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Published By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
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audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling
    
Adobe
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
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AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Aerohive     Published Date: Feb 06, 2008
Are you looking to reduce the operational cost of your existing wireless LAN, and to make it support mission-critical, real-time applications and 802.11n? At the same time, are you challenged with the cost and complexity associated with most next-generation wireless LAN architectures? Check out the enterprise-class, cost-effective new cooperative control architecture from Aerohive Networks. In this real-world case study, you’ll see how Aerohive Networks' cooperative control architecture combines the linear cost modeling of autonomous APs and the operational advantages of controller-based approaches.
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business, roi, tco, wireless lan, enterprise wireless, economics, cooperative control, aerohive, aerohive networks
    
Aerohive
Published By: Anaplan     Published Date: Apr 06, 2016
Optimizing incentive compensation: aligning what you say with how you pay CSO Insights’ ICPM study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. It is crucial to get these incentive compensation structures right, because sales reps receive up to 60 percent of their income from incentive comp. In this white paper, we discuss the disconnect between sales behavior and incentive compensation structure and provide recommended steps towards optimizing your compensation plan.
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sales performance management, compensation management, incentive compensation, sales planning, incentive comp, commission structure, sales performance, xactly, callidus, cso, cso insights, incentive based compensation, excel, spreadsheet planning, spreadsheet, spm, commission, compensation, global compensation, sales engagement
    
Anaplan
Published By: Anaplan     Published Date: Nov 27, 2017
"The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. At the heart of this challenge lies a complex analytical and modeling problem that involves data spread across many rigid–and usually disconnected–systems, teams, and geographies. Leading companies handle this problem by focusing first on creating a sales performance plan that is data-driven and tied to business objectives. The research report conducted by Harvard Business Review provides you with how today's sales executives: • Overcome technology weaknesses to uncover sophisticated analytics • Change ingrained, cultural tendances of sales organizations • Adopt dynamic practices to respond to change quicker"
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Anaplan
Published By: Anaplan     Published Date: Nov 27, 2017
"A recent CSO Insights’ study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. Download this white paper to find: • The disconnect between sales behavior and incentive compensation structure • A recommended approach you can take to optimize your compensation plan • Three key steps to better predict and control sales revenue *CSO Insights 7th Annual Incentive Compensation and Performance Management (ICPM) study"
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Anaplan
Published By: Anaplan     Published Date: Mar 29, 2018
Incentive compensation represents the potential of delivering optimal sales results. But with up to 60% of sales reps’ income coming from incentive comp, it is crucial to get this right. Our study data has shown that ineffective compensation structures can lead to disengaged reps, high turnover, money left on the table, and low margins. The way we have designed and managed incentive compensation plans in the past may inhibit the sales force and prevent the business from scaling at the needed rate. Modeling and planning quickly become too complex for a spreadsheet-driven exercise.
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optimization, compensation, structures, anaplan, data
    
Anaplan
Published By: Basho     Published Date: Apr 07, 2015
This whitepaper looks at why companies choose Riak over a relational database. We focus specifically on availability, scalability, and the key/value data model. Then we analyze the decision points that should be considered when choosing a non-relational solution and review data modeling, querying, and consistency guarantees. Finally, we end with simple patterns for building common applications in Riak using its key/value design, dealing with data conflicts that emerge in an eventually consistent system, and discuss multi-datacenter replication.
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basho, riak, relational database, nosql, common applications, simple deployments
    
Basho
Published By: Burton Group     Published Date: Jul 07, 2008
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling tools and techniques arrives in the nick of time, because new technical and regulatory realities demand that enterprises maintain scrupulous awareness of their data and how it is used. Data modeling is no longer for databases only, no longer for technologists only, and no longer optional.
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modeling, data modeling, data management, data mining, business intelligence, dba, database administration, burton group
    
