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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: Datastax     Published Date: Jul 02, 2018
When you think enterprise ecommerce in the Right-Now Economy, you need to know that it all starts with a distributed cloud database built for hybrid cloud. From Safeway to eBay to Macy’s to Sony, leading companies across industries use DataStax to power their ecommerce initiatives. Read this ebook for a look into exactly how they use us and the results they’ve achieved.
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Datastax
Published By: Oracle     Published Date: Sep 06, 2016
Learn why our world-leading, unified solution is relied on by market-leading companies across the planet.
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supply chain, supply chain management, oracle, security, security application, cloud computing, unified solution, risk
    
Oracle
Published By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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Menlo Security
Published By: Menlo Security     Published Date: Jun 05, 2018
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks. Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy: *Why web malware and phishing are so pervasive in today's cyber attacks *What the shortcomings of today’s reactive security philosophy are *Why the web continues to present a risk to businesses *How organizations rethink their security strategy moving forward"
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Menlo Security
Published By: Workday     Published Date: Mar 19, 2018
The experts agree: Workplace learning can no longer be an "out there," disconnected processit has to be tightly and carefully woven into a worker's experience, integrated into the fabric of the modern workplace. Read the article to discover how three leading experts see the future of workplace learning unfolding today.
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workplace learning, worker experience
    
Workday
Published By: Epicor     Published Date: Jun 27, 2017
Lumber and building materials (LBM) supply businesses today are facing pressure from increased competition and the need to keep pace with digital transformation. Against this backdrop, some businesses struggle while others thrive. The difference is having people who understand what it takes to get set for growth—individuals with the vision and drive to take your business to the next level. We call these people the Grow Getters. Download our report to discover 10 characteristics that set the Grow Getters apart from their competitors in the LBM industry, like: • Investing in new technology and innovation • Focusing on the customer • Applying a positive mindset At Epicor, we have a suite of industry-specific solutions for LBM distributors, as well as an industry-leading service team to help you grow your business. Take a look at our report to see how you compare to the Grow Getters.
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lumber, building materials, lbm, erp, bistrack, building materials distributors, lumber distributors, lumber manufacturers
    
Epicor
Published By: KPMG     Published Date: Sep 04, 2019
Banking is rapidly being transformed by one, distinct theme: digital technology. For those leading the charge, there is no longer a distinction between a business strategy and a technology strategy. There is just strategy driven by technology and the client needs it will evolve to continually meet. In this new world, upgrading existing operations and making legacy systems fit new challenges is not going to be enough. To succeed, banks need to become future-ready, connected enterprises, backed by a new type of technology and operating model that is nimble enough to adapt to new challenges and growth opportunities.
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KPMG
Published By: MicroStrategy     Published Date: Jan 23, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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MicroStrategy
Published By: MicroStrategy     Published Date: Apr 11, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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MicroStrategy
Published By: Intel     Published Date: Sep 27, 2019
As the first major memory and storage breakthrough in 25 years, Intel Optane technology combines industry-leading low latency, high endurance, QoS, and high throughput that allows the creation of solutions to remove data bottlenecks, and unleash CPU utilization. With Intel Optane technology, data centers can deploy bigger and more affordable datasets to gain new insights from large memory pools. Here are just ten way Intel Optane technology can make a difference to your business. To find out more download this whitepaper today.
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Intel
Published By: Rackspace     Published Date: Apr 17, 2018
Controlling cloud costs is a leading challenge for enterprises at each stage of their cloud journey. Fortunately, companies utilizing a public cloud can benefit from the strategic partnership between Google and Rackspace. Google Cloud Platform is a state-of-the-art, cost-friendly public cloud, and Google has selected Rackspace as its first managed services provider for GCP, based on Rackspace’s vast cloud expertise and dedication to a fanatical customer experience. With Managed GCP by Rackspace, companies can maximize their cost savings on Google Cloud while also saving on hiring, training and retaining top talent to operate their cloud operations. In this post we will focus on the ten most significant cost-saving opportunities.
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Rackspace
Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
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spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
    
Spredfast, Inc.
Published By: Polycom     Published Date: Jun 08, 2016
"There are many ways to take advantage of the rich set of collaboration tools provided by Microsoft Skype for Business. IT leaders should consider a cap-and-grow Skype for Business strategy and then think through how it can be leveraged as a replacement technology. Digest this white paper by leading UC analyst Zeus Kerravala for insight on the 14 best practices for a Skype for Business Enterprise Voice deployment. Enabling IM and presence first, expanding desktop applications, and more are details in this informative piece. "
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business optimization, business strategy, network management, business applications, best practices, business process management, productivity
    
Polycom
Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid, day-of, actionable, conferencing, questions, practical
    
ReadyTalk
Published By: Sitecore     Published Date: Aug 05, 2009
Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.
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gartner, magic quadrant, web content management, wcm, marketscope
    
Sitecore
Published By: LogMeIn     Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
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remote support, remote technology, customer support, productivity, remote technology
    
LogMeIn
Published By: CEB     Published Date: Oct 21, 2014
The impact of information is changing and while this change provides great opportunities, it also presents greater risks. Traditional monitoring processes and technology advancements alone no longer deliver effective identification, management, and prevention of business risks, instead the changing impact of information demands early detection and root cause analysis. Learn how leading companies are magnifying exploitation of information security risks, along with advancing identification and protection of compliance risks.
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corporate executive board, ceb, legal, risk, compliance, assurance teams, audit
    
CEB
Published By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
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b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
    
CEB
Published By: AlienVault     Published Date: Aug 13, 2015
The 2015 Magic Quadrant summarizes Gartner’s yearly analysis of the SIEM market and compares the positions of leading competitors like AlienVault. Get Gartner's complete analysis of each SIEM vendor, and learn what makes AlienVault a Visionary. Download the 2015 report.
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alienvault, security, siem, hacking, threat detection
    
AlienVault
Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: Coupa     Published Date: Apr 13, 2016
The Invoice Automation Navigator Report can assist in the initial selection of AP automation solutions. This report: Provides a comparative analysis of 10 leading solutions Provides a roadmap to the process of selecting a provider
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Coupa
Published By: Coupa     Published Date: Mar 07, 2016
The Invoice Automation Navigator Report can assist in the initial selection of AP automation solutions. This report: Provides a comparative analysis of 10 leading solutions Provides a roadmap to the process of selecting a provider
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Coupa
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