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Published By: HERE Technologies     Published Date: Oct 01, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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Oracle
Published By: Intel     Published Date: Sep 30, 2019
Mountains of data promise valuable insights and innovation for businesses that rethink and redesign their system architectures. But companies that don’t re-architect might find themselves scrambling just to keep from being buried in the avalanche of data. The problem is not just in storing raw data, though. For businesses to stay competitive, they need to quickly and cost-effectively access and process all that data for business insights, research, artificial intelligence (AI), and other uses. Both memory and storage are required to enable this level of processing, and companies struggle to balance high costs against limited capacities and performance constraints. The challenge is even more daunting because different types of memory and storage are required for different workloads. Furthermore, multiple technologies might be used together to achieve the optimal tradeoff in cost versus performance. Intel is addressing these challenges with new memory and storage technologies that emp
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Intel
Published By: Workday     Published Date: Sep 30, 2019
Whether informing talent strategy or building more effective teams, data-driven insights about your workforce can set you up for success. This eBook from Human Capital Institute explores how people analytics can empower your entire organization. Read now.
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workday inc (wday), career development, employee engagement, human capital management, human resource management
    
Workday
Published By: PatSnap     Published Date: Sep 27, 2019
IP professionals require the utmost precision, flexibility, and speed in their workflows. However numerous challenges around disparate sources and tools can delay the IP process. This eBook lays out IP best practices online that will streamline various workflows to drive accurate and effective results, effortlessly. These are: 1. Performing more efficient patent searches 2. Unlocking value from patent portfolios 3. Structuring effective patent landscapes 4. Building more revealing reports 5. Mitigating bottlenecks via collaboration
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research and development, intellectual property, innovation
    
PatSnap
Published By: Intel     Published Date: Sep 27, 2019
The stakes are high in today's data centers. Organisations have access to massive quantities of data promising valuable insights and new opportunities for business. But data center architects need to rethink and redesign their system architectures to ingest, store and process all that information. Similarly, application owners need to assess how they can process data more effectively. Those who don't re-architect might find themselves scrambling just to keep from being drowned in a data deluge.
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Intel
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
IBM Services helps its customers effectively plan, manage and migrate their applications to a hybrid multicloud environment. IBM Services commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by using IBM Services for migrating and modernizing their applications to a multicloud environment. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of leveraging IBM Services for Application Migration and Modernization services for their organization. Register to learn more.
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Group M_IBM Q4'19
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
Today’s buildings and workplaces are major generators and receivers of data. By capturing and analyzing this data, organizations can gain improved understanding of their operational effectiveness, accelerated ability to react to change and increased returns from real estate-related decisions. This IBM buyer's guide outlines the features and capabilities of an effective IWMS, addressing the following key areas: Real estate management, Capital project management, Facilities management, Facilities maintenance and operations, Environmental and energy management, Cross-functional capabilities, Management system architecture. Create smarter buildings by integrating workplace data with analytics and automation with IBM TRIRIGA. Download the whitepaper.
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Group M_IBM Q4'19
Published By: pepperjam     Published Date: Sep 25, 2019
Did you know that the right influencer can produce content that's 11x more effective than banner ads? Driving awareness, engagement and delivering customer conversions, influencers are more important than ever. Download Pepperjam’s Guide to Influencer Marketing to learn more about: What makes influencer marketing so effective How to find the right influencers Handling challenges with influencer marketing Getting started with influencers Plus more!
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pepperjam
Published By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: NetSpi     Published Date: Sep 20, 2019
All organizations should aspire to have the people, processes, and tools necessary to effectively execute an on-going penetration testing program. Failure to do so may result in poor tool selections, testing mistakes, and faulty interpretation of results that often lead to a false sense of security putting the enterprise at risk. IT security and audit staff, along with their managers and directors, should read this paper to clarify and misunderstandings about penetrating testing - from the true purposes and goals, to important process considerations, to tools and tester selection issues, and finally to safe and effective ethical hacking approaches.
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NetSpi
Published By: Intel     Published Date: Sep 20, 2019
AI is fundamentally reshaping business as we know it. It drives innovation, efficiency, productivity, new operational models, and entirely new revenue opportunities. It is no wonder, then, that enterprises of all sizes are keen to adopt this transformative technology. When embarking on the AI journey, however, it is critical to understand that data is the heart of any effective AI algorithm. So, for any enterprise looking to harness the promise of AI, the first question to ask is quite simply, “is my data ready?” This technology brief simplifies the path to AI by offering actionable steps to data readiness.
