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Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
US based automobile had multiple ServiceNow instances across multiple companies along with non-standardization of tools and processes. LTI helped in implementing end to end ServiceNow modules including ITSM, ITOM: Orchestration + Event Management thereby achieving high scalability in integrated processes across globe.
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
i. Brief – US based automobile had no asset management and CMDB discovery which lead to longer procurement lifecycles. LTI implemented end to end ServiceNow and operational support using global delivery model. Also helped in optimising integrations after reviewing license consumptions which then helped in reducing the process implementation to mere 2.5 months ii. Benefits 1. Hybrid process governance helped reduction in TCO by 25% 2. Reduction in number of licenses by 20% using integration with SharePoint
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
US based Media & Entertainment giant had challenges in multiple integration of 3rd party tools. LTI helped in implementing end to end ServiceNow modules and integration of multiple 3rd party tools like Verizon, Sharepoint, Table API etc which thereby provided higher adoption of portal with enhanced user experience.
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
Nordics based financial company had challenges in migrating the old legacy network design to Cisco ACI for a new Datacentre. Also it did not had service overview and CMDB to support 150 business services transition. LTI leveraged and implemented several ServiceNow modules, customised 100 odd patterns for 150 business services and executed extensive integration of 25 legacy systems. These transactions and implementation helped in easy cost computation for new business expansions ii. Benefits 1. 25% reduction in DC migration time by creating business service oriented move groups 2. Accurate costing of each business service for replication in new regions/geographies
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC
Published By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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Mintigo
Published By: Outreach.io     Published Date: Apr 09, 2018
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
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Outreach.io
Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Agility, customer experience and headless commerce are key features in the next wave of digital commerce platforms, as application leaders guiding B2C, B2B and B2B2C organizations try to keep pace with the digital economy. Read this report to learn: - Key findings and recommendations for digital commerce and application technology leaders - Critical capalities for a modern digital commerce platform - Evaluation and rating of 21 digital commerce vendors"
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Oracle Commerce Cloud
Published By: Brainshark     Published Date: Aug 02, 2017
It’s clear that sales enablement is widely recognized as a critical B2B function, with the number of dedicated sales enablement roles more than doubling over the past three years. But such an important job can become overwhelming without the right solution in place. You know technology is the key to ensuring maximum effectiveness. But how do you convince the decision maker and other key stakeholders to get on board with the investment? In this exclusive brief, you’ll learn 6 tips to help prepare and present your business case for sales enablement technology
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b2b, sales technology, decision makers, sales
    
Brainshark
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: IBM     Published Date: Jun 07, 2017
One of the biggest challenges for IT today, is that it is being asked to enable digital transformation and innovation within enterprises but is held back with aging, legacy infrastructure that does not scale and lacks the capabilities the business requires. Watch this video to hear IDC analyst Chandana Gopal’s viewpoint on why organizations need to create a modern B2B integration technology environment.
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b2b, idc, b2b integration, digital transformation
    
IBM
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: IBM     Published Date: Sep 14, 2016
Watch this video to hear IDC analyst Chandana Gopal’s viewpoint on why organizations need to create a modern B2B integration technology environment.
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modernization, ibm, b2b, infrastructure, scale
    
IBM
Published By: IBM     Published Date: Aug 29, 2016
Four use cases dominate today's use of managed file transfer technology. Infrastructure directors should consider these and use a systematic approach to vendor selection to ensure they choose the right MFT solution for their organization.
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ibm, b2b, commerce, b2bi, business to business integration, integration, architecture, mft technology, infrastructure
    
IBM
Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi, sales analytics, sales tool integration, sales investments, sales tools, sales technology, sales acceleration, sales email templates, email analytics, sales intelligence, quality connects, engagement analytics
    
LiveHive
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology
    
AdAgility
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn how the head of eCommerce and CIO of Carolina Biological partnered together to successfully make the switch to digital eBusiness, increase customer loyalty, and reduce costs and time to market.
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oracle, webinar, digital ebusiness, customer loyalty, b2b ecommerce, internet retailer
    
Oracle
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation
    
Meltwater
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