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Published By: Adobe     Published Date: Oct 10, 2019
The 2019 Digital Trends: Advertising in focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year. This report explores attitudes to technology and innovation, including how advertisers risk losing the balance between creativity and measurement, and the challenge posed by walled gardens that restrict access to data.
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Adobe
Published By: ASME     Published Date: Oct 03, 2019
One of the most frustrating aspects of the measurement of severe pyroshock events is the acceleration offset that almost invariably occurs. Dependent on its magnitude, this can result in large, low-frequency errors in both shock response spectra (SRS) and velocity-based damage analyses. Fortunately, recent developments in accelerometer technology, signal conditioning, and data acquisition systems have reduced these errors significantly. Best practices have been demonstrated to produce offset errors less than 0.25% of Peak-Peak value in measured near-field pyrotechnic accelerations: a remarkable achievement. This paper will discuss the sensing technologies, including both piezoelectric and piezoresistive, that have come together to minimize these offsets. More important, it will document the many other potential contributors to these offsets. Included among these are accelerometer mounting issues, cable and connector sources, signal conditioning amplitude range/bandwidth, and digitizi
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ASME
Published By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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Adobe
Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Artemis Health     Published Date: Aug 08, 2019
Consultants and advisors are on the front lines of benefits data analytics. They’re the folks who dig through thousands of rows in a spreadsheet to surface problems and find solutions. In this whitepaper, we’ll dive deep on the advantages consultants offer to employers: • Access to data analytics, trend analysis, and program measurement • The expertise to identify, track, and take action on chronic conditions in a member population • The industry insight into public policy and regulation changes
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Artemis Health
Published By: Sift     Published Date: Jul 12, 2019
"You’re fighting fraud, but how well are you doing? Accurate and comprehensive measurement is integral to understanding your business’ health, yet many companies are not tracking fraud and team performance as effectively as they should. READ THIS GUIDE TO FIND OUT: The most important fraud-related KPIs to track How to share key reports across your organization How the right insights can power your competitive advantage "
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Sift
Published By: Domino Data Lab     Published Date: May 23, 2019
Lessons from the field on managing data science projects and portfolios The ability to manage, scale, and accelerate an entire data science discipline increasingly separates successful organizations from those falling victim to hype and disillusionment. Data science managers have the most important and least understood job of the 21st century. This paper demystifies and elevates the current state of data science management. It identifies best practices to address common struggles around stakeholder alignment, the pace of model delivery, and the measurement of impact. There are seven chapters and 25 pages of insights based on 4+ years of working with leaders in data science such as Allstate, Bayer, and Moody’s Analytics: Chapters: Introduction: Where we are today and where we came from Goals: What are the measures of a high-performing data science organization? Challenges: The symptoms leading to the dark art myth of data science Diagnosis: The true root-causes behind the dark art m
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Domino Data Lab
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: CFA Institute     Published Date: Mar 05, 2019
Gain the skills to drive smarter investment decisions with the Certificate in Investment Performance Measurement (CIPM®) Program. The CIPM Program develops your skills in effective investment performance and risk evaluation, manager selection, and investment reporting. The CIPM Candidate Guide provides you with all the information you need about the program, including: Roles of CIPM designation holders Why consider the program How to become a designation holder What you will learn Exam and fee information Fill out this form to receive more information about the CIPM Program and download the CIPM Candidate Guide.
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CFA Institute
Published By: CFA Institute     Published Date: Mar 05, 2019
Develop your skills in effective investment performance evaluation and manager search and selection with the Certificate in Investment Performance Measurement (CIPM®) Program. Completing the CIPM Program will help you: Deliver more actionable investment insights. Improve manager search and selection. Develop skills in performance appraisal, attribution, and presentation. Increase your understanding of factors that drive portfolio risk and return. Demonstrate your commitment to maintaining globally relevant and practice-based investment performance evaluation skills. Want to learn more? Fill out this form to receive more information about the CIPM Program and download the program fact sheet.
