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Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Genesys     Published Date: Jul 19, 2017
Get Gartner’s Complete Analysis of Each Contact Center Vendor
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
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advertising, marketing, artificial intelligence, automation, technology
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
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attribution, digital advertising, marketing, advertising efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
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profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing, personalization, cms, wcm
    
Sitecore
Published By: Genesys     Published Date: Jun 06, 2017
Interactive Intelligence, a Genesys company, Named a Leader 2 years in a Row
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gartner report, magic quadrant, genesys, contact centers, contact center as a service, cloud contact center solutions, cloud soulutions
    
Genesys
Published By: IBM     Published Date: May 09, 2017
Shifting business requirements for digital content and new technologies are changing the ECM market. This Magic Quadrant analyzes these dynamics, their impact on ECM vendors and their implications for application leaders in charge of content management.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM     Published Date: Apr 20, 2017
Enterprise mobility management suites enable organizations to integrate and manage mobile devices in their IT infrastructures. End-user computing leaders must act amid rapid market changes to reach both short-term and long-term enterprise mobility objectives. UEM is not limited to PCs, tablets and smartphones. Smart devices, broadly grouped as part of the IoT, will increasingly become included in UEM. Devices such as Apple TVs, printers and smartwatches are identifiable examples of IoT devices managed by EMM tools. However, not all IoT objects will fall under the realm of EMM tools. Some devices may be managed directly by manufacturers. Other types of devices will have proprietary management tools. And many devices will not need to be managed at all. However, it is clear that the diversity and number of devices will continue to grow, and IT organizations must be ready.
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auditing, enterprise data protection, mobile device management, mobile application management, mobile identity, policy enforcement, content optimization
    
IBM
Published By: MuleSoft     Published Date: Apr 17, 2017
MuleSoft Positioned as a Leader 4 Years in a Row Read this complimentary copy of the 2017 Gartner Magic Quadrant for iPaaS, and find out why MuleSoft was named a Leader based on completeness of vision and the ability to execute. Read on to learn: Expert perspectives on the iPaaS vendor landscape Critical analysis of key differentiators Latest developments in integration technology Industry benchmarks and trends
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mulesoft, leader, industry benchmarks, gartner magic quadrant
    
MuleSoft
Published By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations, market research, model management
    
IBM
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: MobileIron     Published Date: Apr 05, 2017
MobileIron is a proven leader in mobile and cloud security innovation for the modern enterprise. In addition to being the enterprise choice for secure mobility, we rank in the top five for all categories of the Gartner Critical Capabilities for High-Security Mobility Management. We have also been positioned as a Leader in the Gartner Magic Quadrant for Enterprise Mobility Management Suites for six consecutive years. Our platform is fully mature and built from the ground up to address evolving mobility and cloud requirements. Plus, MobileIron integrates with leading technology providers, so customers aren’t tied to proprietary technologies that don’t meet their needs. We ensure customers can choose the best technologies that fit their environment.
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cloud services, enterprise management, cloud security, mobile security, mobile device security, platforms, email security, cloud data, app security
    
MobileIron
Published By: MobileIron     Published Date: Apr 05, 2017
MobileIron is a proven leader in EMM innovation and mobile security for the modern enterprise. In addition to being the enterprise choice for secure mobility, we rank in the top five for all categories of the Gartner Critical Capabilities for High-Security Mobility Management. We have also been positioned as a Leader in the Gartner Magic Quadrant for Enterprise Mobility Management Suites for six consecutive years. Our platform is fully mature and built from the ground up to address evolving mobility and cloud requirements. Plus, MobileIron integrates with leading technology providers, so customers aren’t tied to proprietary technologies that don’t meet their needs. Our goal is to ensure organizations can choose the best technologies that fit their environment.
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cloud services, enterprise management, cloud security, mobile security, mobile device security, platforms, email security, cloud data, application protection, app security
    
MobileIron
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