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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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Oracle Marketing Cloud
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?
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Microsoft Office 365
Published By: Glint     Published Date: Sep 26, 2017
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance. It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: CyberSource     Published Date: Sep 26, 2017
Payment management is critical to successfully operating in multiple countries. Read this report to learn what executives consider their top global operating challenges, and how payment management helps to resolve them.
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CyberSource
Published By: CA Technologies     Published Date: Sep 25, 2017
Today’s adaptive enterprises have to leverage data to remain flexible and responsive, but they need the right data. But it isn’t easy: Many companies struggle to improve technical execution while maintaining the visibility executives need. That’s why we created CA PPM + CA Agile Central, a seamless integration of our agile-management and business-portfolio management solutions. Together, they provide unparalleled visibility into both funding and work across every level of your organization.
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funding, increment, planning, value, roadmap, agile central, ca technologies
    
CA Technologies
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite
Published By: KeyBank Commercial Banking     Published Date: Aug 31, 2017
When it comes to the middle market, Key has a dedication like no other bank. Our commitment and focus allow us to deliver relevant, actionable, and tailored solutions for middle market companies. As part of this commitment, KeyBank conducts quarterly surveys with middle market executives. These surveys help us discover overall industry sentiment on topics of importance to you. We believe that the more we know, the better we can serve you. Check out what leaders are saying about their outlook on the U.S. economy, expansion plans, and their thoughts on changing healthcare policy when you read our latest quarterly report.
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middle market, us economy, economic outlook, business acquisitions, business acquisitions, business expansion
    
KeyBank Commercial Banking
Published By: CA Technologies     Published Date: Aug 22, 2017
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
While some are still adjusting to the idea, you’re well aware that we’re living in an application economy. For the uninformed, an application economy is where everything is driven by a connected, mobile, application-based world where your customers are far more likely to experience your brand and interact with your enterprise through a software application than a live person. But, beyond the benefits, each day you’re feeling the pressure it exerts on your budget, resources and network. You’ve seen this wave swell on the horizon, and now it’s arrived: executives are enthusiastic and asking about strategies, and line-of-business leaders are requesting faster dev times and more complex projects. Staking out your place as a leader in this new landscape will require you to develop and deliver high-impact applications faster than ever before.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 21, 2017
Lured by opportunities to speed innovation, reduce costs and enhance agility, many business executives are opting to move their organization’s applications into public cloud environments. Whether or not organizations realize these advantages to the fullest extent possible will in part be dictated by the monitoring capabilities in place. This paper offers a detailed look at the monitoring challenges cloud environments can pose, and it examines the key approaches = organizations need to take to foster maximum service levels, efficiency and agility in the cloud.
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CA Technologies
Published By: Juniper Networks     Published Date: Aug 08, 2017
Business is changing fast. Even companies that believe they have a competitive edge today are at risk of falling behind. Information Technology (IT) keeps businesses booming, but it’s a stretch for busy executives to drop into the data center to ensure that server racks and network boxes are humming. Leadership is preoccupied with growing the customer base, keeping costs down, profitability and growth. At a time when disruptive products and services are the name of the game, it’s become clear that doing “enough” with your technology investment simply isn’t enough to survive.
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Juniper Networks
Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Companies need to adapt their performance management strategies to better reflect the changing dynamics of the modern workforce and ensure their employees reach their potential. According to Deloitte, 58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. Even today’s top leaders think “the old way of doing things” is throwing resources down the drain! Check out 10 outdated performance management strategies you might still be clinging to, and how you can revitalize your talent development initiatives to maximize the power of your employees.
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performance management, employee satisfaction, management tips, modern workforce
    
Cornerstone OnDemand
Published By: IBM     Published Date: Jul 26, 2017
It is generally accepted that a hybrid approach to IT operations gives enterprises both financial and operational flexibility— allowing them to apply new technologies with little or no capital investment and tap expertise without hiring new personnel. But it is still an imperfect solution, and with sophisticated new attacks propagating at an accelerated rate, security has become a top concern. This is evidenced by the growing number of C-level security executives and by the intensive efforts of IT organizations to identify and address the gaps in their enterprise defenses and improve their ability to respond to those attacks. It is clear that security for hybrid IT environments is due for an advanced upgrade.
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information technology, optimization, it security, data protection
    
IBM
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
This paper looks at how the cloud landscape is rapidly evolving to address the needs of critical enterprise applications. On the way, we’ll highlight some common cloud misconceptions. Finally,we’ll set out how IT leaders can create a clear, robust enterprise cloud strategy for their organizations that enables digital innovation and business transformation.
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Oracle PaaS/IaaS/Hardware
Published By: IBM     Published Date: Jul 13, 2017
IBM has a unique position in the marketplace, with cognitive platforms and services, industry-specific offerings and expert consulting to support electronics companies. To understand how the electronics industry is applying cognitive computing to manufacturing, the IBM Institute for Business Value surveyed 140 electronics executives around the world and across all industry subsectors. We found that a core group of early adopters has kicked off a new generation of production success with cognitive manufacturing and show greater returns on investment (ROI) with increased productivity. Our analysis answers some important questions.
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ibm, consulting, cognitive, electronic manufacturing, roi, increased productivity, cognitive manufacturing
    
