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measure roi

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Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
Tags : 
roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing
Published By: Progress Software BTA Telecommunications     Published Date: Feb 25, 2009
Based on the Forrester Total Economic Impact (TEI) methodology, frameworks and interviews, Forrester Consulting, in this commissioned study for Progress, measured the total economic impact and potential ROI that using Progress Actional delivered in monitoring and managing the CRM system of a leading media and entertainment services provider.
Tags : 
progress software, telecommunications, tei, crm, telcos, telecom, business transaction, vanson
    
Progress Software BTA Telecommunications
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
Tags : 
loop marketing, enterprise campaign management, financial management, aprimo
    
Aprimo, Inc.
Published By: SAP     Published Date: Sep 22, 2008
In this free white paper from SAP, Forrester evaluates four methods you can use to measure the business value of IT. Learn how you can account for more than simple financial metrics like ROI, IRR, or NPV.
Tags : 
sap, business value, lifecycle, roi, npv, irr, it efficiency
    
SAP
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : 
acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
    
AcquireWeb
Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
Corporate managers responsible for multiple fuel tank locations need remote technology applications to maximize their information use and increase the reach of their resources. Success when planning new remote technology projects can be measured in terms of increased profitability or ROI if the planners adequately address the build vs. buy decisions required when choosing the necessary hardware, software, deployment and integration strategy.
Tags : 
fuel, gas, roi, return on investment, infrastructure, cost control, business intelligence, cost efficency
    
WorldTelemetry, Inc.
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