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Published By: Emarsys     Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
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Emarsys
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing
    
Adobe
Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia
    
Trend Micro, Inc.
Published By: Oracle Global Marketing     Published Date: Nov 16, 2011
Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, driven by technical trends.
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ecommerce, business research, enterprise technology, it solution, retail applications, oracle, oracle retail applications, atg commerce
    
Oracle Global Marketing
Published By: Oracle     Published Date: Mar 18, 2014
Dramatic shifts in workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions, more effectively armed with tablets than ever before. Aberdeen research conducted for Sales Performance Management 2012: How the Best-in-Class Optimize the Front Line to Grow the Bottom Line (December 2011), shows that 60% of companies’ sales team members are primarily remote workers. Indeed, in Aberdeen research for Mobile HCM: Workforce and Talent Management on the Move (June 2010), 57% of respondents who track the impact of their mobile recruiting efforts report improved quality and/or size of their talent pool as a result of their work. Does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales team to work remotely?
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oracle, data management, account management, sales performance management, remote workers, sales research, workplace shifts, sales strategy
    
Oracle
Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends
    
CrowdTwist
Published By: Ephesoft     Published Date: May 31, 2018
With the digitization of modern life, consumers have come to expect the same kind of real-time response and control from mortgage companies as they have experienced in other aspects of their lives. As a result of pervasive services like two-day or even same-day delivery from Amazon Prime, TV On Demand and made-to-order Nikes, consumers expect underwriters to process loans and communicate with them in a similarly personalized, real-time way. In response, traditional mortgage originators are transitioning legacy processes to compete with the game-changing speed of born digital disruptors like Rocket Mortgage and Better.com. This infographic outlines the eight technology trends that are top-of-mind for leading lenders.
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Ephesoft
Published By: Ephesoft     Published Date: Jun 01, 2018
With the digitization of modern life, consumers have come to expect the same kind of real-time response and control from mortgage companies as they have experienced in other aspects of their lives. As a result of pervasive services like two-day or even same-day delivery from Amazon Prime, TV On Demand and made-to-order Nikes, consumers expect underwriters to process loans and communicate with them in a similarly personalized, real-time way. In response, traditional mortgage originators are transitioning legacy processes to compete with the game-changing speed of born digital disruptors like Rocket Mortgage and Better.com. This infographic outlines the eight technology trends that are top-of-mind for leading lenders.
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Ephesoft
Published By: IBM     Published Date: Feb 08, 2008
Empower consumers. Increase productivity. Profitably compete in a saturated market. Today, mid-sized retailers need powerful tools to conquer a turbulent environment. IBM can help with tailored solutions. Click for information and a complimentary copy of National Retail Federations's report, Deeper Customer Insight - an in-depth look at five retail megatrends of 2010.
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market trends, market, sales, sales trends, trends, intelligence, retail, retailing
    
IBM
Published By: Epicor     Published Date: Aug 14, 2018
As an automotive parts manufacturer, you know that change is in the air. A growing number of trends are having a substantial effect on the industry, and you’ll need to find ways to adapt to the times. A recent presentation—hosted by Today’s Motor Vehicles and sponsored by Epicor Software—examined these trends, including: • Electric vehicles • Shifts in consumer tastes • Driverless vehicles In addition to detailing these disruptive trends, the presentation covered some risk factors facing the auto industry, manufacturing opportunities, manufacturing challenges, and the benefits of having a fit-for-purpose enterprise resource planning (ERP) solution. Download the white paper to read an overview of what’s shaping today’s auto vehicle industry and how the Epicor CMS solution can help you grow.
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Epicor
Published By: StrongMail     Published Date: Sep 28, 2010
Break through consumer consciousness with lessons from the Q3 2010 Email Breakthrough Report's featured best-in-class email campaigns. Read about the top five trends to watch and read expert commentary on each featured campaign, ranging from effective application of movement in email, to leveraging subscribers' word of mouth to promote your brand.
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strongmail, email breakthrough, report, email campaigns, emarketing
    
StrongMail
Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
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adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity
    
SPSS, Inc.
Published By: SPSS Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity
    
SPSS Inc.
Published By: SPSS     Published Date: Jun 30, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity
    
SPSS
Published By: Lookout     Published Date: Aug 30, 2017
This report examines enterprise security threats for iOS and Android. While Android has higher consumer market share, iOS commands more market share in the enterprise, accounting for 72% of enterprise mobile activations in Q1 2015 compared to Android’s 26% activation share1 . The perception that iOS is more secure has helped drive its enterprise adoption, but this perception comes largely from security trends observed in the consumer space. Android, with a more open mobile platform and 81% global market share2 , predictably invites more broad-based attacks than iOS. When it comes to iOS and Android in the enterprise, however, both need threat protection because at a fundamental level both platforms are subject to similar vulnerabilities and attack methods. iOS attacks may be relatively uncommon today, but they have happened and can occur. Moreover, enterprises increasingly rely on iOS app-distribution methods that forgo Apple’s app-review and they face the risk that attackers will cont
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enterprise security, enterprise mobile security, ios attacks, mobile threat protection, android attacks
    
Lookout
Published By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
    
Oracle
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
Maintain visibility and control, regardless of device or OS. The consumerisation of enterprise information technology is one of the most significant security concerns today. Gartner's Analyst Ken Delaney explains the impact of consumerisation on enterprise IT.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia
    
Trend Micro, Inc.
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
Tags : 
email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing
    
Adobe
Published By: Oracle     Published Date: Apr 30, 2018
Predicting the future is impossible and attempting it might seem like folly. But as in most cases, it is the process – not the outcome – that matters more. For hotel leaders, anticipating consumer trends and seeking innovations that enhance guest experiences are vital exercises that need to be practiced diligently. Now, more than ever – with the coming wave of disruptive technologies – taking these steps helps ensure success tomorrow.
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hotel, technology, business, guest, experience
    
Oracle
Published By: Equinix     Published Date: Oct 27, 2014
The businesses that thrive amid fluctuating technology demands are not only keeping a finger on the pulse of current trends, they have the infrastructure in place to handle whatever changes might come. And they’re doing so by treating their data centers as a strategic asset—a hub from which providers and performance can all stem. Are you ready for what’s next? According to analyst forecasts and IT executives, the five key trends affecting our state of technology are mobility, consumer technology, cloud services, hyperdigitization and globalization. In the following pages, you’ll learn how these bgtrends are affecting current networks, and why a strategic data center is key to not only surviving, but thriving, today and in the future.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity
    
Equinix
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud
Published By: Oracle     Published Date: Aug 17, 2017
50% of guests do not want to be served by a robot but 80% of operators say robots will be cleaning restaurants by 2027 50% of guests want to be recognized without giving a name or loyalty card 54% of restaurant operators would like to see artificial intelligence helping with menu planning
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anticipating, consumer trends, seeking innovations, enhance guest experiences
    
Oracle
Published By: Symantec     Published Date: Jan 10, 2013
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizable percentage of consumers wary of using credit cards online. This paper examines how recent trends in Internet trust marks can restore confidence.
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internet trust, building confidence, profit online, business profits, business growth, business confidence, consumer confidence, symantec report
    
Symantec
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