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Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: Exchange confidential client files and emails with superior encryption and security. Offer a more professional solution compared to password protected PDFs. Improve your customer service with cutting-edge technology at an affordable price.
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streamline sharing, data security, customer service, data encryption
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: Exchange confidential client files and emails with superior encryption and security. Offer a more professional solution compared to password-protected PDFs. Improve your customer service with cutting-edge technology at an affordable price.
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data security, data encryption, file sharing, mobility, customer service
    
Citrix ShareFile
Published By: Epicor     Published Date: Jun 26, 2017
Replacing your point of sale (POS) software can be daunting, yet most Sporting Goods retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software, retail pos software, mobility software, mobile pos, inventory management, customer engagement software, customer loyalty software, mistakes when selecting a new software, mobility, mobile technology, pos technology
    
Epicor
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
Tangent International is a specialist recruitment company for the technology industry. It has more than 70 employees who work with some of the most forward thinking companies in the world. A global recruiter with international needs Tangent International operates in 175 countries with candidates and clients across more than 220 locations. As a recruiter looking to source and place the best talent from all over the world, the business needed a service provider that would allow it to easily communicate with its global customer base. These customers include some of the biggest technology brands in the world who all have high expectations, so it’s vital that the technology Tangent International uses lives up to these standards.
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global recruiting, international needs, cloud based systems, unified global workplace, 8x8 products, virtual office pro, cost saving, crm integrations, hd video quality
    
8x8 Inc.
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
In today’s highly competitive business environment, top companies will be the ones that have developed innovative ways to create stellar communications experiences that keep the end users engaged—employees and customers alike. Video and Web conferencing have become well-established tools to drive rich internal as well as external communications. However, to make an impact, these collaboration tools must be reliable and intuitive to use. Continuous communication offers hassle-free integrated user experiences that fit today’s mobile work styles. Technology advancements and changing perceptions are opening up innovative opportunities, which offer businesses new avenues to create a competitive edge. Smart companies must catch on or get left behind.
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market shaping trends, consumerization, user-driven it, web conferencing, solution spotlight, 8x8 virtual office meetings, use cases, customer examples
    
8x8 Inc.
Published By: SAS     Published Date: Jun 05, 2017
"The connected customer is an individual who is intimately connected to the data, outcomes, decisions and staff associated with any relationship to an organization.  To create personalized experiences, companies across all industries must pursue a more connected relationship with their customers through technology and processes focused on delivering relevant personalized experiences whenever possible. In this report, Blue Hill explores the key traits associated with supporting the connected customer through the internet of things, and provides guidance on why the internet of things will be essential across the general business landscape. "
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SAS
Published By: Landis + Gyr     Published Date: May 30, 2017
Learn how five asset management strategies have evolved to unlock real-time data. Today, many utilities are developing transformative, data-driven asset management strategies that build on their advanced metering infrastructure (AMI) investments. The results? Improved reliability, customer satisfaction, efficiency, and long-term planning. In this white paper, we examine the relationship between asset management and technology: • How technology advances have driven the evolution of asset management • 5 asset management strategies built on real-time data • How you can prepare for a distribution-centric world
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asset management, analytics, data, ami, landis
    
Landis + Gyr
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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marketing, ibm, digital experience, collaboration, customer experience
    
IBM
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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Adobe
Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax
Published By: Datastax     Published Date: May 15, 2017
The customer is no longer king – she’s ruler, dictator, and autocrat. What’s clear is that the old paradigm of “customer service” is out and the new paradigm of customer experience is in. But companies are being too slow to capitalize on technology to improve customer experience. Read this new commissioned thought leadership paper conducted by Forrester Consulting on behalf of DataStax to learn why real-time data should be driving your customer experience decisions, why customer obsession is an imperative for success, why most companies are still missing the mark with CX, and six key recommendations to get your CX engine running.
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datastax, customer experience, digital, buying initiatives
    
Datastax
Published By: IBM     Published Date: May 12, 2017
In today’s world, the data is flowing from all directions: social media, phones, weather, location and sensor equipped devices, and more. Competing in this digital age requires the ability to analyze all of this data, and use it to drive decisions that mitigate risk, increase customer satisfaction and grow revenue. Using a combination of proprietary software and open source technology can give your data scientists and statisticians the analytical power they need to find and act on insights quickly. IBM® SPSS® Statistics provides all of the data analysis tools you need, and integrates with thousands of R extensions for maximum power and flexibility. In this next Data Science Central Webinar event, we will show how SPSS Statistics can help you keep up with the influx of new data and make faster, better business decisions without coding.
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ibm, spss, data analysis, statistics, risk mitigation
    
IBM
Published By: Oracle Hospitality - S&E     Published Date: May 09, 2017
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
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Oracle Hospitality - S&E
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Dynatrace     Published Date: Apr 26, 2017
Digital business accounts for nearly a quarter of the world’s economy today, but many organizations still lack a complete view of the digital customer experience they’re delivering. That lack of clarity impedes business success. In this executive brief, MIT Technology Review describes how DPM can help bridge that gap.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
Dynatrace
Published By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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SAS
Published By: Adobe     Published Date: Apr 17, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: How a unified platform lets you easily manage and refine customer experiences Three steps to deliver great digital experiences on all devices The roles of personalization, analytics, and asset management
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customer experience, modern solutions, modern digital foundation, streamlined technology, user friendly interface, personalization, asset management
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
    
Adobe
Published By: Citrix ShareFile     Published Date: Apr 14, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: • Exchange confidential client files and emails with superior encryption and security. • Offer a more professional solution compared to password-protected PDFs. • Improve your customer service with cutting-edge technology at an affordable price.
Tags : 
client engagement, data security, confidential data, data protection, email security, customer service
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 14, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: • Exchange confidential client files and emails with superior encryption and security. • Offer a more professional solution compared to password-protected PDFs. • Improve your customer service with cutting-edge technology at an affordable price.
Tags : 
data management, data system, business development, software integration, resource planning, enterprise management, data collection, accounting protection
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 11, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: • Exchange confidential client files and emails with superior encryption and security. • Offer a more professional solution compared to password-protected PDFs. • Improve your customer service with cutting-edge technology at an affordable price.
Tags : 
citrix, quickbooks, file sharing, file security, pdf protection, customer service
    
Citrix ShareFile
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