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Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: McAfee     Published Date: Feb 06, 2013
It’s a critical time for security efforts to move beyond the traditional software operating stack and monitor operations from a new vantage point closer to, and within, the hardware level.
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rootkits, kernel-mode malware, malware signatures, operating system level heuristics, kernel-mode rootkits, user-mode rootkits, koutodoor, tdss, ssdt, hardware assisted security, hardware enhanced security, zero-day malware, zero-day rootkit, kernel layer security
    
McAfee
Published By: McAfee     Published Date: Jan 28, 2014
Modern malware defenses use layers of blacklisting and whitelisting, enhanced with real-time analysis and reputation data, to protect the endpoint computing stack.
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blacklisting, whitelisting, malware, endpoint, mcafee global threat intelligence, epolicy orchestrator, byod
    
McAfee
Published By: McAfee     Published Date: Apr 16, 2014
Big data holds many answers, but only if an organization has the capability to harness the ever growing amounts of security information. In deploying a SIEM solution to analyze this data, organizations can repel advanced threats in real-time as well as spot the stealthy, dormant threat.
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siem, big security data, security information, advanced threats, security intelligence
    
McAfee
Published By: McAfee     Published Date: Aug 14, 2014
The exact number of AETs is unknown, but there may be hundreds of millions. To defend against AETs, your network security should incorporate seven critical features into your next gen firewall. Get this free report today.
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advanced evasion techniques, aets, next gen firewall, ngfw, data normalization, deep packet inspection, full stack inspection, apt, malware, network firewall, ips, hacking
    
McAfee
Published By: McAfee     Published Date: Nov 07, 2014
Segundo o relatório “Agulha em um palheiro de dados” (Needle in a Datastack), as empresas estão vulneráveis a violações de segurança porque não são capazes de analisar ou armazenar adequadamente o Big Data. Esses volumes cada vez maiores de eventos, bem como de dados sobre ativos, ameaças, usuários e outros dados relevantes, criaram um grande desafio para as equipes de segurança em relação ao Big Data. Para solucionar esse desafio, as empresas abandonaram as arquiteturas tradicionais de gerenciamento de dados para adotar sistemas dedicados ao gerenciamento de dados de segurança na era das APTs (ameaças persistentes avançadas).
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siem, big security data, segurança do big data, informações de segurança, ameaças avançadas, ameaças persistentes avançadas, apt, inteligência de segurança, segurança
    
McAfee
Published By: McAfee     Published Date: Jul 10, 2013
Modern malware defenses use layers of blacklisting and whitelisting, enhanced with real-time analysis and reputation data, to protect the endpoint computing stack.
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mcafee, blacklisting, whitelisting, malware, endpoint, mcafee global threat intelligence, epolicy orchestrator, byod
    
McAfee
Published By: McAfee     Published Date: Jan 20, 2015
The exact number of AETs is unknown, but there may be hundreds of millions. To defend against AETs, your network security should incorporate seven critical features into your next gen firewall. Get this free report today.
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advanced evasion techniques, aets, next gen firewall, ngfw, data normalization, deep packet inspection, full stack inspection, apt, malware, network firewall, ips, hacking
    
McAfee
Published By: MineralTree     Published Date: Jan 14, 2015
A Guide to solutions that make AP simpler, safer, and more efficient. Everyday AP is an arduous process. It involves receiving and manually keying data from paper invoices, chasing approvals through e-mail and phone calls, printing paper checks to pay vendors, manually collating checks with printed invoices and purchase orders, tracking down CFOs for signatures, stuffing envelopes, applying postage, and finally, delivering the resulting stack of payments to the local post office.
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mineraltree, finance, business, payments, process, modernize, payment, secure, invoice, solution, application, bank, execution
    
MineralTree
Published By: MobileIron     Published Date: Mar 21, 2017
Modern enterprises are rapidly shifting core business processes away from legacy technologies and standardizing on mobile devices and cloud services. As a result, these organizations are quickly outgrowing basic mobile device management (MDM) capabilities and apps like email and calendar. Building a secure mobile and cloud architecture now requires a comprehensive approach to enterprise mobility management (EMM). It requires a unified platform with defense-grade security, massive scalability, a broad ecosystem of technology partners, enhanced Office 365 security, and integrated desktop and mobile management. And it has to provide all of this without locking customers into a proprietary technology stack.
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MobileIron
Published By: MobileIron     Published Date: Mar 21, 2017
As organizations increasingly use Office 365 and other cloud services on mobile devices, they need a secure mobile and cloud architecture to protect all of these apps and data on the device and in transit. It requires a comprehensive, unified approach to enterprise mobility management (EMM) that includes defense-grade security, massive scalability, a broad ecosystem of technology partners, enhanced Office 365 security, and integrated Windows 10 desktop and mobile management. And it has to provide all of this without locking customers into a proprietary technology stack.
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MobileIron
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
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moreover, google, consumer, business information, social media, news
    
