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Published By: Acoustic     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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Acoustic
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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Adobe
Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP
Published By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
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sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence
    
Advizex
Published By: Alcatel-Lucent     Published Date: Dec 02, 2013
The question that businesses need to ask themselves is, “Is my data center designed for yesterday’s technology, or tomorrow’s?”. This whitepaper will help you find the answer.
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data center, data centre, data center optimization, alcatel lucent, alcatel, lucent, qos, server farm
    
Alcatel-Lucent
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Local and regional governments around the world are using the cloud to transform services, improve their operations, and reach new horizons for citizen services. The Amazon Web Services (AWS) cloud enables data collection, analysis, and decision making for smarter cities. This whitepaper provides strategic considerations for local and regional governments to consider as they identify which IT systems and applications to move to the cloud. Real examples that show how cities can stop wasting money, move faster, and innovate.
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Amazon Web Services EMEA
Published By: Attunity     Published Date: Feb 12, 2019
How can enterprises overcome the issues that come with traditional data warehousing? Despite the business value that data warehouses can deliver, too often they fall short of expectations. They take too long to deliver, cost too much to build and maintain, and cannot keep pace with changing business requirements. If this all rings a bell, check out Attunity’s knowledge brief on data warehouse automation with Attunity Compose. The solution automates the design, build, and deployment of data warehouses, data marts and data hubs, enabling more agile and responsive operation. The automation reduces time-consuming manual coding, and error-prone repetitive tasks. Read the knowledge brief to learn more about your options.
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dwa, data warehouse automation, etl development, extract transform load tools, etl tools, data warehouse, data marts, data hubs data warehouse lifecycle
    
Attunity
Published By: Automation Anywhere     Published Date: Nov 06, 2019
First came the bots—software robots created using Robotic Process Automation (RPA) tools to execute defined tasks. These bots have made a big impact by increase efficiency, productivity, and profitability across all industries globally. 81% of enterprises are taking RPA “seriously” 53% are taking it “very seriously” Today, RPA is no longer limited to predefined tasks and data. AI-based “smart bots” are capable of handling ambiguity and make decisions similar to their human counterparts. This eBook explains what makes these smart bots—called cognitive bots—so valuable. You’ll discover unprecedented ways cognitive bots can help your business.
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robotic process automation, ai-based, cognitive bots
    
Automation Anywhere
Published By: Aventail     Published Date: Oct 26, 2007
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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business intelligence, database, enterprise data warehouse, data mart, data warehouse, data mining, active data warehousing, active data warehouse
    
Aventail
Published By: AWS     Published Date: Nov 07, 2018
As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy. Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands in real-time - How to take advantag
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AWS
Published By: AWS     Published Date: Nov 07, 2018
Enterprises seeking the security and performance capabilities of establishing their own private network are often turned away by the high cost and technical expertise required. AT&T NetBond® for Cloud helps establish private, dynamic connectivity from on-premises data centers to Amazon Web Services (AWS) in as little as 2-3 days. Aira, a customer focused on augmented reality, has leveraged the global connectivity capabilities of AT&T NetBond® to connect low vision or blind smart glasses users with a network of agents to guide the visually impaired through everyday tasks such as interpreting prescriptions. Download this case study with AT&T, Aira, and AWS to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands
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AWS
Published By: BlackLine     Published Date: Aug 06, 2018
BlackLine Account Reconciliations drives financial close accuracy by automating and standardising the reconciliation process. Quickly import transactions and balances from any ERP and compare it to source data to ensure completeness and accuracy. Automatically identify differences and focus your attention on discrepancy research and resolution. Consolidate all comments and supporting documents in one centralised repository, and gain visibility into your reconciliation process. Eliminate the manual financial close process and work smarter with BlackLine’s automated account reconciliation system.
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BlackLine
Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom
    
Bluekai
Published By: BMC ASEAN     Published Date: Dec 18, 2018
The world runs on IT operations. When new digital experiences delight customers, innovative business models disrupt industries, and big data makes organizations smarter than ever, it’s because of your success in supporting the complex, dynamic infrastructure and apps that power them.
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BMC ASEAN
Published By: BMC ASEAN     Published Date: Dec 18, 2018
From the impact of disruptive technologies to the imperative of digital transformation, businesses today must find new ways to innovate or risk being left behind. While data flowing rapidly between the Internet of Things and multi-cloud computing environments brings tremendous opportunity, there’s also a great deal of complexity. Artificial intelligence (AI) and machine learning (ML) are part of the new wave of solutions capturing the minds of enterprise leaders to respond to these new opportunities and complexities. Digitally literate leaders who are highly cognizant of this wave, are jumping in headfirst and applying AI and ML to solve real business challenges—making enterprise goals of enabling cost savings via smarter operations and decision making come to fruition. BMC Cognitive Service Management (CSM) addresses the complexities of multi-cloud computing by applying intelligence, automation, and predictive capabilities. CSM employs a differentiated approach with a more holistic
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BMC ASEAN
Published By: BMC Software     Published Date: Oct 23, 2014
Rapid shifts in the ways that technology and information are consumed and delivered— through cloud computing, big data, social networking, and smart devices—are transforming how companies compete. IT is at the center of the fray, working with business leaders to develop and execute a digital transformation strategy that capitalizes on these major new technologies. In order to lead this transformation, IT executives must focus on three areas: collaborating with business leaders to build a strategic vision, modernizing technology infrastructure, and rebuilding IT organizations to execute against new digital business goals.
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saas, cloud, itsm, integrating itsm, itsm integration, saas integration
    
BMC Software
Published By: Box     Published Date: Jun 22, 2018
There’s more to your content than you might think. Beyond the differences of enterprise vs. web vs. cloud content management, new changes in intelligent machine-to-machine apps are reinventing the content management market. In this expert e-guide, we explore a flexible, API-led approach to cloud-based content management and collaboration. Learn about a platform designed to enable you to: • Power content with machine learning and metadata • Drive intelligent capabilities like smart search • Modernize content-based processes • And more
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Box
Published By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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BusinessOnLine
Published By: CA Technologies     Published Date: Aug 22, 2017
Across industry sectors, the boundaries of the traditional enterprise are blurring, as organizations open up their on-premise data and application functionality to partner organizations, the Web, mobile apps, smart devices and the cloud. APIs (application programming interfaces) form the foundation of this new open enterprise, allowing enterprises to reuse their existing information assets across organizational boundaries.
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CA Technologies
Published By: Carbonite     Published Date: Jan 04, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016.
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Carbonite
Published By: Carbonite     Published Date: Oct 10, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016
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Carbonite
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