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predictive

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Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis
    
Aberdeen Group
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
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adobe, marketing, data driven marketing, marketrs, predictive marketing
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
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adobe, data driven marketing, marketing
    
Adobe
Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Video leads mobile data traffic. Read this infographic to find out more facts about video and mobile data traffic.
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video, mobile data traffic, mobile data, mobile video, infographic
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Akamai’s Predictive Content Delivery (PCD) technology was developed to help satisfy the growing demand of mobile video. It is designed to optimize the delivery of data-heavy video traffic terminating on mobile devices and provide mobile customers with a video service that exceeds their expectations in the form of high-quality, always-available video with instant startup. Read on to find out more.
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content, predictive content delivery, pcd, video, traffic, mobile video
    
Akamai
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
Predictive analytics is on the verge of widespread adoption as enterprises become more interested in deploying predictive capabilities. In fact, a recent 2017 TDWI education survey, ranked predictive analytics the top analytics-related topic respondents wanted to learn about. The TDWI Navigator Report- Predictive Analytics provides a comprehensive overview of the state of the predictive analytics market. Download this report to better understand: Opportunities and obstacles of implementing predictive analytics Market forces and trends driving the adoption of predictive analytics Features and market landscapes that define predictive analytics Download this report today to get a better sense on how your organization can take advantage of predictive analytics to drive change in your business.
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Alteryx, Inc.
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Moving Beyond Traditional Decision Support Future-proofing a business has never been more challenging. Customer preferences turn on a dime, and their expectations for service and support continue to rise. At the same time, the data lifeblood that flows through a typical organization is more vast, diverse, and complex than ever before. More companies today are looking to expand beyond traditional means of decision support, and are exploring how AI can help them find and manage the “unknown unknowns” in our fast-paced business environment.
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predictive, analytics, data lake, infrastructure, natural language processing, amazon
    
Amazon Web Services
Published By: Aon Hewitt     Published Date: Aug 02, 2016
As the trend of moving to the Cloud continues to flow from business function to business function, other trends are emerging. As organizations transform to eliminate complex functions, standardize and integrate systems to reduce costs, and minimize nonvalue add activities, they are challenging themselves to get the most from their investment. The shift from transactional to strategic, and from reporting to actionable and predictive analytics, positions companies for growth like never before. Many organizations look to break down silos, not only within their company but also within their industries, to share lessons and leverage efficiencies from others’ learnings. Our recommendation is to start by breaking down any silos that exist between finance, HR, and IT within your organization today—and discover what moving to cloud and truly adopting the SaaS lifestyle can do for your organization.
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aon, finance, cloud, human resources
    
Aon Hewitt
Published By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers are mining their health and benefits data to save costs and provide quality care for employees. Data is driving business decisions, but how do you get from millions of rows of data to a consumable graph to taking action? In this white paper, we’ll delve into data analytics best practices that help self-insured employers find actionable insights in their benefits data. • Which data sources will help you ensure you’re measuring the right thing at the right time • How to ensure data variety and choose key metrics • An example of a successful predictive analysis using benefits data
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Artemis Health
Published By: AWS     Published Date: Aug 20, 2018
A modern data warehouse is designed to support rapid data growth and interactive analytics over a variety of relational, non-relational, and streaming data types leveraging a single, easy-to-use interface. It provides a common architectural platform for leveraging new big data technologies to existing data warehouse methods, thereby enabling organizations to derive deeper business insights. Key elements of a modern data warehouse: • Data ingestion: take advantage of relational, non-relational, and streaming data sources • Federated querying: ability to run a query across heterogeneous sources of data • Data consumption: support numerous types of analysis - ad-hoc exploration, predefined reporting/dashboards, predictive and advanced analytics
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AWS
Published By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO® Spotfire® features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. You’ll learn: • How to generate relevant, actionable insights from any data, anywhere • Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud • How to
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AWS
Published By: Beqom     Published Date: Dec 05, 2018
Download this free e-guide to gain an understanding of predictive analytics concepts, how to align your data sources to unlock the value of the data in your organization, analyze the correlations, and reap the benefits of analytics in optimizing sales performance.
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salesforce compensation management, commission plans sales teams, compensation management, compensation management sales teams, compensation plans sales teams, compensation sales teams, deferred compensation, deferred compensation management, deferred compensation plan, incentive compensation management, incentive compensation software, incentive compensation system, incentive management, sales commission plans, sales compensation plans, sales performance management, sales performance software, salesforce compensation
    
Beqom
Published By: BlackLine     Published Date: Aug 06, 2018
The biotechnology and pharmaceutical industry is among the most heavily regulated industries in the world, challenged by evolving regulations, complex compliance requirements and close regulatory scrutiny. At the same time, companies must address the market pressures of globalization, the use of predictive data analytics and digital technologies, and the industry’s ongoing consolidation. In this challenging environment, confidence in internal controls is crucial.
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BlackLine
Published By: BlackLine     Published Date: Aug 06, 2018
The capacity to be anticipatory (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry. It is crucial to be #FutureReady
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BlackLine
Published By: Bluekai     Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
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dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance
    
Bluekai
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