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Published By: Kinaxis     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Kinaxis
Published By: Salesforce     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Salesforce
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
Published By: Expert System     Published Date: Jul 18, 2019
For publishers and information providers, your competitive advantage starts with optimizing your most valuable resource: content. In this context, semantic content enrichment has evolved from a game changing capability into a de-facto requirement for both competition and innovation. Expert System’s solutions based on our cognitive technology, Cogito®, help publishers take full advantage of content to ensure its complete availability for providing compelling content, supporting new product development, building new revenue streams and improving workflow productivity.
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Expert System
Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesn’t have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss — and avoiding it altogether.
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Adobe
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
With endless media, services and products available in just a few taps on a smartphone, people are becoming accustomed to a new level of instant access. Whether it’s a ride to a party, payment sent to a friend or streaming a movie, speed is everything. Thanks to technology, Gen Y has come of age in the on-demand economy. Meeting these expectations is crucial to Workplace’s mission to empower people to work together efficiently and effectively. In order to better understand this generation's expectations – and how to cater to them – we’ve partnered with behavioural insights agency, Canvas8 to explore how this desire for immediacy is reshaping the future of work. In this report, we uncover why employees want companies to pick up the pace and what on-demand looks like at work.
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Workplace by Facebook
Published By: Darktrace     Published Date: Jun 21, 2019
Cyber-attacks targeting technology and telecommunications firms represent the most significant threat to their sensitive customer data and invaluable intellectual property. When successful, such attacks cost these firms dearly, not only in terms of immediate loss of revenue but also in the form of subsequent reputational damage. Technology firms that provide digital services or house vast quantities of user information are particularly at risk, as demonstrated in the Uber breach that exposed the personal information of more than 25 million users. Regulations around personal data, such as GDPR, increasingly require technology firms to adopt a robust cyber defense strategy that can detect cyber-threats at an early stage. Cyber-attacks aimed at technology firms with lucrative IP have also become a fact of life in the Information Age. Often perpetrated by nation-state actors with advanced capabilities, these attacks are now remarkably subtle and stealthy, with some of the latest examples b
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Darktrace
Published By: Workplace by Facebook     Published Date: Jun 17, 2019
With endless media, services and products available in just a few taps on a smartphone, people are becoming accustomed to a new level of instant access. Whether it’s a ride to a party, a payment sent to a friend or streaming a movie, speed is everything. Thanks to technology, Gen Y has come of age in the on-demand economy.
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Workplace by Facebook
Published By: CoreSite     Published Date: May 30, 2019
This research report shows the statistics behind U.S. based Media and Entertainment organizations’ adoption of data storage and compute solutions. Touching on the latest trends and specifically researched for the IT departments to see how their peers and competitors are investing to reach future business and technology goals.
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CoreSite
Published By: CoreSite     Published Date: May 29, 2019
This research report shows the statistics behind U.S. based Media and Entertainment organizations’ adoption of data storage and compute solutions. Touching on the latest trends and specifically researched for the IT departments to see how their peers and competitors are investing to reach future business and technology goals.
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colocation, interconnection, scalable, solutions, data, data store, data storage, compute
    
CoreSite
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Red Hat     Published Date: Mar 28, 2019
Digital business requires a culture of organizational agility, as the rapid pace of demand can only be satisfied by faster and more flexible development and delivery models. Most organizations do not have the luxury of completely rebuilding their technology foundation or immediately adopting new practices and mindsets, so they are embracing gradual yet fundamental shifts in culture, processes, and technology to support greater velocity and agility. The cloud-native approach modernizes existing applications and builds new applications based on cloud principles, using services and adopting processes optimized for the agility and automation of cloud computing.
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Red Hat
Published By: Red Hat     Published Date: Mar 28, 2019
Digital business brings to mind innovative technologies: mobile devices, intelligent sensors, wearable devices, virtual reality, chatbots, blockchain, machine learning, and other technology. For some, it also reflects the rapid rise of new digitally native businesses that have disrupted traditional business models and destabilized established companies and industry sectors. For the majority of organizations, digital business means pivoting to a culture of organizational agility, where the rapid pace of demand can only be satisfied by faster and more flexible development and delivery models. As most organizations do not have the luxury of completely rebuilding their technology foundation or immediately adopting new practices and mindsets, they are embracing gradual yet fundamental shifts in culture, processes, and technology to support greater velocity and agility.
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Red Hat
Published By: Panasonic     Published Date: Mar 18, 2019
In a world of content overload, executives at Entertainment & Media companies know they need to find new ways to engage, enlighten and inspire audiences through cutting-edge spaces that overlay digital information onto the physical world. That’s what Panasonic, a leading innovator in 10 top disruptive technologies, found in its recent study. They asked senior technology decision makers across 13 industries how they are investing in new technologies, which they have already adopted and which they intend to implement. The report is available now to our readers. Get the report today for an inside look at how competitive companies are adopting disruptive technologies, innovating and planning for the future.
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Panasonic
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Genesys     Published Date: Feb 08, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: Genesys     Published Date: Dec 20, 2018
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: • Why force-fitting more channels into an aging infrastructure is not the right approach • How to create a future-ready customer experience • How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Cisco     Published Date: Dec 20, 2018
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
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Cisco
Published By: Wasabi     Published Date: Nov 13, 2018
In this case study, read about how one major broadcaster discovered a whole new solution for accessing their archived content and saved a lot of money in the process. Needing on-demand access to archived promotional content this broadcaster was using both on-premise storage and off-promise tape storage with disappointing results. Seeking an alternative they looked to the cloud and Amazon S3. But before they could pull the trigger their media management company Acembly introduced them to Wasabi. It was a game changer. Wasabi’s Hot Cloud Storage is 80% cheaper and 6x the speed of even Amazon’s fastest offering. Plus, there’s free unlimited egress which is crucial for companies with unpredictable content needs. Download the case study to see how Wasabi’s revolutionary cloud storage technology is changing the possibilities for broadcasters and how they access their content.
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Wasabi
Published By: Staples     Published Date: Oct 24, 2018
Personal devices on corporate networks. Social media in the office. Millennials in the workforce. Technology is changing fast in the workplace and corporate IT managers are working to support a wider variety of user segments without putting the organization at risk. Watch this on-demand webinar to hear two IT experts diagnose the impact of the latest technology trends in the workplace and provide useful advice on how to support new user segments securely.
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it security, mobility, it user segments, technology trends, enterprise technology
    
Staples
Published By: Absorb     Published Date: Sep 05, 2018
Would you choose your LMS again? It happens to us all. We adopt learning technology expecting it to make us more efficient, prepared, and successful. At some point we wonder if it’s doing the opposite. Questions can be immediate or emerge over time. Either way, you’re stuck with technology that’s misaligned with where your organization’s going. So how do you know when it’s time to make an LMS change? After reading this checklist, “10 Ways Your LMS is Falling Short” you’ll understand: • Ten LMS challenges you may be experiencing • Risks these present to your organization • Features you need to start propelling your success Don’t let your LMS hold you back! Get the checklist
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Absorb
Published By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
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SAS
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