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Published By: Cisco     Published Date: Jan 15, 2015
Today’s adversaries continue to increase their capabilities faster than the defenses deployed to stop them. Whether they are obfuscating their attacks or hiding malicious code within webpages and other files, they are making it more and more difficult to profile and identify legitimate network traffic. This is especially true in firstgeneration network security devices that restrict protection and policies to ports and protocols.
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firewall, buyers guide, protocols, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics
    
Cisco
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
Published By: Dell Cloud Marketplace     Published Date: Jan 07, 2015
In a second-quarter 2014 Gigaom Research survey of 500 IT decision-makers at large U.S. companies, we identified strategic buyers as those who report using cloud resources for new business and revenue streams as opposed to those who don’t.
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Dell Cloud Marketplace
Published By: Dell     Published Date: Dec 15, 2014
Many great choices abound, but you have to think carefully through the buying decision. The good news is, the ever-widening array of hardware choices provide IT buyers with matches to specific end user needs. The challenge is figuring out what choice is the right one. Focus on user productivity and cost controls as guidelines to start the refresh process. This infographic shows how.
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dell, right pc, hardware, it buyers
    
Dell
Published By: Marketo     Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
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digital marketing, digital transformation, lead conversion, engagement marketing
    
Marketo
Published By: Jive Software     Published Date: Dec 02, 2014
Customer interactions today span multiple touch-points. As such, businesses are constantly seeking ways to adapt their activities to interact with buyers through the most relevant channels. While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar today to learn how social collaboration tools help companies overcome this challenge.
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customer interactions, customer data, social collaboration
    
Jive Software
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB
Published By: Dell     Published Date: Nov 20, 2014
Harsh environments for PCs are not confined to factory floors and constructions sites today. They also include hospitals, trucks, and even some classroom settings, among others. A new study from IDG Research and related two-page paper detail just what environmental threats worry buyers the most, and therefore what laptop purchasing criteria rank the highest. Tying together strong computing capability with a highly productive operating system in the right rugged notebook solution is possible. Download this two-page paper to learn the most important factors driving needs for refreshed rugged systems.
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rugged laptops, environmental threats, laptop purchasing criteria, refreshed rugged systems
    
Dell
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Intralinks     Published Date: Oct 30, 2014
Are you struggling with finding an enterprise collaboration solution that’s both easy to use and secure enough for your organization to share information outside the firewall? With the infiltration of consumer devices and applications into the enterprise, it’s even more difficult to control access to confidential data while enabling employees to get work done. This 16-page Buyers Guide to Enterprise Collaboration addresses the three key drivers of the selection process: Risk management strategy Accelerating business productivity Improving IT efficiency Even if you are already in an RFP process, or just starting to figure out your requirements, this Buyers’ Guide provides insight into the factors you should be considering, keepi
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enterprise collaboration, firewall, risk management strategy, business productivity, it efficiency
    
Intralinks
Published By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation
    
Yesler
Published By: IBM     Published Date: Oct 22, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, big data, data disposal, data value
    
IBM
Published By: Oracle     Published Date: Sep 30, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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digital, body, language, b2b, transaction, buyers cues, intentions
    
Oracle
Published By: Polycom     Published Date: Sep 24, 2014
As powerful as Microsoft Lync is, buyers should understand it is not a complete UC solution, and use of strategic partners is necessary. Voice and video are the most difficult services to provision correctly as workers require a high-quality, real-time experience. Anything short of that can remove many of the ROI benefits the company was hoping to realize. As such, companies deploying Lync should choose the best possible voice and video partner for Lync to simplify deployments and optimize user experience. Read why Polycom is a top strategic partner for Microsoft Lync for mission-critical voice and video services.
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risk, minimizing, maximizing, roi, lync, deployments, solution, provision, quality, buyers, powerful, real-time, voice, video, benefits, mission-critical, services, strategic, partners
    
Polycom
Published By: IBM     Published Date: Sep 16, 2014
IBM’s new PowerLinux servers appeal to Linux buyers? Linux buyers are driven by the price advantages that Linux offers as compared with other operating environments (Linux is free open source code) Windows and Unix are chargeable licensed code). Linux buyers, therefore, look first and foremost at the total cost of acquisition of Linux based servers. Linux buyers also want rapid time to value (fast deployment); they often use decentralized procurement processes; they want their Linux servers to be simple to use and manage."
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power-based systems, big data, linux, fast deployment, open source infrastructure
    
IBM
Published By: Oracle     Published Date: Sep 05, 2014
B2B Blogs are a different animal than the personal musings, rants, and raves populating the web. Powerful, if done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.
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b2b, blogs, absorb, personal, business, buyers, musings, rants, raves, web
    
Oracle
Published By: NaviSite     Published Date: Sep 02, 2014
This white paper will deliver data that provides valuable information based on real compute scenarios to assist buyers of cloud services in understanding how their workloads might perform and what costs are associated with those environments across multiple cloud computing platforms BEFORE they invest in the selection of a cloud computing provider.
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choosing a cloud provider, how to choose a cloud vendor, navisite
    
NaviSite
Published By: IBM     Published Date: Aug 28, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, data value, ilg, data disposal
    
IBM
Published By: Cisco     Published Date: Aug 18, 2014
The latest Gartner Magic Quadrant Reports are available, covering Secure Web Gateway (SWG) and Secure Email Gateway vendors. Published in May and July 2013, you’ll get insights on the current state of security threats and solutions. Find out why Gartner says, “The secure email gateway market is mature. Buyers should focus on strategic vendors, data loss prevention, capability encryption, and better protection from targeted phishing attacks.
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email, web security, quadrant, solutions, threats, data loss, phishing attacks, protection, gateway
    
Cisco
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
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rmg networks, digital video advertising, ooh, media planners, media buyers, television, web, out of home viewing
    
RMG Networks
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
In the era of social media, social selling isn’t a revolution — it’s just common sense. Today’s highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast.
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social media, social media management, enterprise, hootsuite, executives, social selling
    
uberVU via HootSuite
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
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