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Intel
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Security analysts have a tougher job than ever. New vulnerabilities and security attacks used to be a monthly occurrence, but now they make the headlines almost every day. It’s become much more difficult to effectively monitor and protect all the data passing through your systems. Automated attacks from bad bots that mimic human behavior have raised the stakes, allowing criminals to have machines do the work for them. Not only that, these bots leave an overwhelming number of alert bells, false positives, and inherent stress in their wake for security practitioners to sift through. Today, you really need a significant edge when combating automated threats launched from all parts of the world. Where to start? With spending less time investigating all that noise in your logs."
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F5 Networks Singapore Pte Ltd
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: consider the local culture and the people, prioritize basic needs and requests, work at overcoming silos and encourage collaboration across departments, and consider each “smart” initiative as an integral part of an overall city system. A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovation, and su
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Amazon Web Services APAC
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
Government agencies often look to promote new technology for cost-savings and efficiency, but it does not stop there. The second and third-tier effects of technology can be long lasting for citizens, businesses, and economies. When public institutions adopt the cloud, they experience an internal transformation. Inside an organization, cloud usage drives greater accessibility of data and information sharing, increases worker productivity, and improves resource allocation. The external benefit of the cloud is recognized through a government’s ability to put reclaimed time and resources toward serving citizens. This includes provisioning public services, such as occupational-skills training, quicker and more effective service delivery, a pathway to a more productive workforce, and ultimately, a boost to local development. This whitepaper examines the enterprise-level benefits of the cloud, as well as the residual impact on economic development. The U.S. Economic Development Administration
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Amazon Web Services APAC
Published By: Outreach.io     Published Date: Sep 17, 2019
The Navy SEALs — a highly skilled, extremely cohesive unit that can be deployed at a moment's notice to take on the toughest missions. The same tactics and training that make the SEALs so formidable and effective can be applied to your Sales Development team. In this guide, we will teach you how to take your best Sales Development Representatives (SDRs) and turn them into a highly actionable team of world-class prospectors, ready to do battle with the toughest of territories in the most efficient way possible. You'll learn: How to identify your standout SDRs and recruit them for special missions The best ways to measure, adjust and iterate your tactics with every evolution so you can book more qualified meetings and win more deals How to deploy your new SDR SEAL team to not only boost revenue, but to rescue struggling Account Executives
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Outreach.io
Published By: Outreach.io     Published Date: Sep 17, 2019
LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand. To help you begin building your brand, establish your voice, and drive business and opportunity for yourself and your team, this guide will answer the following questions about effectively using LinkedIn: Does building my brand help me close deals? How can the platform move the needle for my pipeline? What is proper etiquette when communicating with peers? How do I enable my sales team to incorporate LinkedIn into the outbound efforts? Download today to establish your presence on LinkedIn!
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Outreach.io
Published By: Pure Storage     Published Date: Sep 13, 2019
"By asking the right questions as you design your hybrid cloud, you maximize your chances for success. What do you want to achieve? Identifying your goals will help you zero in on the biggest pain points and attack those first. Description Learn how to increase the effectiveness of your hybrid cloud with a focus on data strategies for running hybrid applications. Use this guide to: Discover key Differences between enterprise IT environments and the public cloud. Learn if you can support enterprise applications in the public cloud. See if you can support cloud-native applications on-premises. Understand if you can protect data cross your hybrid cloud."
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Pure Storage
Published By: Pure Storage     Published Date: Sep 13, 2019
"By asking the right questions as you design your hybrid cloud, you maximize your chances for success. What do you want to achieve? Identifying your goals will help you zero in on the biggest pain points and attack those first. Description Learn how to increase the effectiveness of your hybrid cloud with a focus on data strategies for running hybrid applications. Use this guide to: Discover key Differences between enterprise IT environments and the public cloud. Learn if you can support enterprise applications in the public cloud. See if you can support cloud-native applications on-premises. Understand if you can protect data cross your hybrid cloud."
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Pure Storage
Published By: Anaplan     Published Date: Sep 11, 2019
A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables. In this SiriusDecisions paper, you’ll learn: The three crucial stages of the annual sales planning process How to ensure that all relevant stakeholders participate in the sales planning process How sales ops can help sales leaders set realistic goals for the year
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Anaplan
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