Burton Group
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
Modern solutions like CA PPM continue to raise the bar above last-generation IT demand management tools, continuously providing new features to ease the burden of the PMO, the financial manager, the resource manager and the product manager. In the last few years, new vendors looking to exploit the large and increasingly influential project and portfolio management (PPM) market have developed modules that “snap” into their SaaS platforms. These vendors claim their tools are easy to install, easy to manage and save customers money. It sounds too good to be true. And for most organizations, it is. Carefully consider whether you need a PPM solution that is only capable of providing low-level functionality for the project manager, or if your organization could benefit from PPM technology that provides 360-degree optics across your organization, delivers actionable business intelligence and enables extensive modeling and forecasting capabilities to make data-driven business decisions.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 13, 2018
Auf einen Blick Mitarbeiter von heute sind es gewohnt, privat digitale Technologien zu nutzen, die eine problemlose Kommunikation ermöglichen und die Abläufe des täglichen Lebens vereinfachen. Bedauerlicherweise können viele Unternehmenstools nicht Schritt halten. Die meisten Projekt- und Portfoliomanagementlösungen, die heute eingesetzt werden, bieten keine unkomplizierten Optionen, um alltägliche Aufgaben auszuführen. Sie ermöglichen keine kontextbasierte Kommunikation, mit der sich Probleme lösen lassen, und verfügen nicht über entscheidende Funktionalität. Dazu zählen z. B. die Möglichkeit, den Fokus auf relevante Daten einzuschränken, das Durchführen von Drilldowns, um zusätzliche Informationen zu erhalten, sowie die Vorhersage finanzieller Entwicklungen und das Modeling von Ergebnissen.
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CA Technologies EMEA
Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
In the 26-criteria evaluation of continuous delivery and release automation (CDRA) providers, we identified the 15 most significant — Atlassian, CA technologies, Chef Software, Clarive, CloudBees, electric Cloud, Flexagon, Hewlett packard enterprise (Hpe), IBM, Micro Focus, Microsoft, puppet, Red Hat, VMware, and Xebialabs — and researched, analyzed, and scored them. We focused on core features, including modeling, deploying, managing, governing, and visualizing pipelines, and on each vendor’s ability to match a strategy to these features. this report helps infrastructure and operations (I&o) professionals make the right choice when looking for CDRA solutions for their development and operations (Devops) automation.
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CA Technologies_Business_Automation
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
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anomaly detection, trust modeling, event classification, entity modeling, relationship building, internet scrapers
    
Cisco EMEA
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: Cloudant, an IBM Company     Published Date: Nov 13, 2013
Great mobile apps should work well both on- and offline, and require a new way of thinking about data modeling for easy portability across devices — telecom and otherwise. Download now to learn more.
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Cloudant, an IBM Company
Published By: Compass Datacenters     Published Date: Aug 19, 2014
This white paper will provide a real example of how Compass Datacenters used this modeling approach to design, commission and calibrate its Shakopee, MN data center.
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compass datacenters, calibrated data center, modeling approach, operational performance
    
Compass Datacenters
Published By: Dassault Systemes SolidWorks Corp.     Published Date: Jul 11, 2018
How do you design and manufacture products suited for the Fourth Industrial Revolution — the Internet of Things (IoT) and artificial intelligence (AI)? Hint: You can’t do it with single-point 3D modeling and 2D drawing solutions. Learn how upgrading to an integrated 3D product development solution can help boost productivity, reduce costs, improve quality, foster collaboration and increase innovation.
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designing, fourth, industrial, revolution
    
Dassault Systemes SolidWorks Corp.
Published By: Datarobot     Published Date: May 14, 2018
The DataRobot automated machine learning platform captures the knowledge, experience, and best practices of the world’s leading data scientists to deliver unmatched levels of automation and ease-of-use for machine learning initiatives. DataRobot enables users of all skill levels, from business people to analysts to data scientists, to build and deploy highly-accurate predictive models in a fraction of the time of traditional modeling methods
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Datarobot
Published By: Dell Brought to you by Intel     Published Date: Dec 09, 2013
World-class ideas deserve world-class workstations.
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dell, bim, building information modeling, dell precision workstations, 3d modeling techniques
    
Dell Brought to you by Intel
Published By: Discovery Corps, Inc.     Published Date: Nov 20, 2009
Seeing into the hearts and minds of our customers is impossible; but this article describes how Data Mining techniques can be used to create strategies and tactics to increase customer retention and value.
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data mining, business intelligence, predictive modeling, customer retention, high-value customers, decision support, clustering, discovery corps
    
Discovery Corps, Inc.
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