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Published By: SAS     Published Date: Jun 05, 2017
Find out what text analytics can do for an organization and the top three things people need to know when adopting text analytics. This research brief from the International Institute for Analytics and SAS outlines the challenges of implementing text analytics solutions and explores what makes this technology unique and exciting.  
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SAS
Published By: Mimecast     Published Date: Apr 25, 2017
Five Necessary Changes to Comply The EU General Data Protection Regulation (GDPR) deadline is approaching. You may think you’re immune from its impact, but if you do business with customers in the EU, think again. It’s time to rethink your organizational processes around compliance. This Forrester Research Brief helps your security, regulatory and privacy teams grasp the five changes necessary for GDPR compliance.
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gdpr, security, regulation, forrester
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Five Necessary Changes to Comply The EU General Data Protection Regulation (GDPR) deadline is approaching. You may think you’re immune from its impact, but if you do business with customers in the EU, think again. It’s time to rethink your organizational processes around compliance. This Forrester Research Brief helps your security, regulatory and privacy teams grasp the five changes necessary for GDPR compliance."
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forrester, gdpr, organizational processes, security, compliance
    
Mimecast
Published By: Mimecast     Published Date: Mar 13, 2017
The EU General Data Protection Regulation (GDPR) is arriving soon. You may think your organization is immune from its impact, but if you do business with any customers in the EU, think again. You’ll need to rethink and possibly re-do your organizational processes around compliance and oversight. It may seem like a daunting task. The Forrester Research Brief “You Need an Action Plan for the GDPR” helps your security, regulatory and privacy teams grasp five must-have changes necessary to comply with the GDPR.
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Mimecast
Published By: IBM     Published Date: Jan 27, 2017
Companies today increasingly look for ways to house multiple disparate forms forms of data under the same roof, maintaining original integrity and attributes. Enter the Hadoop-based data lake. While a traditional on-premise data lake might address the immediate needs for scalability and flexibility, research suggests that it may fall short in supporting key aspects of the user experience. This Knowledge Brief investigates the impact of a data lake maintained in a cloud or hybrid infrastructure.
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IBM
Published By: VMware     Published Date: Jul 01, 2016
Higher education is in the midst of fundamental changes that are reshaping the future of both the mission and the business. As technology helps campuses better reach beyond their traditional physical borders, decision-makers expect IT to offer the solutions and leadership needed to deliver better services to students, staff, and researchers while simplifying IT costs and responsibilities. This solution brief addresses how vCloud Air built on the popular vSphere virtualization platform, is helping higher education IT respond to today’s performance, manageability, and security challenges.
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vmware data center, vcloud air, vsphere, hybrid cloud, public cloud, private cloud, disaster recovery, data center extension
    
VMware
Published By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Research, Inc. ** According to the July 2015 Forrester Research, Inc. report entitled "Brief: Oracle Commerce Gets the Cloud Treatment," nearly 73% of online retailers have already or plan to make a full or partial shift to using SaaS-based commerce technologies within two years.
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Oracle
Published By: QuickPivot     Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
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retail, commerce, shopping, mobile, insights, predictions, channels, sales
    
QuickPivot
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Oracle     Published Date: Oct 29, 2015
For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. This Forrester Research brief analyzes the key differentiating capabilities of this new offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives.
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Oracle
Published By: Oracle     Published Date: Oct 07, 2015
Aberdeen's Research Briefs provide a detailed exploration of key findings from a primary research study, including key performance indicators, Best-in-Class insight, and vendor insight.
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Oracle
Published By: Oracle     Published Date: Oct 07, 2015
This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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Oracle
Published By: SAS     Published Date: Apr 16, 2015
This research brief begins with an outline of the major costs to consider when making an investment in analytics, the second section presents five modernization stages that analytics hardware/software have experienced, and the final section finishes with considerations when calculating total cost of ownership of the analytics ecosystem.
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SAS
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
    
Oracle Social Cloud
Published By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
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oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research
    
Oracle
Published By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
    
Oracle
Published By: Oracle     Published Date: Mar 18, 2014
Recent Aberdeen research conducted for Motivate, Incent, Compensate, Enable: Sales Performance Management Best Practices (January 2013) reveals a number of specific best practices that sales leaders — and their vital sales operations support teams — can adopt, in order to create more opportunity for them to achieve Best-in-Class performance. This Research Brief isolates a number of core competencies and technology enablers that are proven paths to superior corporate and sales-specific results.
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oracle, sales management, sales performance, best practices, sales teams, sales operations, technology enablers, pace
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications
    
Oracle
Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
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