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Published By: IBM     Published Date: Mar 04, 2009
The online customer experience, Web 2.0 and the consumerization of technology are driving online sales strategies, as well as the demand for site redesigns and upgrades. Use this Magic Quadrant during vendor evaluation and selection.
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"ibm, ecommerce, web 2.0, magic quadrant, vendor evaluation, vendor selection, crm strategy, e-crm, business-to-business b2b, business-to-consumer, b2c, gartner, software as a service, saas
    
IBM
Published By: IBM     Published Date: May 31, 2012
Companies with a cohesive strategy for integrating digital and physical elements can successfully transform their business models - and set new directions for entire industries. To find out how to transform your business model to capitalize on today's digital age, download this executive report.
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ibm, business, crm, customer satisfaction, business analytics, technology
    
IBM
Published By: IBM     Published Date: Sep 11, 2013
Learn how to prepare your bank by having the proper data foundation to enable you to leap at every opportunity and meet new challenges head on
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customer-focused enterprise, bank, data foundation, technology
    
IBM
Published By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
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IBM
Published By: IBM     Published Date: Aug 07, 2012
As a claims management professional, you have to deal daily with formidable - and sometimes competing - challenges: provide superior customer experience; achieve operational excellence and cost containment; and effectively manage risk. Predictive analytics can help you improve each of these three outcomes, but more importantly, it helps strike the right balance among these three objectives for each new claim received. Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved, how embedded analytics improves decision making, and technology components of a predictive analytics solution.
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improving, claims, management, outcomes, predictive, analytics, claims, management, professional, formidable, competing, superior, customer, experience, operational, excellence, cost, containment, risk, predictive
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence, intimacy, scale, speed, assess, measure, integrate, predictive capabilities, virtualization, analysis
    
IBM
Published By: IBM     Published Date: Dec 03, 2012
This white paper provides an overview of the issues and requirements needed to support the foundation for business change. Learn how new foundation is required for companies to support customer expectations for the next decade.
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change, ibm, ibm smarter computing, smarter computing, customer support, technology
    
IBM
Published By: IBM     Published Date: Jan 09, 2013
IBM’s security controls provide privacy and controlled authorization to sensitive information while enabling business operations. SC4SB protects our customers' information through governance, tools, technology, techniques, and personnel.
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smartcloud, ibm, social business security, ibm smartcloud, security, it management
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
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enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation
    
IBM
Published By: IBM     Published Date: Jul 02, 2012
IBM recently commissioned Forrester Consulting to evaluate how businesses are changing in the face of today's business environment. Read this report to learn the four key findings driving business decisions today including the customer experience, touchpoints, lack of internal collaboration and non-technology hurdles to business transformation.
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forrester, ibm, customer, business
    
IBM
Published By: IBM     Published Date: Jun 20, 2013
The message is simple: Trust has been lost and the digital world is here. Successful relationships with customers in the digital world are high-trust relationships. It is time for bankers to rebuild trust at the same time as developing all the communications and analytical advantages of digital technology. There is no other way. The highly digitalised, non-bank competitors are already taking the best parts of banking. Time is short. Is Apple about to join the fray? Is Amazon? Is Facebook?
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customer, trust, banking, retail
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
    
IBM
Published By: IBM     Published Date: Sep 30, 2013
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
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ibm, ibm global business services, social media, social business
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.
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isolation, integration, cross-channel customers, customer communication, ibm, right marketing technology, marketing approach, better targeting, increase efficiency, customer loyalty, click-throughs from emails, banner ads, ppc campaigns, adwords, online applications
    
IBM
Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
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ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion, customer satisfaction, site search, search strategy, business technology
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
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ibm, c suite, global study, technology, customer engagement, digital experience, innovation, business technology
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology, consumer trends, marketing
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
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ibm, social business, smarter workforce, social media, interact, technology, customer relationships
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
IBM’s Social Media Analytics solution helps your company take advantage of everything social media has to offer in terms of getting closer to your customers, combining social media analysis and reporting with IBM SPSS predictive analytics technology.
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social media, advanced analytics, customer insight, social media analytics
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users—and reduce reliance on IT— are able to create more engaging customer experiences, and learn about the technology tools that make it possible.
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customer engagement, web store, business empowerment
    
IBM
Published By: IBM     Published Date: Mar 18, 2015
Top performing organizations search for a single solution that enables them to process, monitor, and report their customers' financial transactions. The results are improved profit margins, compliance, and satisfied customers. This Aberdeen report identifies the problems facing financial institutions today, the technology they adopt, as well as the benefits of a single, central solution.
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ibm, customer service, automated financial transactions, financial institution solutions, customer's financial transactions
    
IBM
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