Moreover Technologies
Published By: MuleSoft     Published Date: Jul 13, 2018
"Digital transformation is increasingly becoming a “when, not an if” for most companies. MuleSoft surveyed 650 IT decision makers across the globe. The research shows that three-quarters of companies are currently undertaking digital transformation initiatives, and 80% say if they don’t complete those initiatives, their companies will lose revenue in the next 12 months. How does your company stack up? Download the Connectivity Benchmark Report 2018 to find out: -The top digital trends companies are investing in for 2018 -The biggest challenges holding companies back from achieving their digital transformation goals -The one strategy companies use to develop applications and projects more efficiently"
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
United Kingdom (U.K.) citizens expect fast, connected, and seamless experiences. Government bodies face a growing delta between citizen’s expectations of experience and the reality of how quickly they can deliver now that sophisticated private sector customer experiences are the new standard. Legacy IT stacks, budgetary constraints, and inflexible core systems are only a few of the hurdles government face to overcome the digital transformation imperative. By moving beyond point-to-point integration and embracing reusable microservices, government can increase the speed of delivery without compromising security. Read this whitepaper to learn: Why U.K. government must move beyond point-to-point integration. How API-led connectivity support microservices adoption in government. How government IT teams can use MuleSoft’s Anypoint Platform to better execute against their digital transformation agenda.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 23, 2019
Digital transformation is front and center and this year, it’s all about connecting the customer experience. MuleSoft surveyed 650 IT leaders from global enterprises. The research shows that the vast majority (97%) of companies are currently undertaking or planning to undertake digital transformation initiatives. Nine out of 10 IT leaders believe if they don’t complete those initiatives, their companies will lose revenue. How does your company stack up? Download the 2019 Connectivity benchmark report to find out: The top digital trends of 2019. The evolving role of IT as a business catalyst. Which strategies leading enterprises are adopting to get ahead.
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MuleSoft
Published By: MuleSoft     Published Date: Oct 10, 2019
Many businesses are now considering various options as they migrate to SAP S/4 Hana. Numerous organizations rely on SAP platform solutions, many of which were implemented during the late 1990s and early 2000s. By 2025, SAP will end mainstream maintenance on all instances of ERP installations forcing enterprises to migrate to SAP S/4HANA, or re-implement complex ERP installations, which can come with many challenges. Read this whitepaper, written in collaboration with Capgemini, to learn: How to prove the business value of a migration to SAP S/4HANA. Why an API-led architecture is the best approach for SAP S/4HANA integration with existing systems, providing agility and shielding an organization’s technology stack from future changes to other systems. The main principles of a Center for Enablement (C4E) and how it enables enterprises to implement software design with governance and high delivery speeds.
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MuleSoft
Published By: NEC     Published Date: Aug 12, 2014
Server virtualization is revolutionizing the datacenter by making applications mobile, increasing application uptime, and allowing IT admins to allocate computing resources more efficiently. The technology has been deployed widely enough that the role of the computer server has evolved from directly hosting operating systems and applications to hosting fully virtualized environments. Server that can support more virtualized machines (VMs - complete application stacks) allow their users to gain higher return on their IT investments. Private Cloud can extend the virtualization benefits in ways that broaden the benefits of virtualization to all parts of the organization. In this white paper, you will learn how Corporate IT uses these tools to meet the increasing demand for IT services.
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tier 1, cloud, machines, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor
    
NEC
Published By: NetApp     Published Date: Feb 19, 2015
Gartner predicts that the next generation technology will evolve integrated and converged infrastructure to be in step with applications and service delivery. Convergent designs will focus on performance, capacity, provisioning, service demands, infrastructure optimization and cloud stacks.
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NetApp
Published By: NetApp     Published Date: Dec 05, 2016
If you’ve chosen or are considering OpenStack, you need to read the blueprint for getting its underlying storage right. In this in-depth guide to OpenStack Private Cloud Storage, learn about: - The benefits of cloud computing, inside your firewall - Orchestrating your IT infrastructure - Why OpenStack? - What the right OpenStack block storage looks like and much more.
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NetApp
Published By: NetApp     Published Date: Dec 05, 2016
Ultimate Software is a leading cloud provider of comprehensive human capital management (HCM) solutions in a Software as a Service (SaaS) model to more than 2,800 customers with employees in 150 countries. “Storage has always been Ultimate’s biggest technology challenge" according to Senior Director of Cloud Operations, Steven May. The company’s storage goals revolve around managing growth while combining the economics of leveraging shared resources on demand with the performance and predictability of dedicated infrastructure. Seeking high IOPS performance, fault tolerance, and scalability, along with a high availability solution that supports both VMware and OpenStack, Ultimate's search led them to SolidFire.
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NetApp
Published By: NetApp     Published Date: Sep 19, 2017
Get the OpenStack Private Cloud Storage blueprint. Learn about the benefits of cloud computing, how to orchestrate your IT infrastructure, why you should consider OpenStack, and what the right OpenStack block storage looks like.
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netapp, database performance, flash storage, data management, cost challenges, cloud storage
    
NetApp
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