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Published By: Oracle     Published Date: Nov 27, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
Tags : 
crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Tags : 
grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : 
grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
    
Oracle
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
Tags : 
crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability
    
Oracle
Published By: Amazon     Published Date: Nov 07, 2013
Until recently, it has been far cheaper and easier to produce and store data than to process it. Companies have the option to buy large, multi-million dollar hardware devices to process their big data, but with budgets under pressure and no clear way to calculate returns on investment, the business case is difficult to make… And when analysts explain to the CTO that they only need the hardware for six months, for one day a week, or for one hour a day, the investment becomes impossible to justify. In this whitepaper, you’ll learn how by eliminating the traditionally high ‘cost of entry’ for big data analysis, Amazon Web Services is enabling customers to convert more raw data into more valuable business insight.
Tags : 
amazon web services, aws, aws cloud, cloud services, cloud computing, big data, data management, data analysis, insights, customer sentiment, big data analysis
    
Amazon
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: SumTotal Systems     Published Date: Oct 10, 2013
What you see isn’t always what you get with HR, talent, and learning software. Did you know that, even with the rigour frequently put into selection, two-thirds of HR software projects fail to produce at least half of the expected benefits? Or how about that a recent research project from Clarkson University determined that there was no link between HR software and HR’s ability to be more strategic? Even though HR technology is often sold as “best practices in a box,” looks can be deceiving. To avoid being duped by pretty demos of software with no substance and find a partner that can meet the hidden complexities that exist in your unique processes, you need to ask the right questions.
Tags : 
sumtotal, sumtotal systems, hr technology, hr buyers, hr technology buyers, human resources, hr software, strategy, decision making process
    
SumTotal Systems
Published By: ClearSlide, Inc     Published Date: Oct 01, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download this paper to learn more.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process
    
ClearSlide, Inc
Published By: Sophos     Published Date: Jul 15, 2013
This MDM buyers guide will walk you through the process of selecting the right mobile device management solution that fits your company’s BYOD objectives. It explains how an effective MDM system can support an organization's workforce mobility strategy, ensure compliance, and provide central management of devices and apps while supporting easy administration.
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sophos, byod, buyers guide, mobile device management, mobile device, android, windows 8, mobile, security, data protection
    
Sophos
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
Tags : 
social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite
Published By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
Tags : 
top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
    
Business Software
Published By: McAfee     Published Date: Jan 23, 2013
Vulnerability assessment vendors compete on management features, configuration assessment, price and more, with other security products. Buyers must consider how VA will fit into their vulnerability management process when evaluating VA products,
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vulnerability management, network scanning, strong positive, mcafee vulnerability manager, mvm, mcafee epolicy orchestrator, epo, nitro siem, mcafee security innovation alliance
    
McAfee
Published By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
Tags : 
oracle, marketing, customer relations, customer satisfaction, e-commerce
    
Oracle
Published By: Esker     Published Date: Apr 12, 2012
This buyer's guide provides you with the key topics and the most important questions to ask an AP solution provider so that you can select the most appropriate AP solution to meet both your business and process needs.
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order to cash, procure to pay, fax software, fax service, fax server, document automation, accounts payable, accounts receivable, ocr software, workflow
    
Esker
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : 
lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : 
digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : 
digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
Tags : 
adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: Jigsaw     Published Date: Aug 04, 2010
With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.
Tags : 
jigsaw, buying process, worksheet, customer service, crm, optimize, leads, nurture, sales leads, lead gen, sales process, marketing
    
Jigsaw
Published By: SRC,LLC     Published Date: Jun 01, 2009
Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.
Tags : 
src, enterprise, streamline, analytics, economy, analytic imperative, business intelligence, seamless, data warehouse, interoperability, analytic environment, data assets, report generation, output options, total cost of ownership, tco, roi, return on investment, olap
    
SRC,LLC
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