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CFA Institute
Published By: 3D Systems     Published Date: Feb 28, 2019
Combining the right people, hardware, and software to ensure quality everywhere Quality and reliability matter more than ever. In today’s hypercompetitive environment, companies can’t afford to lag behind when it comes to the quality of their products. And management can’t lag behind when it comes to adopting new tools and technologies to ensure quality everywhere. Over the past two decades, 3D scanning has become a crucial tool in many manufacturers’ measurement and inspection arsenals. It’s an effective metrology technique that is trusted for its accuracy, reliability, speed, and ease of use. Its noncontact nature and exceptional flexibility make it ideal for measuring a wide range of parts in a wide range of places. An effective approach to 3D scanning requires matching the right people with the right hardware and the right software to best meet your company’s measurement needs. This eBook will help you determine if 3D scanning is right for your inspection needs, and if it is, how b
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3D Systems
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: TIBCO Software GmbH     Published Date: Jan 15, 2019
Gradient Boosting Machine (GBM) modeling is a powerful machine learning technique for advanced root cause analysis in manufacturing. It will uncover problems that would be missed by regression-based statistical modelling techniques and single tree methods, but can easily be used by analysts with no expertise in statistics and modelling to solve complex problems. It is an excellent choice for advanced equipment commonality analysis and will detect interactions between process factors (for example, machines, recipes, process dates) that are responsible for bad product. It can also be used to identify complex nonlinear relationships and interactions between product quality measurements (for example, yield, defects, field returns) and upstream measurements from the product, process, equipment, component, material, or environment.
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TIBCO Software GmbH
Published By: Oracle     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle
Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant
Published By: Magnetrol     Published Date: Nov 05, 2018
Interface is the ultimate level measurement challenge. The "Interface in the Field" white paper from Magnetrol brings you the latest insights to help optimize process and increase uptime in your operations. Download the white paper now for: interface challenge case studies from the Oil & Gas and Petrochemical industries; innovative ideas for more accurate measurement and control;and point-by-point comparison of level technolgoies for interaface measurement.
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Magnetrol
Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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Adobe
Published By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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Engagio
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Amazon Web Services     Published Date: Oct 09, 2017
The following insights should be used as a resource for Chief Financial Officers (CFOs) as they lead or support their organisation through a cloud adoption journey. It is designed to provide an overview of cloud adoption drivers, costs, risks, and benefits, as well as raise important questions about staffing and technology decisions that are critical to success. It is also intended to help inform business cases, while surfacing measurements and indicators specific to cloud environments that impact the bottom line. The foundational guidance provided is a collection of insights captured and distilled from direct conversations and engagements between Amazon Web Services (AWS) and customer CFOs representing an extensive range of industries.
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global expansion, mergers and acquisitions, business agility, real estate, tax exposure, talent acquisition, operations investment
    
Amazon Web Services
Published By: Glint     Published Date: Sep 27, 2017
It’s one thing to execute an employee engagement survey, but another altogether to make engagement survey data actionable, to help forecast retention, productivity, and even workplace safety for blue collar workers. The Employee Engagement Barometer offers insights, tips and checklists to help shift your survey strategy from measurement of a past point in time to a forecast of the near future.
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: Zebra Technologies     Published Date: Sep 22, 2017
Whether you’re scanning products, medicine, parts or shipping labels, your data capture needs are dramatically shifting. Traceability demands more data in smaller spaces; mobile payments are on the rise; scanning multiple barcodes consumes valuable time, and there’s less tolerance for inefficiency – capabilities only imaging technology can ful?ll.
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future of technology, imaging scanners, barcode technology, inventory management, fast checkouts, managing processing data, barcode readers, camera-based scanners, 1d barcodes, omni-directional reading, enhanced scanner range, data capture, 2d barcodes, high density scanner, scanner identity verification, optical character recognition, barcode capabilities, 1d to 2d scanner, omnichannel, qr code measurement
    
Zebra Technologies
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