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Published By: Aventri     Published Date: Apr 29, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
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Aventri
Published By: Aventri     Published Date: Apr 11, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
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Aventri
Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro
Published By: Cisco     Published Date: Jul 11, 2016
To better understand the service dilemma and the role of digitization within the manufacturing industry, Cisco initiated a comprehensive research study. We surveyed more than 600 senior manufacturing decision-makers in 13 countries,* from a range of manufacturingrelated segments, along with conducting qualitative interviews with key industry thought leaders, in-depth secondary research, and economic analysis. To explore the business and organizational implications of connected machines in particular, we surveyed both industrial machine manufacturers and “end-user” manufacturers.
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Cisco
Published By: SAS     Published Date: Oct 22, 2015
The Internet of Things (IoT) presents an opportunity to collect real-time information about every physical operation of a business. From the temperature of equipment to the performance of a fleet of wind turbines, IoT sensors can deliver this information in real time. There is tremendous opportunity for those businesses that can convert raw IoT data into business insights, and the key to doing so lies within effective data analytics. To research the current state of IoT analytics, Blue Hill Research conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. By distilling key themes and lessons learned from peer organizations, Blue Hill Research offers our analysis so that business decision makers can ultimately make informed investment decisions about the future of their IoT analytics projects.
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SAS
Published By: Salesforce.com     Published Date: Sep 20, 2013
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
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salesforce, crm, crm solutions, research, best practices, ces, technology
    
Salesforce.com
Published By: EMC Corporation     Published Date: Jun 14, 2011
Qualitative and quantitative research among AP professionals to gain insights into trends in automated data capture in invoice processing.
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emc, accounts payable, automation, paper process, transaction costs, error rates, invoice, centralized, outsourcing, cloud computing, capital budget, costs
    
EMC Corporation
Published By: Vision Critical     Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, branding
    
Vision Critical
Published By: Dell     Published Date: Oct 20, 2008
This paper offers IDC's quantitative and qualitative research and perspective for examining the challenges and costs of PC deployment, as well as the benefits of automating deployment processes. The paper also looks at the Dell Deployment Optimization model and the role of the DAD solution in this important market.
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dell, automate deployment process, challenges of pc deployment, costs of pc deployment, dell optimization model
    
Dell
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