HIT Consultant Insightful coverage of healthcare innovation
 

programmatic advertising

Results 1 - 25 of 41Sort Results By: Published Date | Title | Company Name
Published By: Quantcast     Published Date: Jun 26, 2015
Read this guide to understand how to take advantage of programmatic-powered prospecting.
Tags : 
performance, prospecting, performance, funnel, programmatic
    
Quantcast
Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
Tags : 
    
AdRoll
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
Tags : 
    
HERE Technologies
Published By: Turn     Published Date: Mar 09, 2016
In this Advertising Intelligence Report, you'll learn how to accurately analyze competition within markets and apply that knowledge to your next media buy.
Tags : 
programmatic, advertising intelligence, competition analysis, dsp, demand side plattorm, multichannel advertising, multichannel advertising
    
Turn
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
Tags : 
marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
adobe media optimizer, programmatic advertising, engagement and conversion
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
On the surface, the connection between fractals and programmatic advertising isn’t obvious, but right down to the melding of art and math, programmatic advertising has a lot in common with this unconventional geometry. And those similarities pave the way for some serious implications for the way you approach creative assets.
Tags : 
    
Adobe
Published By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper „Die echte Welt der Echtzeit-Werbung“ soll Hilfestellung bieten, wie das Ökosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklärt.
Tags : 
rta, rtb, quantcast, programmatic advertising
    
Quantcast
Published By: BrightRoll Exchange     Published Date: May 09, 2017
Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements
Tags : 
native advertising, native ads, promgrammatic ad buying, programmatic advertising, native programmatic ad buy, sponsored content, sponsored ads, premium ads, premium content advertising, cross-device advertising, ad exchange, ad exchanges, roi advertising
    
BrightRoll Exchange
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
Tags : 
connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3
Published By: Location3     Published Date: Oct 07, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
Tags : 
    
Location3
Published By: Oracle     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
Tags : 
    
Oracle
Published By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
Tags : 
mediamath, ecommerce, marketing solutions, programmatic advertising
    
MediaMath
Published By: Dun & Bradstreet     Published Date: Jun 08, 2016
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
Tags : 
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
Tags : 
programmatic, digital advertising, audience data, adtech buying
    
Dun & Bradstreet
Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
Tags : 
programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
Tags : 
programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
Tags : 
programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting, targeting techology, omnichannel, multichannel
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
Tags : 
programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy, awareness, conversion
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : 
programmatic, digital advertising, b2b marketing, marketing data
    
Dun & Bradstreet
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : 
marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : 
performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Tags : 
adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend
    
AdRoll
Previous   1 2    Next    
Search      

Add Research

Get your company's research in the hands of targeted business professionals.