de las regiones de AWS, estamos ayudando a muchos de los pensadores, creadores y constructores más ambiciosos del sector público a hacer realidad sus ideas. Para innovar. Para inspirar a otros. Y para seguir construyendo. Descubra hoy el futuro del gobierno digital en la nube.
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AWS
Published By: AWS     Published Date: Oct 22, 2019
Conoce cómo las capacidades de los servicios Edge de Amazon Web Services (AWS) pueden facilitar la innovación y la transformación digital de las organizaciones del Sector Público en América Latina.
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AWS
Published By: Ayla Networks     Published Date: Aug 11, 2015
Innovative approaches for the Internet of Things on core building-block technologies in communications, IoT platforms and security. Gartner profiled five Cool Vendors that can help CIOs, IT leaders and decision makers to build IoT solutions.
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Ayla Networks
Published By: BlackBerry     Published Date: Aug 03, 2009
This paper looks at some of the challenges that CIOs are facing in managing mobility. This is clearly becoming more complex for large enterprises as mobility penetrates more deeply into their organisations, driven by changing working practices and supported by rapidly evolving technology.
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blackberry, mobile applications, cio, pim, voip, smartphones, it communication, microsoft exchange
    
BlackBerry
Published By: Blackberry     Published Date: Jul 03, 2012
Today's digital landscape is diverse, and requires CIOs who can make the decisions to meet the challenges that come with it. How are you unifying the various modes and methods of communication taking place within your organization, while enabling pro
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cio, blackberry, smartphones, mobile
    
Blackberry
Published By: BlackBerry     Published Date: Oct 03, 2012
Tablet computers are making significant inroads in the enterprise - and in a recent survey of over 150 executives, Research In Motion® explores which features are most important.
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mobile enterprise, mobile computing platform, tablet, tablet computers, blackberry
    
BlackBerry
Published By: Blackberry     Published Date: Oct 03, 2012
Tablet computers are making significant inroads in the enterprise - and in a recent survey of over 150 executives, Research In Motion® explores which features are most important.
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mobile enterprise, mobile computing platform, tablet, tablet computers, blackberry
    
Blackberry
Published By: Blue Coat Systems     Published Date: Jun 26, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
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web security, web threats, physical appliance, virtual appliance, saas, security, technology
    
Blue Coat Systems
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
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web security, appliance, virtual, physical, saas, hybrid
    
Blue Coat Systems
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
Several years ago, a transformation in IT began to take place; a transformation from an IT-centric view of technology to a business-centric view of technology that Forrester refers to as business technology (BT). This transformation has a profound impact on the role of the CIO. The CIO must now view himself or herself as a business enabler. He or she must focus on continuously aligning with business objectives, improving delivery capability to support business processes that bring new products and services to market more quickly, fostering innovation, and reducing costs through improved performance. In this custom Technology Adoption Profile (TAP), the data confirms this trend.
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security, technology, business technology, cio
    
Blue Coat Systems
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