HIT Consultant Insightful coverage of healthcare innovation
 

financial service marketing

Results 26 - 27 of 27Sort Results By: Published Date | Title | Company Name
Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Tags : 
crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics
    
iKnowtion
Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Tags : 
pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem
    
Engine Ready
Previous    1 2     Next   
Search      

Add Research

Get your company's research in the hands of targeted business professionals.