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Published By: 8x8 Inc.     Published Date: Feb 13, 2017
WMPH has nine sub-brands, each of which sells cruises to customers through distinct websites, including iCruise.com, AlaskaCruises,com and HawaiiCruiseOutlet.com. Given that each consumer has unique expectations from a cruise, the organization uses its websites as a touch-point to educate buyers about different options. Once buyers learn the different options available, they are then encouraged to interact with the contact center for a one-on-one consultation to help design a cruise which meets their unique needs.
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wmph, icruise.com, alaskacruises.com, hawaiicruiseoutlet.com, touch-point, cloud contact center
    
8x8 Inc.
Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction
    
Aberdeen Group
Published By: Adobe     Published Date: Sep 26, 2013
Enterprises strive for ever-greater business impact from their online presence, demanding more from Web content management than it has traditionally delivered. In this Gartner report, you'll find how well WCM vendors are responding, providing insights for buyers and those reviewing their existing applications.
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web content management, buyer insights
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research report aims to help technology decision-makers better understand: - What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies - How IT is supporting those needs and overall corporate objectives - If there are gaps between worker expectations and IT requirements, and how technology buyers can address them Download this Gigaom Research white paper to learn more.
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adobe, modern workforce, platform support, platform productivity, it support, work-collaboration technologies
    
Adobe
Published By: Bloofusion     Published Date: Mar 01, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
    
Bloofusion
Published By: Bluecore     Published Date: Oct 23, 2018
The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen. For example, converting just 5% of one-time buyers into two-time buyers can lead to an additional $550,000 in potential revenue over the next two years. But crossing the chasm from first purchase to second purchase is typically the most difficult for retailers. So what does it take? We’ve got your back with a special Second Purchase edition of our Rethinking Retail Playbook, featuring five ideas to help you make sure one-time buyers don’t become only-time buyers.
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retail, playbook, buyer, bluecore
    
Bluecore
Published By: Bluecore     Published Date: May 07, 2019
For retailers, driving second purchases from first-time buyers presents enormous revenue potential in both the short and long term. But getting those second purchases often proves difficult. So what does it take? Data from over 400 retailers reveals why the second purchase is the most important purchase, why it eludes so many retailers and how to use customer data to turn one-time buyers into two-time buyers.
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Bluecore
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
    
Brandwatch
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital
Published By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
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top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
    
Business Software
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models.
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CA Technologies
Published By: Campaigner     Published Date: Jan 09, 2007
This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.
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opt in, opt-in, list management, email list
    
Campaigner
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment, conversion rate, conversion, got corp, got corporation
    
Campaigner
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB
Published By: Centrify Corporation     Published Date: Apr 13, 2018
A Zero Trust approach to security requires a combination of Identity Services to deliver identity assurance, trusted endpoints, conditional policy and least privilege. This guide identifies the specific capabilities you need within four key areas of identity and helps you compare capabilities across major vendors with respect to Application Services, Endpoint Services, Infrastructure Services and Analytics Services.
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Centrify Corporation
Published By: Cisco     Published Date: Aug 18, 2014
The latest Gartner Magic Quadrant Reports are available, covering Secure Web Gateway (SWG) and Secure Email Gateway vendors. Published in May and July 2013, you’ll get insights on the current state of security threats and solutions. Find out why Gartner says, “The secure email gateway market is mature. Buyers should focus on strategic vendors, data loss prevention, capability encryption, and better protection from targeted phishing attacks.
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email, web security, quadrant, solutions, threats, data loss, phishing attacks, protection, gateway
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Today’s adversaries continue to increase their capabilities faster than the defenses deployed to stop them. Whether they are obfuscating their attacks or hiding malicious code within webpages and other files, they are making it more and more difficult to profile and identify legitimate network traffic. This is especially true in firstgeneration network security devices that restrict protection and policies to ports and protocols.
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firewall, buyers guide, protocols, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics
    
Cisco
Published By: Cisco     Published Date: Jan 13, 2016
Time and technology — never enough of the former, and how to best deploy the latter — often shape the daily existence of modern B2B sales professionals. If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance around how web conferencing solutions can help you make better, faster, and more effective connections with today’s savvy buyers.
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Cisco
Published By: Cisco     Published Date: Jan 13, 2016
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it…
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
So what do end-users—companies in the process of building or upgrading their data centers today—think of the security problems they face? We conducted this survey to answer key questions about buyers’ plans for security in their data centers.
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Cisco
Published By: Cisco     Published Date: Sep 07, 2016
This white paper rolls out the buyers criteria for email security.
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Cisco
Published By: Cisco     Published Date: Sep 07, 2016
This white paper rolls out the proper approach for maximum web security.
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Cisco
Published By: Cisco     Published Date: Nov 30, 2016
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it.
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Cisco
Published By: Cisco     Published Date: Nov 30, 2016
Time and technology — never enough of the former, and how to best deploy the latter — often shape the daily existence of modern B2B sales professionals. If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance around how web conferencing solutions can help you make better, faster, and more effective connections with today’s savvy buyers. MAKING
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Cisco
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