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Published By: Adobe     Published Date: May 22, 2014
An Adobe report into building sustainable, one-to-one customer dialogues across any channel.
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adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign
    
Adobe
Published By: Amazon Web Services     Published Date: Oct 09, 2017
The following insights should be used as a resource for Chief Financial Officers (CFOs) as they lead or support their organisation through a cloud adoption journey. It is designed to provide an overview of cloud adoption drivers, costs, risks, and benefits, as well as raise important questions about staffing and technology decisions that are critical to success. It is also intended to help inform business cases, while surfacing measurements and indicators specific to cloud environments that impact the bottom line. The foundational guidance provided is a collection of insights captured and distilled from direct conversations and engagements between Amazon Web Services (AWS) and customer CFOs representing an extensive range of industries.
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global expansion, mergers and acquisitions, business agility, real estate, tax exposure, talent acquisition, operations investment
    
Amazon Web Services
Published By: Amazon Web Services     Published Date: Dec 01, 2017
Les informations suivantes doivent servir de ressources aux directeurs financiers qui dirigent ou assistent leur organisation tout au long de sa migration vers le cloud. Elles ont pour objet de présenter les motivations, les coûts, les risques et les avantages de l'adoption du cloud, et de soulever des questions importantes en matière d'effectifs et de technologie, qui s'avèrent essentielles à la réussite de cette adoption. Elles visent également à permettre de mener des analyses de rentabilité, en mettant en valeur des mesures et des indicateurs spécifiques aux environnements cloud, capables d'influencer les résultats. Les conseils fondamentaux qui sont fournis sont tirés de conversations et d'entretiens directs entre Amazon Web Services (AWS) et les directeurs financiers d'entreprises clientes, qui représentent un large éventail de secteurs d'activité.
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planification, amazon, web, services, destine, aux, directeurs, financiers, guide
    
Amazon Web Services
Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Avi Networks     Published Date: Mar 24, 2016
This buyer’s guide for load balancers is based on research, best practices, and conversations with network administrators and IT operations teams at over 110 Global 2000 enterprises. It presents guidelines for choosing application services that mirror the needs of modern data centers and public cloud initiatives. The guide is organized in sections, starting with a pre-assessment of your current application delivery capabilities. With data gathered from your pre-assessment, you can review the considerations involved in creating a software-defined application services strategy; identify opportunities to improve automation of application services and operations. Finally, use the software-defined application services checklist at the end of the guide to identify key priorities in your choice of application service solutions for your enterprise.
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avi networks, best practices, application services, modern data centers, public cloud initiatives, load balancer, load balancing, application delivery, application delivery controller, adc, software-defined networks, sdn
    
Avi Networks
Published By: Avi Networks     Published Date: Mar 06, 2018
Are your load balancing strategies up to date? Download our guide to assess your current capabilities and understand where your focus should be. Included in this year's report is research, best practices, and conversations with teams at over 180 Global 2000 companies.
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Avi Networks
Published By: Bazaarvoice     Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
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bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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consumer-centric, consumer engagement, brand messaging, branding, brand response, consumer conversations
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, marketing, brands, consumer, conversation, responsiveness
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, holiday sales, growth, cyber monday, boxing day, review usage, traffic
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, shopper conversations, social data, research peaks, holiday shoppers, customer feedback, cyber monday, black friday, mobile shoppers, improvement research
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
In this new whitepaper, we’ll show you how banks that embrace this social opportunity are deepening relationships with customers and driving business. We’ll share tips and success stories of retail banks.
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bazaarvoice, social media, retail banking, customer conversations, drive acquisition, retention, innovation, retail banks, financial landscape, social technologies, customer relationships
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, webinar, negative reviews, purchase intent, customer feedback, brands response, customer conversations, constructive responses
    
Bazaarvoice
Published By: BitSight Technologies     Published Date: Jan 27, 2016
During this webinar, BitSight CTO and Co-Founder Stephen Boyer shows you how to use Security Ratings to quickly and accurately assess the security risk an acquisition target (or other third party) brings to your information ecosystem.
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cybersecurity, security risk, acquisition target, security ratings, risk-based conversations
    
BitSight Technologies
Published By: Box     Published Date: Nov 12, 2014
Box for Salesforce lets sales teams easily access, manage, and share contracts, presentations, and more, all from within Salesforce. Learn how Boc helps sales people accelerate the sales cycle, streamline the sales process, and drive compelling customer conversations.
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sales teams, management, sales cycles, streamline sales, customer conversations
    
Box
Published By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
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sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management, sales training, sales meetings, sales coaching, sales performance
    
Brainshark
Published By: Brainshark     Published Date: Dec 08, 2015
Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.
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sales enablement, sales readiness, sales training, sales force strategies, sales best practices, sales training secrets
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
Whether your sales reps are 25 or 65, sales enablement leaders all have the same goal: to ensure that reps are prepared to have impactful conversations with each and every buyer. However, the preferred methods of sales coaching change from generation to generation. Thankfully, sales coaching technology helps sales enablement leaders bridge that gap. This exclusive eBook provides details on how to use technology to alter your coaching strategy to appeal to next-gen sales reps, including: • Mobile and video-based coaching • Options for both formal and informal learning • Coaching for both individual and organizational mastery
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next-gen sales force, sales enablement, coaching, salesforce
    
Brainshark
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook, youtube, social networks, social media, web 2.0
    
Breakout Solutions
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