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Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
    
IBM
Published By: Dell EMC     Published Date: Oct 10, 2019
Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward. In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic. Learn more about Dell solutions powered by Intel®.
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Dell EMC
Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the Nucleus Research survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social drives, mobile device, social
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jul 02, 2014
Hear directly from First Midwest Bank about their proven success strategies leveraging ExactTarget to better market their bank.
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salesforce.com, community banks, customer relations management, crm, collaboration technology, mitigate risks, maximize opportunities
    
Salesforce.com
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency
    
Aprimo, Inc.
Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe
Published By: CyberSource     Published Date: Apr 25, 2018
With today’s customers demanding fast and seamless experiences, it’s critical that merchants’ payment technology evolve just as quickly. Read this guide to discover why payment is strategic to business operations today and how to master payment management to drive business success.
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CyberSource
Published By: Avaya     Published Date: Feb 03, 2011
Every small business strives for it: the ability to make their people more productive and responsive - to customers, vendors and each other - while keeping costs in check. To do more, with less. Maximizing productivity is critical to operating efficiently and profitably in today's challenging business climate. And small and medium size businesses often overlook one innovative technology that is proven to deliver results: IP Telephony.
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avaya
    
Avaya
Published By: Salesforce     Published Date: Mar 19, 2013
In order to satisfy today's customer, a case must be made to incorporate social media into your customer service strategy. Get the eBook now!
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social media, customer service, crm, engagement, technology
    
Salesforce
Published By: CA Technologies     Published Date: Jun 04, 2015
In today’s fast-moving, ultra-competitive business landscape, the days of enterprises spending months—or even years—building, testing and releasing an application, service or new set of capabilities to the market are over. Customers, technology users and the market as a whole are more nimble than ever before, and their demands for innovative new functionality have grown in concert. In other words, customers are no longer content to wait for the next big release—nor are they willing to deal with glitches and defects when it arrives. In this brief you will learn how an enterprise release automation solution can help your organization simplify and accelerate your application delivery processes.
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CA Technologies
Published By: Sage     Published Date: Oct 17, 2019
Manufacturing is constantly evolving It’s an industry driven by customer demand and technology. And as manufacturing businesses grow to a certain size, globalization becomes a factor. Interacting with the world offers lucrative opportunities and creates a higher demand for products and sources of cheaper raw materials that often impact the entire supply chain.
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Sage
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
Published By: QTS Data Centers     Published Date: Mar 31, 2015
Information technology is undergoing rapid change as organizations of all types begin to embrace the idea of moving computing infrastructure from on-premises to the cloud. It is easy to understand why the cloud has taken off faster than any technology phenomenon in recent memory. The cloud has the potential to reduce total cost of ownership (TCO) while enabling quicker responses to fast-moving markets and ever-changing customer needs. “Being able to flex your compute resources based on changes in volume and customer demand increases agility, making going to the cloud a very attractive proposition for our customers,” says Brian Johnston, chief technology officer for QTS in Overland Park, Kansas, a provider of data center solutions and fully managed services.
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qts, cloud, security, data transactions, cio report, cyber threats, security breaches, it leaders
    
QTS Data Centers
Published By: MineralTree     Published Date: Jan 14, 2015
Customer case study featuring Sand 9, a technology company that was able to streamline their AP process and gain insight and control of their outgoing cash flow.
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mineraltree, implementation, modernize, payments, accounts, solution, update, training, business, streamline, management, security
    
MineralTree
Published By: Symantec Corporation     Published Date: Jun 18, 2014
Web-based systems are essential tools for running business processes and delivering services to customers. However, phishing and online fraud undermine customer confidence. In addition, Web security remains a top concern because of constantly evolving threats. Learn more about mitigating these web security risks with SSL Certificates in this IDC Technology Spotlight white paper
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals
    
Symantec Corporation
Published By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development, resort mobile development, restaurant mobile development, hotel mobile strategy, resort mobile strategy, mobile strategy
    
Phunware
Published By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
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mobile strategy, mobile development, mobile technology, customer engagement
    
Mobify
Published By: Bronto     Published Date: May 31, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
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customer, consumer, mobile, technology
    
Bronto
Published By: Dell EMC     Published Date: May 09, 2018
Modern businesses are increasingly embracing digital transformation — leveraging new technologies to reinvent core processes, business models, product offerings, and the customer experience. As businesses embark on the digital transformation journey, they need to modernize their underlying technology infrastructure to enable a more agile, customerfocused, flexible, and innovative digital workplace to drive greater human and operational efficiencies. Intel Inside®. Powerful Productivity Outside. Intel® Xeon® processor
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Dell EMC
Published By: CA Technologies     Published Date: Jun 09, 2015
Today’s organizations are challenged to be the first to market with ‘The Next Big Thing’. They must innovate with new and unique services to satisfy customer demands and differentiate themselves in the marketplace. Software drives that innovation and has turned every organization into a software organization. This Executive Brief describes how the efficient collaboration between the development and IT operations teams can bring high-quality applications to market as quickly as possible. The CA Application Delivery suite helps organizations achieve collaborative DevOps through innovative technology tools used to: •Accelerate application development by removing constraints with CA LISA® Service Virtualization. •Expedite release time with CA LISA® Release Automation. •Improve application testing and quality with CA LISA® Pathfinder
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CA Technologies
Published By: AWS     Published Date: Jul 24, 2019
Add more value to your business Independent Software Vendors (ISVs) are turning to the cloud to modernize their applications and get rid of their commercial database dependencies to improve application performance, lower total cost of ownership (TCO), and reach new customers. DB Best delivers the established processes and technology ISVs need to accelerate the modernization of applications still running on commercial databases to Amazon Aurora. This enables your customers to quickly get up-and-running on the cloud and drive greater business value through Amazon Web Services (AWS). View the webinar to learn how DB Best and AWS enable you to accelerate every stage of your application modernization journey – from evaluating the right migration path for your application, to following a proven and repeatable database migration process, to driving growth and reaching more customers.
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AWS
Published By: Ring Central     Published Date: Aug 28, 2013
Nothing is more important to business success than communicating professionally and promptly with customers and colleagues. The way businesses communicate and handle incoming calls, and everything from faxes to conference calls, affects public perception of the company. Evolving businesses can better serve customers and enhance the way employees work by adopting the most readily available and affordable technology. In today’s world, leading edge communication begins and ends with a high-speed Internet-enabled, cloud-based, IP-connected phone service from RingCentral.
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cloud based system, business phone system. cloud based, telecom, business process, business communications, corporate communications
    
Ring Central
Published By: RingCentral     Published Date: Dec 05, 2013
Evolving businesses can better serve customers and enhance the way employees work by adopting the most readily available and affordable technology. Click here to read how leading edge communication begins and ends with a high-speed Internet-enabled, cloud-based, IP-connected phone service from RingCentral.
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internet, ringcentral, ring central, business internet, business phone, cloud phone, cloud computing, cloud services, mobile employees, wireless, medical phones, mobile / wireless, document imaging, enterprise content management, electronic health records
    
RingCentral
Published By: Provenir     Published Date: Mar 14, 2007
Mobile banking - banking on mobile devices including mobile phones, iPhones, Blackberries, and PDAs is taking off again, and financial institutions around the world are rushing to leverage the technology to gain new customers. This white paper describes the mobile banking "revolution", the state of the technology, the challenges, and the benefits.
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wireless, wireless application software, wireless security, wireless phones, pda, smart phones, mobile computing, banking, financial, mobile banking, provenir
    
Provenir
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