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Published By: KPMG     Published Date: Jun 06, 2019
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers. Read this story to find out: • how we developed a digital strategy to restore growth to an iconic sporting brand • how data can drive a dynamic connection with customers and create new opportunities for growth • key principles for developing your own digital strategy.
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KPMG
Published By: Zscaler     Published Date: May 15, 2019
Cloud computing is rapidly changing enterprise IT with applications like Salesforce and Office 365, which are improving productivity, reducing costs, and simplifying management. Now, organizations are discovering that those same advantages can be achieved by migrating security to the cloud. In fact, in its 2016 Magic Quadrant report on Secure Web Gateways, Gartner reported, “Cloud services have experienced a 35% five-year compound annual growth rate, while on-premises appliances have only grown by 6% during the same period.”
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Zscaler
Published By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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Seismic
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Salsify     Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online. Featuring: Orin Borgelt, Chief Technology & Sales Officer Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf: Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory. Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions. Develop a new sales channels: Gerson uses Sa
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Salsify
Published By: UPS Capital     Published Date: Feb 19, 2019
WD Music is a one-of-a-kind company, but their path to growth was blocked by a problem faced by thousands of small and mid-sized businesses: their precious capital was tied up in a long cash-conversion cycle. WD Music had to pay suppliers in-full for guitar parts, then wait weeks or months to recoup the cash from customer sales. This left them without the working capital to buy more inventory, fulfill more orders and create a healthier, more profitable business. One day, Larry Davis, Vice President of WD Music, was speaking with Greg Kleehammer, from UPS Capital®. Kleehammer asked a simple question: “What if you could take one of your company’s biggest assets — your in-transit inventory — and turn it into working capital?” That’s how WD Music discovered an alternative-financing solution that opened the door to more growth, more prosperity and a lot less stress.
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UPS Capital
Published By: UPS Capital     Published Date: Feb 13, 2019
WD Music is a one-of-a-kind company, but their path to growth was blocked by a problem faced by thousands of small and mid-sized businesses: their precious capital was tied up in a long cash-conversion cycle. WD Music had to pay suppliers in-full for guitar parts, then wait weeks or months to recoup the cash from customer sales. This left them without the working capital to buy more inventory, fulfill more orders and create a healthier, more profitable business. One day, Larry Davis, Vice President of WD Music, was speaking with Greg Kleehammer, from UPS Capital®. Kleehammer asked a simple question: “What if you could take one of your company’s biggest assets — your in-transit inventory — and turn it into working capital?” That’s how WD Music discovered an alternative-financing solution that opened the door to more growth, more prosperity and a lot less stress.
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UPS Capital
Published By: Epicor     Published Date: Nov 19, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Read out this Epicor eBook and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Zscaler     Published Date: Oct 26, 2018
Cloud computing is rapidly changing enterprise IT with applications like Salesforce and Office 365, which are improving productivity, reducing costs, and simplifying management. Now, organizations are discovering that those same advantages can be achieved by migrating security to the cloud. In fact, in its 2016 Magic Quadrant report on Secure Web Gateways, Gartner reported, “Cloud services have experienced a 35% five-year compound annual growth rate, while on-premises appliances have only grown by 6% during the same period.” Organizations understand that protecting users with a consistent and enforceable policy requires much more than simple URL or web filtering. Thousands of companies have already switched their IT security from appliances to experience the benefits of the Zscaler™ Security Cloud. Download this whitepaper today to find out why.
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Zscaler
Published By: Epicor     Published Date: Aug 28, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Microsoft     Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth and profit. And we show you how to transform your business by closing those gaps so you can get back to growing. • Discover how to transform your business by connecting sales and marketing with a shared set of practices that have been proven to grow brands, grow revenue and increase profit. • Get expert advice from leaders who have walked in your shoes, leaped over the gaps and unleashed sales and marketing to drive growth – together. • Watch insight-packed webinars from Forrester Research, Microsoft and Adobe.
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Microsoft
Published By: Sage People     Published Date: May 15, 2018
Your customers won’t rave about a simple payment experience. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on retailers with ambitious growth targets. The good news is, growing retailers can easily upgrade their payment systems to boost CX.
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Sage People
Published By: Sage People     Published Date: May 15, 2018
Your customers won't rave about a simple payment experience. They won’t congratulate you when they can pay for an “online exclusive” product at the till. They won’t talk on social media about the slickness of the online checkout process. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on hospitality business with ambitious growth targets. Download the Insider’s Guide to catching payment niggles before they become critical concerns.
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Sage People
Published By: Sage People     Published Date: May 10, 2018
Your customers won't rave about a simple payment experience. They won’t congratulate you when they can pay for an “online exclusive” product at the till. They won’t talk on social media about the slickness of the online checkout process. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on hospitality business with ambitious growth targets.
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Sage People
Published By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how consumers shop and interact with businesses. They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business. Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
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CyberSource EMEA
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Outreach.io     Published Date: Apr 09, 2018
In the world of sales, there are 3 types of reps: hunters, farmers, and dying. Most sales teams have realized that developing a group of reps who prospect for their own leads and build their own pipeline rather than simply following up on inbound leads and farming current customers for repeat orders is essential for driving growth. Order-taking farmer reps will get you only so far.
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Outreach.io
Published By: Anaplan     Published Date: Mar 29, 2018
As businesses grow more optimistic about opportunities for growth, the pressure is on for sales organizations to meet ever higher revenue targets. In a global survey on sales performance optimization by CSO Insights, 94 percent of respondents said their 2014 revenue targets were higher than last year’s. It’s no wonder that “capture new accounts,” cited by 60 percent of respondents, topped the list of objectives for 2014 in the study. At the same time, many sales reps are struggling to meet even their current quotas. And in an Aberdeen Group survey, nearly half identified insufficient revenue growth as the top pressure motivating them to pursue sales management initiatives ranging from building out the capabilities of sales teams to improving management practices and investing in technology tools.
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sales, performance, revenue, optimization, objectives, accounts
    
Anaplan
Published By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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Magento
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