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Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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Oracle
Published By: Adobe     Published Date: Jun 26, 2019
Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
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Adobe
Published By: Salesfusion     Published Date: Sep 20, 2018
Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success. Our marketing automation platform is purpose-built for mid-sized companies. It is designed to include all of the features you need in a single platform that is both broad and deep in capability. We obsessed about the platform design to ensure it is easy to use with drag and drop interfaces for email, landing page, and form builders, and Salesfusion is the only marketing automation platform to include a comprehensive Business Intelligence module.
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Salesfusion
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Esker     Published Date: Feb 03, 2017
Order processing is most efficient when manual touch points are minimized. But when orders come in by fax or email, what’s the best way to handle them? Read our eBook, Addressing Manual Order Management, to learn how 100% electronic order processing can be achieved via one universal automation platform. Download this eBook to discover how to: Make every order electronic Allow customers to send fax/emails Increase speed, visibility & accuracy Eliminate manual data entry Manage growth without adding staff
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best practices, business optimization, business management, productivity, business intelligence, business process automation, business process management
    
Esker
Published By: Esker     Published Date: Feb 03, 2017
The overall success and competitiveness of a company can be directly tied to the efficiency of its order management process. If you’re fed up with the low visibility, high costs, and inefficiency of fax, email and EDI order processing, here are 9 reasons why order processing automation in an SAP environment is a brilliant business move for your company. Learn more about Order Processing Automation — download the guidebook today!
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best practices, business optimization, business management, productivity, business intelligence, business process automation
    
Esker
Published By: Esker     Published Date: Feb 03, 2017
Tired of high costs, low visibility and other headaches associated with processing fax and email orders? Let us be your guide to better order management! Read the Guidebook, “9 Reasons Automating Fax, Email & EDI Orders Is a Brilliant Business Move,” to learn specific ways your company can save time and money with electronic order processing while keeping customers happy. Learn more about Order Processing Automation — download the guidebook today!
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best practices, business optimization, business management, productivity
    
Esker
Published By: Esker     Published Date: Jun 29, 2016
Tired of high costs, low visibility and other headaches associated with processing fax and email orders? Let us be your guide to better order management! Read the Guidebook, “9 Reasons Automating Fax, Email & EDI Orders Is a Brilliant Business Move,” to learn specific ways your company can save time and money with electronic order processing while keeping customers happy. Learn more about Order Processing Automation — download the guidebook today!
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best practices, business optimization, business management, productivity
    
Esker
Published By: Esker     Published Date: Jun 29, 2016
Order processing is most efficient when manual touch points are minimized. But when orders come in by fax or email, what’s the best way to handle them? Read our eBook, The Great SAP Order Processing Predicament, to learn how 100% electronic order processing can be achieved via one universal automation platform. Download this eBook to discover how to: - Make every order electronic - Allow customers to send fax/emails Increase speed, visibility & accuracy - Eliminate manual data entry - Manage growth without adding staff
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best practices, business optimization, business management, productivity
    
Esker
Published By: Esker     Published Date: Jun 29, 2016
The overall success and competitiveness of a company can be directly tied to the efficiency of its order management process. If you’re fed up with the low visibility, high costs, and inefficiency of fax, email and EDI order processing, here are 9 reasons why order processing automation in an SAP environment is a brilliant business move for your company. Learn more about Order Processing Automation — download the guidebook today!
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best practices, business optimization, business management, productivity
    
Esker
Published By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
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email marketing, big data marketing, marketing automation, email personalisation
    
Movable Ink
Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
    
Dotmailer
Published By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
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Act-On
Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program
    
Bronto
Published By: Ipswitch     Published Date: May 15, 2014
In this free on demand webinar, you’ll get a first-hand look at how leading companies leverage Managed File Transfer to improve security, reduce risk and relieve pressure on their IT departments.
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ftp client, ftp server, sftp client, ftp software, large file transfer, secure email service, ftp program, sftp server
    
Ipswitch
Published By: Ipswitch     Published Date: May 02, 2014
With fewer resources and an increasing volume and size of file transfers each year, moving files in the extended enterprise has never seemed more complex. In this whitepaper, you’ll learn how to tackle the challenge of higher costs, increasing volume and size of file transfers, and fewer resources with one mature, managed file transfer process.
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ftp client, ftp server, sftp client, ftp software, large file transfer, secure email service, ftp program, sftp server
    
Ipswitch
Published By: Marketo     Published Date: Apr 17, 2014
This paper provides a guide to what marketing automation is, its features and its advantages.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm
    
Marketo
Published By: Esker     Published Date: Jan 06, 2014
How Fax and Email Orders Hold Your Business Back — and Why Automation Is the Best Way Forward
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esker, order processing, fax and email, automation, automated order processing, paperless, paperless order, automate order processing
    
Esker
Published By: Esker     Published Date: Jan 06, 2014
How to Bring Speed, Visibility and Accuracy to Every Phase of Order Processing
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esker, fax and email, automation, erp systems, electronic data interchange, automation solutions, cost savings, process efficiencies
    
Esker
Published By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the switch to marketing automation.
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Gleanster Research
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