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Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
    
Godfrey
Published By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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advertising, marketing, vms, social media, roi, vantage
    
VMS
Published By: LifeSize, a division of Logitech     Published Date: Aug 19, 2011
Incorporating video collaboration as a standard business practice can result in tighter employee and business partner relationships, increased productivity, faster decision-making and many more lucrative bene?ts.
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lifesize, best practices, video collaboration, standard business practice, productivity, video conferencing technology, virtualization, communications objectives
    
LifeSize, a division of Logitech
Published By: Corvisa LLC     Published Date: Feb 13, 2015
Are any of these dynamics driving you to the cloud?
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cloud monitoring, cloud metrics, business analytics, performance monitoring, data, cloud data, metrics, cloud communications
    
Corvisa LLC
Published By: Avaya     Published Date: Nov 21, 2017
Whether you're already an Avaya UC solutions customer or you're using a competing solution, the time's never been better for you to begin your migration to the cloud. From more flexible pricing to better security and system redundancy, the benefits of the cloud are unmistakable - and making the switch is easier than ever.
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Avaya
Published By: Avaya     Published Date: Nov 27, 2017
Whether you're already an Avaya UC solutions customer or you're using a competing solution, the time's never been better for you to begin your migration to the cloud. From more flexible pricing to better security and system redundancy, the benefits of the cloud unmistakable - and making the switch is easier than ever.
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Avaya
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Plantronics     Published Date: Mar 09, 2015
This whitepaper gives you the key 10 steps will provide you with a framework for planning, deploying and enhancing the audio element of your communications strategies.
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voice tools, communications tools, communications strategies, unified communications, uc devices, communication platform
    
Plantronics
Published By: GoToMeeting     Published Date: Oct 08, 2013
Online meetings are like cars they are everywhere nowadays, but not everyone knows how to drive them effectively. The best way to get better at online meetings is to participate in more of them. This brief by Gihan Perera, founder of First Step Communications, provides 10 practical tips for keeping control of your online meetings.
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meetings, control, online meetings, management, productivity
    
GoToMeeting
Published By: Citrix     Published Date: Nov 20, 2012
"The best way to get better at online meetings is to participate in more of them." This brief by Gihan Perera, founder of First Step Communications, provides 10 practical tips for keeping control of your online meetings.
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10 tips, online meeting, citrix, virtual meeting, collaboration
    
Citrix
Published By: eFax     Published Date: May 15, 2007
If faxing is a critical component to your business, you want to be sure you make a wise decision on how to do it. This paper offers 10 tips to help you sort through the myriad of choices in order to get the best combination of features and flexibility.
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fax, faxing, ip faxing, ip telephony, fax over ip, efax, infrastructure, ip networking
    
eFax
Published By: Brainshark     Published Date: Oct 16, 2013
"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."
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human resources, training, compliance, onboarding, new hire, orientation, open enrollment, employee benefits
    
Brainshark
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
    
Net Atlantic
Published By: Cox Communications     Published Date: Nov 10, 2014
One of the most fundamental aspects of marketing your business is having the right technology in place, And at the forefront of your technology hub should be a reliable phone service. Having a dependable phone network your company can is vital in more ways that one. Even in today's world of competing technology and emerging tech-trends, a proper phone system is the link that enables you to connect with anyone, from co-workers down the hallway to the business partner on the other side of the globe.
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tech-trends, voip, pbx, hosted pbx, sip, ports, did, pots
    
Cox Communications
Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
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xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
    
XMPie, A Xerox Company
Published By: Clarus Systems     Published Date: Mar 18, 2008
In this document, you'll learn to enable the successful execution and completion of IPT Deployment projects through a standardized set of processes and methodologies based upon Information Technology Infrastructure Library (ITIL) standards.
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itil, clarus systems, ipt, ip telephony, unified communications, cisco, callmanager, best practices
    
Clarus Systems
Published By: Focus VoIP     Published Date: Jan 19, 2011
NEWLY UPDATED: Save time researching business phones with our free Midrange IP Phone Comparison Guide.
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altigen communications, nortel networks, ip phone, cisco systems, shoretel, polycom, avaya, phone system
    
Focus VoIP
Published By: Focus VoIP     Published Date: Aug 04, 2011
Gear up for 2011 with our most comprehensive voice communications research package.
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focus voip, phone system, voice communications research package, voice over internet protocol, unified communications, ip phone comparision guide
    
Focus VoIP
Published By: Focus VoIP     Published Date: Aug 04, 2011
Find out what changes are in store for UC, as Focus Experts share their 2011 predictions for Unified Communications.
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focus voip, unified communications, 2011 trends, telephony, focus trend report
    
Focus VoIP
Published By: Smarsh     Published Date: Feb 27, 2014
Financial Services firms are moving into a new phase in the evolution of communications oversight and face challenges ranging from new and changing regulations to employee privacy. Learn how legal, compliance and IT professionals are managing compliance and e-discovery for email, Web, IM, social media, enterprise social networks, corporate issued mobile devices and the bring your own device (BYOD) trend.
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compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod
    
Smarsh
Published By: Arthur J. Gallagher & Co.     Published Date: Oct 26, 2015
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications. Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
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arthur j. gallagher, benefits survey, organizational priorities, medical benefits, pharmacy benefits, wellness, work-life balance, retirement
    
Arthur J. Gallagher & Co.
Published By: Cisco     Published Date: Dec 04, 2015
Gartner defines contact center infrastructure (CCI) as the products (equipment, software and services) needed to operate call centers for telephony support and contact centers for multichannel support. This type of infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
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cisco, gartner, magic quadrant, contact center, infrastructure, telephony support
    
Cisco
Published By: Cisco     Published Date: Aug 27, 2015
Magic Quadrant report looking specifically at on-premises unified communications requirements for midsize organizations with 100 to 999 employees.
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unified communications, midsize enterprise, uc solutions, productivity, business process, enterprise communications methods, integrated application, collaboration application
    
Cisco
Published By: Cisco     Published Date: Nov 17, 2015
Midsize businesses have ever-greater choice in premises-based unified communications, with providers extending features and go-to-market channels while trying to maintain ease of use and consistency. Midmarket IT planners should evaluate UC providers' delivery capabilities, not just their solutions.
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cisco, gartner, unified communications, midsize enterprises
    
Cisco
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