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Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Oracle EMEA     Published Date: Apr 15, 2019
Emerging technologies and automation permeate every aspect of our work and lives today. The real opportunity of these technologies — which include artificial intelligence (AI), machine learning, the Internet of Things (IoT), and human interfaces — is to enable us to embrace innovation on a scale never seen before. These technologies help us reimagine what’s possible in work and in life - from self-driving cars and personalized medicine to precision agriculture and smart cities that are changing the way we experience our world. Autonomous opens a new world of opportunities for enterprises. Autonomous Database for Dummies consists of five chapters that describe emerging technology trends and the business value of autonomous. Download this whitepaper to discover the business value of autonomous, Deploy a data warehouse in seconds and more!
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Oracle EMEA
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Intel     Published Date: Apr 11, 2019
The Internet of Things (IoT) unleashes valuable business insights through data that’s gathered at every level of a retail organization. With IoT and data analytics, retailers now have the capability to gather insight into customer behavior, offer more personalized experiences, achieve better inventory accuracy, create greater supply chain efficiencies, and so much more. But with data comes great risk. A recent report by security firm Thales and 451 Research found that 43 percent of retailers have experienced a data breach in the past year, with a third reporting more than one breach.1 Intel® technology-based gateways and Asavie, a provider of next-gen enterprise mobility management and IoT connectivity solutions, offer a security connectivity solution that minimizes the effort and cost to businesses to ensure safety from cybersecurity attacks. In addition, the Intel/Asavie IoT solution provides retailers with a solid basis to build their smart, connected projects:
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Intel
Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q2'19
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Loop Commerce     Published Date: Mar 08, 2019
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others. Learn how Loop Commerce's flagship product, GiftNow: • Increased % of sales from gifts by 2X • Drove 24% of Christmas Eve sales • Increased 6X demand over gift cards Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
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Loop Commerce
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: HP Inc.     Published Date: Feb 14, 2019
HP SmartStream Designer is a simple and powerful variable data printing (VDP) tool that enables HP Indigo digital press owners to provide sophisticated high-value jobs and personalized campaigns. More than 2000 HP Indigo customers are using HP SmartStream Designer to harness the HP Indigo digital advantage for their business. Learn how HP SmartStream Designer can help you create high-value, high impact applications and open new opportunities with HP Indigo.
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HP Inc.
Published By: Group M_IBM Q119     Published Date: Feb 08, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Conversational Banking allows banks to have the best of both worlds as this always-on, personalized banking will be available at a fraction of the cost of relying on human agents alone. It is both instantaneous and personal. It feels intimate but is cost-effective. Read more to see how banks can start.
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Group M_IBM Q119
Published By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
"With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed. "
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Progress
Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS
Published By: Esker     Published Date: Jan 08, 2019
Customer service is, was and always will be a top priority for companies. But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever. Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience. In this ePaper, you’ll learn how order processing automation helps you: • Create a more engaged, empowered staff • Eliminate low-value tasks like data entry • Provide 100% visibility into every order processed
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Esker
Published By: Zendesk     Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
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Zendesk
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: MuleSoft     Published Date: Nov 27, 2018
“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands. In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain. Download this eBook to learn: How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag
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MuleSoft
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Salesforce     Published Date: Nov 09, 2018
The pillars that are driving a superior customer service experience are changing. It used to be that just answering a customer’s question correctly and in a somewhat timely manner would cut it — but in 2016 that’s not so. Your customers carry more devices, and are more connected, informed and empowered. Today’s ultra-smart customer demands connected, seamless interactions, experiences where they can choose the service that best suits their needs and consistently offers personalized journeys across all devices. More often than not, the future of business success often depends on whether companies can deliver on those expectations.
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Salesforce
Published By: AWS     Published Date: Nov 08, 2018
Join our webinar to learn how Inova is using this technology to proactively identify biomarkers for personalized treatment intended to improve health outcomes for children.
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AWS
Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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Adobe
Published By: Cognizant     Published Date: Oct 23, 2018
In the last few years, a wave of digital technologies changed the banking landscape - social/ mobile altered the way banks engage with customers, analytics enabled hyper personalized offerings by making sense of large datasets, Cloud technologies shifted the computing paradigm from CapEx to OpEx, enabling delivery of business processes as services from third-party platforms. Now, a second wave of disruption is set to drive even more profound changes - including robotic process automation (RPA), AI, IOT instrumentation, blockchain distributed ledger and shared infrastructure, and open banking platforms controlled by application programming interfaces (API). As these technologies become commercialized, and demand increases for digitally-enabled services, we will see unprecedented disruption, as non-traditional banks and fintechs rush into all segments of the banking space. This whitepaper examines key considerations for banks as they explore value in the emerging Digital 2.0 world.
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cognizant, banking, digital
    
Cognizant
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