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Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP
Published By: BlackLine     Published Date: Aug 06, 2018
The capacity to be anticipatory (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry. It is crucial to be #FutureReady
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BlackLine
Published By: CareCloud     Published Date: Oct 25, 2013
In this white paper, you'll learn about: • Gauging the success of your revenue cycle management processes • Uncovering factors that hurt your practice’s finances • Ensuring your practice is securing reimbursements in a timely manner • Identifying missed revenue opportunities • Finding areas where your practice could yield higher returns, and more.
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carecloud, metrics for practice, practice profitability, resolution rate, first-pass resolution rate, fprr, revenue cycle management, accurate patient demographics, accounts receivable, percentage of accounts receivable, net collection rate, metrics, patient metrics, information technology, practice management
    
CareCloud
Published By: CBRE     Published Date: Aug 02, 2017
Scoring Tech Talent is a comprehensive analysis of labor market conditions, cost and quality for highly skilled tech workers in the U.S. and Canada. The 50 largest markets were ranked according to their competitive advantages and appeal to tech employers and tech talent. The analysis also provides insight into the quality of tech talent, their demographics and how tech talent growth patterns are impacting cities and real estate markets. Download the report to see the full ranking of the top-50 tech talent markets in the U.S. and Canada. Below, explore the markets using our new Tech Talent Analyzer or sign up for our upcoming webinar.
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workforce, recruitment, tech recruitment, labor market
    
CBRE
Published By: Cisco     Published Date: May 11, 2015
Workplace demographics are shifting; Millennials desire more mobility, flexible work schedules, and virtualized collaboration.
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recruiting, management, talent, connectivity. culture
    
Cisco
Published By: Cisco     Published Date: Aug 03, 2015
Workplace demographics are shifting; Millennials desire more mobility, flexible work schedules, and virtualized collaboration.
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Cisco
Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Changing demographics, labor shortages, and skill deficits are making it tough for recruiters in 2017. But all is not lost. Here are three big challenges—and three big solutions—to conquer talent acquisition in 2017.
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recruiting, human resources, talent acquisition, demographic trends
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Apr 16, 2018
The role of learning and development has never been more important to the success of small and medium businesses, especially because of the fierce competition with big business to attract and retain top talent. We’re amidst a disruption in the way employees work and learn. Technology, skills, and workforce demographics are shifting and evolving at a rapid pace. Employees are now sitting in the driver’s seat when it comes to their career path and companies are getting strategic with how to meet this new demand. Read our guide “The Rise of the Holistic Learning Experience” to learn how the new role of learning and development can help your company thrive. You’ll gain insights on: • Consumer-driven technology changing the game • Continuous learning and staying relevant amid change • The holistic learner experience Get your copy and start building a holistic learning program today.
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Cornerstone OnDemand
Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
    
Crowd Science
Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: HP and Intel® Xeon® processors     Published Date: Aug 01, 2012
An increasingly global and mobile workforce is changing the way IT needs to support the business. Worker demographics are also changing, resulting in different expectations on how IT delivers data and applications. HP and VMware make this important move to Client Virtualization safe and easy by testing and developing the most popular solutions. On its sixth generation Client Virtualization reference architecture, HP tests many combinations of storage, networking, and blades to best handle the Client Virtualization workloads.
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client virtualization, reference architecture, core design, client virtualization, active directory, local users, vdi, user data, outsourcing, work from home, branch, endpoint devices, firewall, vpn, stacking links
    
HP and Intel® Xeon® processors
Published By: IBM     Published Date: Oct 15, 2009
Read the white paper, "Understanding Consumer Patterns and Preferences in Multi-channel Retailing," to see how consumers are filling their baskets, why shoppers change channels and other key findings.
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consumer patterns, preferences, ibm, multi-channel retailing, retailer, shopping frequency, demographics, retail industry
    
IBM
Published By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
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customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics, contact center, customer behavior, decision-makers, integrate, granular attributes, predictive analytics, life-stage changes
    
IBM
Published By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
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ibm, insurance, customer, risk, changing demographics, customer expectations
    
IBM
Published By: IBM     Published Date: Mar 28, 2016
In the age of the empowered individual, organizations must rethink the workplace with the employee at the center of the business. Business leaders are now facing a host of new challenges and opportunities associated with their workforces. On one hand, the demographics of their workforce are changing with a new type of employees coming on-board. At the same time, the nature of the employee relationships are rapidly changing. This session will focus on recent research from the IBM Institute for Business Value about how to make sense of these workforce changes and take actions that will benefit your organization. Join this virtual discussion between industry thought leaders to learn how to: Separate the myths from realities related to the Millennial workforce. Understand the value provided by alternative work arrangements and the independent worker. Identify opportunities for your organizations to better adapt to these shifts within the workforce.
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ibm, workforce demographics, millennial workforce, alternative work arrangements, organization opportunities
    
IBM
Published By: Juniper Networks     Published Date: Jun 22, 2017
This study was conducted with independent global research firm Wakefield Research between November 24 through December 14th, 2015. The data was based on an online study of 20 content questions, plus screeners and demographics of 2704 respondents, in 8 markets: US, China, Australia, Japan, India, UK, Germany, and France. All respondents were restricted to the following industries: service provider organizations, healthcare, retail, and financial services. In this case, the definition of service provider includes companies offering web content services, cable, internet service providers, or telecom. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. Our team co-innovates with customers and partners to deliver automated, scalable and secure networks with agility, performance and value. Visit www.juniper.net for more information.
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security solutions, ransomware, security technologies, protection technologies, risk assessment, it security, server protection
    
Juniper Networks
Published By: Kronos     Published Date: Jul 26, 2017
Changing workforce demographics are creating skills gaps and putting pressure on employers to source top talent. Learn how human capital management technology tools could be the key to stronger recruiting and hiring.
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skill gaps, human capital management, recruiting, hiring, workforce demographics
    
Kronos
Published By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
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leapfrog, industry research, psychographics, psychographic research, consumer behavior
    
LeapFrog Interactive
Published By: LifeLock     Published Date: Mar 02, 2015
Every interaction, every communication, every touch point creates a digital breadcrumb — a piece of data that can put people at greater risk of identity theft. This paper from Forrester Research compares various segments and demographics to understand which groups are at the greatest risk of identity theft.
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LifeLock
Published By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
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mobile management, mobile users, mobile engagement
    
LogMeIn
Published By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
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use of technology in recruitment, new recruitment methods, mobile jobseekers
    
Lumesse
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design
    
OneUpWeb
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