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Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing
    
Silverpop Engage B2B
Published By: Sophos     Published Date: Mar 30, 2017
Many papers on the topic of advanced persistent threats (APTs) begin with ominous references to the changing threat landscape and stories of how highly sophisticated cyber attacks are becoming more prevalent. That can be misleading. The majority of attacks today still use many techniques that have been around for years—social engineering, phishing emails, backdoor exploits and drive-by downloads, to name the biggest ones. Such attacks are neither advanced nor particularly sophisticated when broken down into their individual components and often rely on the weakest link in any organization—the user. However, the way in which hackers use combinations of techniques and the persistent behavior of the attackers is something that does set APTs apart from other attempts to compromise security. This paper is designed to give you an overview of the common characteristics of APTs, how they typically work, and what kind of protection is available to help reduce the risk of an attack.
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network security, firewall, data security, antivirus protection, email protection, virtual security, web protection, wireless protection
    
Sophos
Published By: Stratus Technologies     Published Date: Mar 10, 2009
Fault Tolerant is a pretty common term in the world of IT, also an often misused and misleading term.  For 3 decades, Stratus Technologies has been engineering and manufacturing purpose built Fault Tolerant solutions. Check out this short video to understand what it takes to be REAL Fault Tolerant.
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stratus, virtualization, fault tolerance, real fault, it management, industry standard components, disaster prevention
    
Stratus Technologies
Published By: TechInsights     Published Date: Sep 01, 2009
Join us at ESC Boston, September 21-24 at the Hynes Convention Center, in Boston, MA. Expo registration is FREE, and advanced registration pricing is still available for conference packages.
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embedded systems, conference, boston, esc boston, build your own embedded system, atom, windows embedded, classes
    
TechInsights
Published By: TIBCO Software     Published Date: Aug 15, 2018
Expanding analytic capabilities are critical to digitizing the business, optimizing costs, accelerating innovation, and surviving digital disruption Historically, manufacturers were almost solely focused on reducing costs by applying automation and analytics to engineering, R&D, manufacturing operations, and quality organizations. Even though the strategies used within these areas are still needed, they are not sufficient to ensure business survival and continuity in the age of Industry 4.0 and the IoT. Today, it is paramount that smart manufacturers broaden their scope because disruptive innovations in data acquisition, storage, and analytics technology have enabled an entirely new degree of automation and virtualization, promising a complete 360-degree high-fidelity virtual data-driven integrated views of all operations—from suppliers and supply chains, through equipment, processes, and manufacturing practices, to final product testing and customer satisfaction. Download this paper
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TIBCO Software
Published By: TraceSecurity     Published Date: Sep 15, 2010
This paper defines the different types of penetration tests, explains why the tests should be performed, details their benefits and even provides guidance for choosing the right vendor.
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penetration, test, pen, tracesecurity, risk, assessment, social, engineering
    
TraceSecurity
Published By: Tripp Lite     Published Date: May 15, 2018
As organizations pursue improvements in reliability and energy efficiency, power design in data centers gets substantial attention—particularly from facilities and engineering personnel. At the same time, however, many IT professionals tend to spend little time or energy on the specific products they use to deliver and distribute electrical power. In?rack power is often considered less strategically important than which servers or databases to deploy, and it is often one of the last decisions to be made in the overall design of the data center. But choosing the right in-rack power solutions can save organizations from potentially crippling downtime and deliver significant up-front and ongoing savings through improved IT efficiency and data center infrastructure management.
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Tripp Lite
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Engineers are likely not who you would expect them to be. To create messages that resonate with this unique audience, you must understand them on a more personal level. Analyzing a recent worldwide survey of more than 2,600 engineering professionals, we help you get inside the minds of engineers and discover some surprising insights that enable you to relate to them on a deeper, more personal level.
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Tyco Integrated Security
Published By: VMware AirWatch     Published Date: Nov 13, 2015
Auf einer Keynote-Sitzung der WWDC 2014 nannte Craig Federighi, Apples Senoir Vice President of Software Engineering, iOS „ein Riesenerfolg im Unternehmen.“ Dabei betone er die Breite der iOS-gerechten Unternehmens-Apps, sowie die unternehmensspezifischen Verwaltungsfunktionen, die Apple dem Betriebssystem über die Jahre gegeben hat. Federighi wies auch auf die neuen Produktivitäts-Features hin, die Mac OS X Yosemite zur beliebten Desktop-Plattform für Unternehmensbenutzer machen würden.
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vmware, emm, mac management, managing macs, airwatch
    
VMware AirWatch
Published By: VMware AirWatch     Published Date: Jul 19, 2017
Consumerization of IT (with BYOD) and mobile-cloud initiatives are quickly becoming the norm in order for businesses to stay competitive. This is forcing organizations to think beyond basic end user productivity and collaboration, and embrace modern business mobility initiatives that require reengineering core business processes to a mobile-cloud model.
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VMware AirWatch
Published By: Zebra Technologies     Published Date: Jun 15, 2017
Hospitals and other healthcare organizations must contend with a daunting set of challenges when deploying mobile technology. That’s why it’s important to develop a carefully planned mobility strategy. To be successful, your strategy will need strong senior level leadership, commitment, funding and resources. An interdisciplinary team should be gathered— including nursing, physicians, pharmacy, IT, ancillary care, biomedical engineering and finance—to develop a vision for a common technology infrastructure that supports all staff across the organization. This white paper highlights a five-step roadmap for building an effective mobility strategy.
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five-step, roadmap, mobility, strategy, hospital
    
Zebra Technologies
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