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Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: MobileIron     Published Date: Oct 29, 2018
For every mobile user, staying productive requires secure access to critical apps such as email, contacts, and calendar. These personal information management (PIM) apps are some of the most commonly used apps in the enterprise, so IT must ensure that users can seamlessly and securely access them on any device, including Android and iOS. The ultimate goal is to prevent data loss while preserving the native app experience users expect.
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MobileIron
Published By: Mimecast     Published Date: Apr 04, 2013
Enterprise information archiving is contributing to organizational needs for e-discovery and compliance requirements, and reducing primary storage costs. Gartner evaluates vendors offering products and services that provide archiving for email, files and other content types.
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enterprise, information archiving, email, ediscory, compliance, primary storage costs, roi, storage, archiving, data
    
Mimecast
Published By: Movable Ink     Published Date: Oct 04, 2016
Did you know that contextual marketing can more than double your email ROI? Find out how it works in our newest eBook. Get our tips and tactics on building emails that see real results.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint
Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto
Published By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing
    
eDataSource
Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing
    
eDataSource
Published By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
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mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance
    
UnsubCentral
Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch, pipeline, webinars, email drop, marketing roi
    
Marketo
Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On
Published By: Tippit, CRM     Published Date: May 18, 2009
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
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crm, hosted crm, tippit, marketing, market, hosted, on-premise, solution, sfa, sales force automation, oracle, mobile, email marketing, cti, customer relationship management, roi, sugar, forecasting, call center, sales
    
Tippit, CRM
Published By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices
    
Return Path
Published By: eDataSource     Published Date: May 08, 2017
Learn how other email marketers are dealing with growing SPAM rates and driving positive ROIs for their marketing efforts.
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Secure Computing     Published Date: Feb 20, 2008
Reputation systems add a critical first line of advanced protection to help organizations accurately detect and block all types of threats to their messaging, web, and network environments.  In simplest terms, deploying a reputation service at the network edge is analogous to having a peephole in the front door of your house.  You let in people you know and trust, question the ones you don’t know and shun the ones who look suspicious.  Just by taking these simple measures you reduce your risk.
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it spending, whitelist, whitelisting, email security, spam, antispam, cast iron, castiron, roi
    
Secure Computing
Published By: Genesys     Published Date: Aug 13, 2009
Your company likely has a contact center that efficiently and effectively handles customer interactions via telephone calls as well as through channels such as text chat, SMS, and e-mail. Yet are you aware that the contact center handles just a fraction of the activities that impact the customer experience throughout your business?
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genesys, conferencing, text chat, sms, e-mail, email, customer experience, contact center, voip, service delivery optimization, lob, line-of-business, sla, service level agreement, backlog, websphere, backlog, workload distribution, iwd, customer interaction management
    
Genesys
Published By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
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mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns
    
Campaigner
Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo
Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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unsubscribe, email marketing, email roi
    
Bluecore
Published By: Motorola     Published Date: Feb 06, 2008
In this report, Aberdeen takes an in-depth look at how best-in-class organizations are using mobile messaging to improve productivity and customer service. They also define the steps that can help your organization deploy a best-in-class enterprise mobile messaging solution.
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mobile email, sms, mms, mobile im, mobile voip, enterprise mobile messaging, mobile security, unified mobile messaging, mobile roi, interoperability, mobile device platform, mobile device management, motorola, motorola good
    
Motorola
Published By: Pardot LLC     Published Date: Jun 09, 2011
Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
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content., email campaigns, marketing automation, pardot, tailoring, testing, timing, tracking
    
Pardot LLC
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