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Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: Zendesk     Published Date: Dec 02, 2016
The importance of agility in business is not breaking news. With the rise of technology, connectivity, and mobility, chances are that you’ve had to rework everything from logistics and operations to how you process employee payroll. Changing the way you work, and the tools you work with, extends to your customer base, too. These relationships also need to be maintained and are just as dynamic as what’s happening in-house.
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retail, ecommerce, web ecommerce, customer service, customer service, global support
    
Zendesk
Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe
Published By: Cloudian     Published Date: Feb 15, 2018
Not so long ago, if you asked a business executive, “what is the most irreplaceable part of your business?” they might have pointed at their building or their employees. The really forward-thinking execs may have chosen their customers. But the reality is that businesses have insurance to deal with the loss of a building; they can hire new employees; and they can acquire new customers. The one thing that is truly irreplaceable is their data. Lose that and you really are out of business. The potential risks to your data can be as subtle as the malfunction of tiny areas on a disk drive or as enormous as the failure of an entire data center. That means it’s not enough just to protect your data — you must also select the best way to protect it. To deliver that protection in an economical and rapidly recoverable way requires a system that gives you complete control to determine levels of data protection based on the type of data. In this paper, we’ll talk about the science of data protect
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Cloudian
Published By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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Sage People
Published By: IBM     Published Date: May 16, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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digital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data
    
IBM
Published By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
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IBM
Published By: Epicor     Published Date: Jun 27, 2017
Lumber and building materials (LBM) supply businesses today are facing pressure from increased competition and the need to keep pace with digital transformation. Against this backdrop, some businesses struggle while others thrive. The difference is having people who understand what it takes to get set for growth—individuals with the vision and drive to take your business to the next level. We call these people the Grow Getters. Download our report to discover 10 characteristics that set the Grow Getters apart from their competitors in the LBM industry, like: • Investing in new technology and innovation • Focusing on the customer • Applying a positive mindset At Epicor, we have a suite of industry-specific solutions for LBM distributors, as well as an industry-leading service team to help you grow your business. Take a look at our report to see how you compare to the Grow Getters.
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lumber, building materials, lbm, erp, bistrack, building materials distributors, lumber distributors, lumber manufacturers
    
Epicor
Published By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
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customer service, collaboration, roi, innovation, revenue, profit, savings, money, investment
    
Jive
Published By: Citrix     Published Date: Jun 03, 2015
Download this paper now to discover ten ways to grow your business with webinars.
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weinars, use webinars to grow your business, how to grow your business, customer interaction, share information, communication, tips for using webinars
    
Citrix
Published By: Cisco     Published Date: Apr 11, 2016
Digital transformation isn’t a technology or a product. Rather, it’s a philosophy for using digital assets to change the way an organization runs. It involves realigning technology and modifying business processes to better engage employees, customers and other constituents of the extended enterprise. Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe.
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cisco, digital transformation, best practices, digital assets, digitization
    
Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Digital transformation isn’t a technology or a product. Rather, it’s a philosophy for using digital assets to change the way an organization runs. It involves realigning technology and modifying business processes to better engage employees, customers and other constituents of the extended enterprise. Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe
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Cisco
Published By: Cisco     Published Date: Mar 17, 2017
Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe. Read on to find out how Cisco's Architecture can enable Digital Transformation.
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digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
    
Cisco
Published By: Cisco     Published Date: Sep 21, 2017
Digital transformation isn’t a technology or a product. Rather, it’s a philosophy for using digital assets to change the way an organization runs. It involves realigning technology and modifying business processes to better engage employees, customers and other constituents of the extended enterprise. Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe. Read on to find out how Cisco's Architecture can enable Digital Transformation.
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digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
    
Cisco
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
Published By: Tippit, CRM     Published Date: May 15, 2009
CRM has proven its ability to enhance business performance time and time again. However, the path to eff ective implementation is not always easy — complexities often arise as a result of trying to align an entire company behind the concept. You can fi nd the success that comes from leveraging customer knowledge to the fullest measure by following these 10 steps. Learn more today!
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tippit, crm implementation, roi
    
Tippit, CRM
Published By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
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ExpertVoice
Published By: Magento     Published Date: Feb 13, 2018
Commerce is permanently altering the way B2B businesses work- from customer acquisition to customer retention, and from order fulfillment to building a relationship with customers. From our experience of working with B2B companies across industries, we have curated a list of 11 most common obstacles to B2B eCommerce success, including: Thinking About eCommerce In Isolation Ignoring Customer Experience No Advanced Analytics Failure Maintain and Improve Systems
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Magento
Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: New Voice Media     Published Date: May 22, 2017
Business is going through rapid, unprecedented change. We are accustomed to having access to information and resources wherever we are. Our anticipations and expectations of business have changed, and we expect the same when we deal with any organization, whether as a customer, employee, stakeholder or partner.
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New Voice Media
Published By: Polycom     Published Date: Jul 24, 2014
Download this survey to learn what 5,000 business professionals around the world say are their biggest collaboration challenges—and discover the strategies they deploy to overcome them. In late 2013, Polycom invited customers and partners around the world to participate in a survey that focused on collaboration challenges. More than 5,000 business professionals from all job levels, functions and vertical sectors responded, candidly sharing insights about their obstacles and the strategies they deploy to overcome them. The survey reveals that 85% of the respondents believe video conferencing helps them achieve their business goals. See how they successfully use video in their profession and how you can leverage technology to defy distance and improve remote collaboration within your organization as well.
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polycom, collaboration video conferencing, defy distance
    
Polycom
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