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Published By: MS&L     Published Date: Apr 28, 2010
Is your brand heading to extinction or distinction? Learn how changing consumer values and economic business drivers impact your brand's DNA in 2010. Get valuable insights on how to build powerful brands that will thrive and survive in the new consumer economy based on data from the Global Values Study and the PRWeek Social Media Survey.
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ms & l, csr, branding, brand management, activism, navigation, elasticity, brand
    
MS&L
Published By: Proofpoint     Published Date: Apr 22, 2010
This report summarizes the findings of Proofpoint's sixth-annual email security and data loss prevention study, including surprising statistics about how large companies manage the risks associated with outbound email, blog postings, media sharing sites, social networking sites, mobile Internet-connected devices and other electronic communications streams.
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proofpoint, outbound email, data loss prevention, email security, social networking, electronic messaging, mobile email
    
Proofpoint
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Jive     Published Date: Apr 20, 2010
Learn how VMware used Jive's Social Business Software to earn additional revenue and reduce event management costs. Download this free white paper from Jive Software now!
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jive software, social platform, social media, vmware, virtualization, vmware, customer satisfaction
    
Jive
Published By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how Social Business Software can help build your online community.
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engagement, jive software, social platform, social media, lead management, lead nurturing, social networking, business software
    
Jive
Published By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how NetApp built a wildly successful social community for their customers using Social Business Software.
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jive software, netapp, connected brand, social community, social business software, storage, data management, global branding
    
Jive
Published By: RackSpace Hosting     Published Date: Apr 16, 2010
This article serves to identify various areas of risk that are commonly associated with an Ecommerce environment.
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rackspace hosting, e-commerce environment, risk mitigation, security
    
RackSpace Hosting
Published By: Medical Group Management Association (MGMA)     Published Date: Apr 14, 2010
Learn about the flourishing medical group practice market and find out how to best position your product or service in front of this affluent consumer base. Listen to an informative 15-minute podcast and understand what Medical Group Practice Management Association (MGMA) members are looking for in the ideal vendor relationship. Hear what six MGMA members had to say about what they value - and what they avoid - when doing business with new companies.
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mgma, medical, group practice, branding, health, vendor relationships, marketing
    
Medical Group Management Association (MGMA)
Published By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
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rex direct, lead gen, demand gen, co registration, direct email, lead generation, opt in, opt out
    
Rex Direct Net Inc.
Published By: BlackBerry     Published Date: Apr 13, 2010
In recent years, law firms have enjoyed remarkable financial returns due to a strong global economy, free flowing capital and a high level of demand for legal services. Law firm revenues and profits continued to be strong, even during the dotcom bust, the post 9/11 slowdown and the increasing cost of associate recruitment and retention. This success could be partly explained by the growth imperative in law firms: they must continue to grow, either by acquisition, or by recruiting laterals or associates, because law firm economics correlates size with profits. And many firms grew rapidly in the past several years.
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blackberry, law, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software
    
BlackBerry
Published By: Genius Inc     Published Date: Apr 07, 2010
It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
    
Genius Inc
Published By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
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white horse, b2b, redesign, rfps, b3b, scope, purpose, template
    
White Horse
Published By: IFS, Inc.     Published Date: Apr 01, 2010
Understanding how to take responsibility for proper implementation and truly taking ownership of an enterprise application as a crucial business asset will go a long way to getting the full value out of your information technology investment.
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ifs, enterprise applications, erp implementation, enterprise resources planning, carsound, roi
    
IFS, Inc.
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo
    
Cantaloupe
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam
    
Unica
Published By: Zebra Technologies     Published Date: Mar 25, 2010
Mobile printing provides a series of quality improvements and timesaving benefits that are often overlooked in route automation, but can have a significant impact on the bottom line. This white paper will: • Describe uses for mobile printing in route accounting applications; •Provide return on investment calculation tools to measure the financial impact mobile printing can have; • Demonstrate how mobile printing processes can improve billing, distribution, and customer service operations; • Detail how on-demand thermal printing can reduce forms expenses; • Provide an overview of mobile printer and wireless communications options for route accounting systems. Read on to see how your route delivery and sales staff can make more stops and fewer errors each day by using mobile printing to support their work.
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zebra technologies, dsd, manufacturing, mobile printing, wireless printing
    
Zebra Technologies
Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
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social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
    
Manifesto
Published By: BlackBerry     Published Date: Mar 23, 2010
Mobility is the future of business; more business is conducted in real time and between geographically dispersed situations than ever before. Also, mobility ties closely into important collaboration trends including the increasing use of social networking tools such as Facebook, LinkedIn and Twitter. The smartphone- a symbol of an increasingly mobile and interconnected population-is a familiar piece of technology for most employees.
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blackberry, mobile applications, cio, pim, voip, smartphones, it communication, microsoft exchange
    
BlackBerry
Published By: Webroot UK     Published Date: Mar 22, 2010
The web today is a prime vector for attack. Interrupting information flows, which are increasingly transmitted over the internet, has become the prime focus for today's financially motivated hackers.
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webroot, web security protection, hackers, web threats, cloud computing, malware
    
Webroot UK
Published By: HP Virtualization     Published Date: Mar 22, 2010
This IDC White Paper presents a detailed analysis of the value proposition associated with moving across different virtualization adoption maturity levels. The following figures and tables compare business value accruing from the move from an unvirtualized environment to a virtualized environment or from a basic virtualization scenario to an advanced virtualization scenario.
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virtualization, integrated solutions
    
HP Virtualization
Published By: HP Virtualization     Published Date: Mar 22, 2010
Simplify operations and maximize efficiency with the HP StorageWorks SVSP. This white paper describes the powerful combination of HP StorageWorks SVSP storage virtualization solution with server virtualization products to produce a more dynamic IT infrastructure that improves efficiencies and simplifies operations. The rapid proliferation of server virtualization technologies (especially VMware) is due to the value of easily consolidating many servers and applications, into a single physical device, allowing many instances to run on a common hardware platform. In this manner, it is possible to take tens-or even hundreds-of underutilized physical servers and consolidate them into a few easy-to-manage servers while maintaining the logical separation between each application.
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it economics, storage, server virtualization
    
HP Virtualization
Published By: MoreVisibility     Published Date: Mar 17, 2010
By now you'd be hard pressed to find a business that doesn't have some presence within social media channels - but there's a marked difference between having a Facebook Page and actively engaging in effective Social Media Marketing (SMM).
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more visibility, smm, social media marketing, facebook, social networking, tweeting
    
MoreVisibility
Published By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc
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