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Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: LogMeIn     Published Date: Feb 06, 2013
Identify trends is multi-channel service and support with a focus on the increase in live chat and social media.
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customer satisfaction, multi-channel, live chat, social media, organizations, effective, consistent
    
LogMeIn
Published By: LogMeIn     Published Date: Jan 15, 2014
Today’s consumer is almost ambivalent when it comes to customer service channels; this generation of shoppers simply wants service their way. Take a look at the 2013 survey of internet shoppers.
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logmein, live chat, e-tailing, multichannel communications, live chat best practices, channel usage, channel satisfaction, chat frequency, social media, retailer response time, proactive chats, chat receptiveness, chat session, success factors, customer satisfaction, chat availability, influence on purchase
    
LogMeIn
Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
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digital advertising, cross-channel, multi media
    
Marketo
Published By: MASERGY     Published Date: Jul 20, 2007
Organizations of all sizes are evolving to an enlightened, business-focused method of choosing network services and service providers called Total Customer Experience (TCE). This white paper describes the evolution toward a TCE approach and the benefits and clarity that TCE brings to the marketplace.
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mice, multimedia, internet, communications, entertainment, service level, service level agreement, ip networks, collaboration, tce, quality of service, service provider, network provider, isp, masergy
    
MASERGY
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: MuleSoft     Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges: -Changing consumer behavior impacting sales and advertising -The urgent need to deliver content through mobile and other popular digital channels -An aggressive timeline to launch new channels to gain readership and revenue
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media disruption, consumer behavior, digital channels, mobile, readership and revenue
    
MuleSoft
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Neterion     Published Date: Dec 05, 2006
The relentless growth of data and network-intensive applications such as digital imaging, multimedia content, and broadcast/video continues to drive volumes of enterprise data and network traffic. As growth continues, IT managers are challenged with implementing solutions without interrupting critical business processes.
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network infrastructure, traffic management, bandwidth management, bandwidth, network management, neterion
    
Neterion
Published By: NFP Advisor Services     Published Date: Feb 27, 2015
Clients, especially those with a high net worth, are increasingly demanding guidance for all of their financial needs from a single source. A multidiscipline practice enables you to provide them with complete wealth management solutions, resulting in higher rates of client satisfaction, retention and referral. Learn how to exploit social media opportunities, build a strategy that's right for you, design online profiles that match your goals and much more.
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business models, growth performance, advisor services, multidiscipline practices, business owners, complex mdp, iinvestments, insurance, financial needs
    
NFP Advisor Services
Published By: OpenText     Published Date: Jun 06, 2012
In this paper, we look at the threats to a company's brand, which are especially acute in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
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marketing, branding, opentext, social media, emerging marketing
    
OpenText
Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your video’s effectiveness in social streams.
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branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media, branding
    
Oracle
Published By: Quark Software     Published Date: Mar 19, 2015
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing, publishing automation, automated authoring, dynamic publishing, enterprise publishing, digital publishing software, digital publishing solutions, tablet publishing, mobile publishing, html5 publishing, xml publishing to apps, ipad publishing, digital publishing platform
    
Quark Software
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
Backup and recovery needs a radical rethink. When today’s incumbent solutions were designed over a decade ago, IT environments were exploding, heterogeneity was increasing, and backup was the protection of last resort. The goal was to provide a low cost insurance policy for data, and to support this increasingly complex multi-tier, heterogeneous environment. The answer was to patch together backup and recovery solutions under a common vendor management framework and to minimize costs by moving data across the infrastructure or media.
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data, backup, recovery, virtualization, solutions, cloud, architectures
    
Rubrik EMEA
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: TechInsights     Published Date: Sep 01, 2009
Join us at ESC Boston, September 21-24 at the Hynes Convention Center, in Boston, MA. Expo registration is FREE, and advanced registration pricing is still available for conference packages.
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embedded systems, conference, boston, esc boston, build your own embedded system, atom, windows embedded, classes, tutorials, wired, wireless, programmable logic, system integration, debugging, verification, dsp, multimedia programming, design team management, security, multi-core
    
TechInsights
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik
Published By: TeraCloud     Published Date: Dec 11, 2007
Storage spawns where it is needed. This leaves IT to manage many islands of storage devices scattered across the enterprise. Compliance requirements, multimedia-rich applications, unstructured content and a proliferation of databases are pushing IT departments to increase the size and complexity of their storage networks. All of this is occurring at a time when the need for centralized storage management has never been greater.
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storage, storage management, infrastructure, compliance, tsa, teracloud, teracloud storage analytics, san, storage area networks
    
TeraCloud
Published By: Teradata     Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online. To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Teradata
Published By: The FeedRoom     Published Date: Mar 31, 2009
Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.
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feedroom, communications, web, video, online video, emerging markets, video enhancement, outbound marketing, rich media, multimedia
    
The FeedRoom
Published By: VMware     Published Date: Sep 06, 2017
"Today’s IT organizations simply cannot afford to continue to manage the end user environment with an out-of-date PC-centric approach to systems management. The cloud, mobility and multiplatform environments render that approach ineffective. It’s time to take another look at virtual application and desktop virtualization technologies. Download this whitepaper to look at VMware Horizon, the most complete solution for delivering, managing and protecting Windows desktops, applications and online services across devices, locations, media and connections, making it ideal for systems management transformation. "
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VMware
Published By: VMware AirWatch     Published Date: Feb 21, 2017
Today’s IT organizations simply cannot afford to continue to manage the end user environment with an out-of-date PC-centric approach to systems management. The cloud, mobility and multiplatform environments render that approach ineffective. It’s time to take another look at virtual application and desktop virtualization technologies. Download this whitepaper to look at VMware Horizon, the most complete solution for delivering, managing and protecting Windows desktops, applications and online services across devices, locations, media and connections, making it ideal for systems management transformation.
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VMware AirWatch
Published By: Wasabi     Published Date: Oct 20, 2017
The Kim Komando Show, the largest weekend radio show in the United States, with an estimated reach of 6.5 million listeners, uses Wasabi hot storage for costeffective, fast and reliable data protection for its business-critical multimedia content. Wasabi’s cloud storage service extends the broadcaster’s on premises networkattached storage (NAS) investments and eliminates the hassles and inefficiencies of tape-based data backup and recovery solutions.
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wasabi, data protection, multimedia, recovery solutions, disaster recovery
    
Wasabi
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