IBM
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Mobile devices and BYOD have brought unprecedented agility to the enterprises, but with it comes new security concerns. Read this short whitepaper to learn what over 200 senior security executives had to say about the top risks and trends in data security, as well as how to overcome them: 98% of respondents deal with the loss of sensitive data Up to 50% of employees regularly share files outside your organization EFSS solutions are seen as a primary tool to enable mobility and enforce security
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mobile device, flexibility, risk reduction, data security, agility
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Mobile devices and BYOD have brought unprecedented agility to the enterprises, but with it comes new security concerns. Read this short whitepaper to learn what over 200 senior security executives had to say about the top risks and trends in data security, as well as how to overcome them: 98% of respondents deal with the loss of sensitive data Up to 50% of employees regularly share files outside your organization EFSS solutions are seen as a primary tool to enable mobility and enforce security
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risk reduction, flexibility, mobility, data security, agility
    
Citrix ShareFile
Published By: Rosetta Stone     Published Date: Jul 05, 2017
In global, multicultural organizations, simply expecting all employees to speak one common language, such as English, marginalizes the potential impact of international talent and leaves monolingual staff ill-equipped to help the organization compete effectively in a globalized environment. In an increasingly global economy, U.S. companies will perform better by hiring individuals who can communicate in foreign languages and helping current employees develop language skills. Forbes Insights, in conjunction with Rosetta Stone, surveyed more than 100 executives at large U.S. businesses (annual revenues of more than $500 million) and found that language barriers have a broad and pervasive impact on business operations. The survey found that foreign language skills will be even more vital in the future and that language abilities can help executives advance their careers, speed overseas expansion, and boost corporate—as well as personal—success.
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Rosetta Stone
Published By: Rosetta Stone     Published Date: Jul 05, 2017
The top clients of enterprise language learning companies consist of global companies that recognize the value of multilingual employees. While companies understand the necessity of language learning, there is room for improvement in incorporating language learning into corporate culture. This report looks at what companies are doing in the realm of language learning, to understand what best-in-class organizations are doing, and to provide businesses aspiring to be truly successful on a global stage with strategies for incorporating language learning into their business model. Forbes Insights and Rosetta Stone surveyed 214 executives around the globe to find out if and how companies are training their employees to speak and work in more languages and what impact that training has on both the employees and the company. In addition, the narrative is rounded out with in-depth interviews with executives and experts.
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Rosetta Stone
Published By: CA Technologies     Published Date: Jun 26, 2017
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
Tags : 
    
CA Technologies
Published By: Entrust Datacard     Published Date: Jun 09, 2017
The rapid adoption of Office 365 means that work created using the Microsoft product contains a large amount of the business world’s sensitive information. In fact, in most enterprises using Office 365, more than half of that highly valuable information — including business plans, sales data, product designs, M&A details and financial forecasts — is contained within Excel, PowerPoint, Word, Outlook and other Microsoft software. Securing the information created with its products has emerged as a primary concern for CSOs, CIOs, IT departments and other C-level executives.
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Entrust Datacard
Published By: Zebra Technologies     Published Date: Jun 07, 2017
Zebra Technologies analyzed the state of the hospitality industry and conducted two research studies. The first study focused on the hotel/resort industry and measured senior executives, IT leaders, guest services and marketing respondents’ views on guest needs, their strategic technology and service plans, and vision for the future. The second consumer study measured travelers’ preferences, technology requirements and opinions on the factors influencing their overall satisfaction at hotels and resorts. The results of these studies are shared in this 2016 Hospitality Vision Study.
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zebra technologies, hospitality, technology convenience, location technologies
    
Zebra Technologies
Published By: IBM     Published Date: May 31, 2017
What defines cognitive manufacturing maturity? Our study found three stages of cognitive manufacturing maturity. We call those organizations in the earliest stage Observers, followed by Starters and Actives, respectively. These groups differ on two key characteristics: the presence of an overall strategy for cognitive manufacturing, and degree of strategic execution of multiple projects that enable higher project success and significantly fewer failed projects. Strategy is the crucial enabler of higher maturity. How do manufacturers get beyond the obstacles and barriers to increase cognitive manufacturing maturity? The obstacles encountered by our respondents are tied to organizational maturity. Overcoming them is fundamental to increase cognitive manufacturing success. In this report, we’ll first describe cognitive computing and how it gives rise to cognitive manufacturing. Then, we’ll review specific study findings and recommend actions for electronics executives.
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cognitive manufacturing, cognitive computing, organizational maturity, electronics, ibv
    
IBM
Published By: Broadsoft     Published Date: May 25, 2017
This whitepaper is for contact center management and business executives looking for ways to optimize the business performance of their contact center. • If yours is an existing contact center with infrastructure that has been built up over the years, this whitepaper provides bestpractice steps to break down the resulting data silos, unify them, and optimize your contact center for business performance. • If yours is a new contact center and you have the opportunity to build your infrastructure from the ground up using modern technologies, this whitepaper will provide best practices to prevent building data silos.
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Broadsoft
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