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Published By: Aberdeen Group     Published Date: Apr 12, 2011
This research brief looks at the role of EV SSL Server Certificates in providing end-users with a higher level of assurance of a legitimate web site, and in increasing their confidence in the security of conducting online transactions.
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aberdeen, ev ssl server certificate, extended validation, key management solution, encryption, security investment, scg, ssl, certificate, ecommerce
    
Aberdeen Group
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital
    
Adobe
Published By: Arm Treasure Data     Published Date: Oct 17, 2018
What does it take to succeed in today’s hypercompetitive and hyperconnected digital economy? Keep reading to find out.
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arm treasure data, treasure data, customer data, data insights, customer intelligence, customer engagement, customer transactions
    
Arm Treasure Data
Published By: BehavioSec     Published Date: Sep 30, 2019
A consortium of Global 2000 companies founded a joint authentication service provider to keep up with innovation at competitive Fintech companies. The new provider developed a mobile authentication app to maintain a high degree of mobile security without losing customers to UX-focused Fintech companies. As peer-to-peer (P2P) transactions grew rapidly, so did the false rejections and need for manual review. In evaluating security vendors for a more cohesive and frictionless solution, the provider selected BehavioSec for its enterprise grade capabilities to be deployed on-premise and integrate with existing legacy risk management systems.
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BehavioSec
Published By: BehavioSec     Published Date: Oct 04, 2019
A consortium of Global 2000 companies founded a joint authentication service provider to keep up with innovation at competitive Fintech companies. The new provider developed a mobile authentication app to maintain a high degree of mobile security without losing customers to UX-focused Fintech companies. As peer-to-peer (P2P) transactions grew rapidly, so did the false rejections and need for manual review. In evaluating security vendors for a more cohesive and frictionless solution, the provider selected BehavioSec for its enterprise grade capabilities to be deployed on-premise and integrate with existing legacy risk management systems.
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BehavioSec
Published By: BlueHornet     Published Date: Jun 06, 2008
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: CA Technologies     Published Date: Jul 13, 2015
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they won’t abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
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ecommerce, 3dsecure, risk analytics, behavioral
    
CA Technologies
Published By: CA Technologies     Published Date: Aug 21, 2017
By necessity, every company is now a software company. By 2017, two-thirds of customer service transactions will no longer require the support of a human intermediary. That means that if you haven’t already done so, you must adapt your business model to meet the needs of online customers. Failure to do so will put you at a severe competitive disadvantage. And chief among those demands is that you provide an exceptional user experience. App speed, reliability and ease of use are the new currency in this fast-changing landscape. In fact, app characteristics such as convenience and the ability to save users time can enhance brand loyalty by 60 percent or more.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
Effectively supporting these new business demands has become more complex and challenging. The increased use of mobile devices alone is driving exponential growth in transaction volumes. A customer pushes a button on his or her cell phone, for example, to check a bank balance. That single transaction triggers a cascade of transactions as the request is validated and data is accessed, retrieved and then sent back to the customer.
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storage, systems, network, applications, data, automation, ca technologies
    
CA Technologies
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
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email marketing, message deliverability, smtp relay, brand awareness, customer engagement, customer relationships, transactional emails
    
Campaigner
Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
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cloud computing, cisco, contact center, best practices, cloud network
    
Cisco
Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Companies rely on an expanding set of applications to compete in today's rapidly evolving business environment: - They rely on a fast-growing array of applications and devices (email, collaboration tools, and smartphones/tablets) to communicate and conduct business with customers and business partners. - They are creating, collecting, and repurposing large, unstructured data sets in life sciences, geophysics, media, and manufacturing. - They are collecting, storing, and analyzing more social and sensor-generated data about environments, products, customers, and transactions. The promise of better and faster data-driven decision making based on all this information is pushing big data and analytics (BDA) technology to the top of executive agendas. To succeed, CIOs must place a laserlike investment focus on datacenter solutions that allow them to deliver scalable, reliable, and flexible infrastructure for fast-growing BDA environments. Read more to learn how!
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Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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Cisco
Published By: Clickatell     Published Date: May 20, 2008
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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clickatell, location based services
    
Clickatell
Published By: CradlePoint     Published Date: May 17, 2016
This global corporation of quick service restaurants has about 17,500 locations serving millions of customers each day with concepts including popular pizza, chicken, and Tex-Mex chains. Most of the restaurants are on a wired network with Cisco routers, the main function of which is to process credit card purchases. With so many transactions taking place every day, the corporation decided to invest in a wireless failover system to guarantee uninterrupted connection. After careful consideration, the corporation chose Cradlepoint to provide “four-nines” (99.99% or better) connectivity via 3G/4G/LTE or wireless backup. - See more at: https://cradlepoint.com/success_stories/quick-service-restaurant-chain#sthash.ODr3J5uT.dpuf
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CradlePoint
Published By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
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crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
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crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs
    
CrowdTwist
Published By: Dell EMC     Published Date: Oct 08, 2015
To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.
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Dell EMC
Published By: Dell PC Lifecycle     Published Date: Aug 13, 2018
Your business may need to keep track of dozens of different initiatives—but that doesn’t mean you need dozens of separate storage solutions to get the job done. To reduce complexity, your business may consider storage solutions that can take care of multiple jobs at once without sacrificing performance. For example, if you operate a brick-and-mortar store and an online store, you should be able to retrieve customer data from both sources without compromising transactional database performance. The all-flash Dell EMC™ SC5020 storage array aims to be just such a solution.
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Dell PC Lifecycle
Published By: Dell PC Lifecycle     Published Date: Aug 13, 2018
Your business may need to keep track of dozens of different initiatives—but that doesn’t mean you need dozens of separate storage solutions to get the job done. To reduce complexity, your business may consider storage solutions that can take care of multiple jobs at once without sacrificing performance. For example, if you operate a brick-and-mortar store and an online store, you should be able to retrieve customer data from both sources without compromising transactional database performance. The all-flash Dell EMC™ SC5020 storage array aims to be just such a solution.
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Dell PC Lifecycle
Published By: DocuSign     Published Date: May 29, 2014
Few business processes are as security sensitive as those involving electronic signatures. eSignature transactions routinely contain information that is critical to you, your business, and your customers. This information may include personally identifiable Information (PII), pricing details, proprietary business terms, intellectual property, and more. That is why DocuSign’s number one priority is customer security. DocuSign leads the industry in designing and delivering the most secure digital transaction solution available.
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docusign, security, esignatures, personally identifiable information, pii, customer security, digital transactions
    
DocuSign
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