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Published By: The Economist Group     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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The Economist Group
Published By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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Adobe
Published By: Citibank     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Citibank
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
When you’re spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know there’s work to do. Your business needs marketing automation.
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology.
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Amazon Web Services APAC
Published By: Ricoh     Published Date: Sep 18, 2019
Depending on the region, only 7% to 18% of organizations currently possess the digital dexterity to succeed with software and services requiring digitally enlightened workers - Gartner Leaders can transform their organization, while reducing their risks and boosting their chances of success. Understand 3 Technologies that Improve Productivity, Communication and Collaboration. • Stay ahead of your competitors • Reduce operating costs • Leverage your print hardware investment to do more GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 18, 2019
Depending on the region, only 7% to 18% of organizations currently possess the digital dexterity to succeed with software and services requiring digitally enlightened workers - Gartner Leaders can transform their organization, while reducing their risks and boosting their chances of success. Understand 3 Technologies that Improve Productivity, Communication and Collaboration. • Stay ahead of your competitors • Reduce operating costs • Leverage your print hardware investment to do more GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success. • Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
Tags : 
    
Ricoh
Published By: Ricoh     Published Date: Sep 17, 2019
Depending on the region, only 7% to 18% of organizations currently possess the digital dexterity to succeed with software and services requiring digitally enlightened workers - Gartner Leaders can transform their organization, while reducing their risks and boosting their chances of success. Understand 3 Technologies that Improve Productivity, Communication and Collaboration. • Stay ahead of your competitors • Reduce operating costs • Leverage your print hardware investment to do more GET THE GUIDE NOW
Tags : 
    
Ricoh
Published By: Ricoh     Published Date: Sep 16, 2019
Discover how other Canadian IT leaders are changing the way their organizations connect, communicate, and collaborate while reducing their risks and boosting their chances of success.• Stay ahead of your competitors • Reduce operating costs and drive revenue • Get your team on board with digital transformation • Reduce the need for shadow IT GET THE GUIDE NOW
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Ricoh
Published By: Lenovo UK     Published Date: Sep 10, 2019
Do you know where you’re most at risk? In the race to get ahead of competitors and digitally transform the business, new threats emerge. With ThinkShield by Lenovo you have one truly customisable, comprehensive solution that protects your business end-to-end. When it takes 23 days on average to recover from a ransomware attack1, find out why I.T. security is the most important thing, period. Download our solutions guide > 1 IBM: 2017 Global CODB Report Final (
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Do you know where you’re most at risk? In the race to get ahead of competitors and digitally transform the business, new threats emerge. With ThinkShield by Lenovo you have one truly customisable, comprehensive solution that protects your business end-to-end. As the average cost of a data breach is over $4 million, discover how investing in security impacts business growth. Download infographic >
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Do you know where you’re most at risk? In the race to get ahead of competitors and digitally transform the business, new threats emerge. With ThinkShield by Lenovo you have one truly customisable, comprehensive solution that protects your business end-to-end. With 48% of breaches caused by human error2, find out how you can protect your business against employee mistakes. Download our infoguide > 2 Kaspersky: “Small Business IT Security Practical Guide.” https://go.kaspersky.com/rs/802-IJN-240/images/Small_Business_Practical_Guide.pdf?aliId=466030355 p[Note: s is missing from Kaspersky on source information on infoguide]
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Lenovo UK
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology
Tags : 
    
Amazon Web Services EMEA
Published By: Nutanix     Published Date: Aug 22, 2019
Today, companies of all sizes face growing threats from shifting consumer habits, global competitors, and well-funded startups. Digital transformation, cloud computing, and the dynamic nature of global business have changed business expectations, making IT an essential driver of revenue and an ever more critical part of your business. Your IT team is looking for ways to accelerate the adoption of digital technologies to increase customer engagement, streamline business processes, and gain a sustainable competitive advantage.
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Nutanix
Published By: ConnectWise     Published Date: Aug 22, 2019
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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ConnectWise
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