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Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
    
emedia
Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, youíll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
    
Act-On
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
    
White Horse
Published By: Outreach.io     Published Date: Apr 09, 2018
In the world of sales, there are 3 types of reps: hunters, farmers, and dying. Most sales teams have realized that developing a group of reps who prospect for their own leads and build their own pipeline rather than simply following up on inbound leads and farming current customers for repeat orders is essential for driving growth. Order-taking farmer reps will get you only so far.
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Outreach.io
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
    
VisiStat
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
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sales leads, b2b sales, onesource, prospects, executive changes, sales triggers
    
OneSource
Published By: Oracle     Published Date: Sep 30, 2019
When youíre spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know thereís work to do. Your business needs marketing automation.
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Oracle
Published By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
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best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales
    
Citrix Online
Published By: LeanData     Published Date: Oct 29, 2015
Leads mean everything to running a successful business. Managing those precious leads, though, also can be challenging. But LeanData has created a solution where leads always will get to the correct salespeople by automatically matching them to accounts with a speed and accuracy thatís impossible to duplicate manually at scale. This eBook explores the different ways that smart companies are using LeanDataís Router and Converter functions to get their leads to the right home so they can generate more pipeline and closed deals. The journey begins here.
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LeanData
Published By: LeanData     Published Date: Nov 07, 2016
In a modern B2B sales process, itís not easy connecting a lead to the right rep. Itís no secret that the traditional way of managing leads within Salesforce is rigid and labor-intensive. This eBook dives into best practices about lead routing and converting. Learn how a well-designed, automated lead management process maximizes the impact of every lead coming into your organization.
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LeanData
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isnít about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but itís not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldnít go on a blind date without a little online stalkingresearch, you shouldnít call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who youíre selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: Act-On     Published Date: Jan 08, 2015
Itís all about the leads. Itís true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But thatís not always an easy task. So how do todayís marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On
Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own Ė aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyersí questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility
Published By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation
    
Marketo
Published By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
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webinars, qualified, leads, generation, strategy, marketing, investment, time
    
ReadyTalk
Published By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
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eloqua, marketing, marketing automation, sales, sales support, lead volume
    
Eloqua
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.
Published By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
Phone leads are often the most valuable to sales. But most marketers donít know how they generate calls. Learn how to get started with call tracking with this guide. It shares tips and best practices for tracking phone leads to their source.
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call tracking, inbound, phone, sales, marketing, calls
    
Ifbyphone, Inc.
Published By: Mongoose Metrics     Published Date: Feb 16, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion, offline conversions
    
Mongoose Metrics
Published By: Sage Software (APAC)     Published Date: May 02, 2018
Guru Labels, a specialist label printing company, deploys Sage Business Cloud Enterprise Management to replace a variety of stand-alone systems with a single, integrated solution that could bring together data from Guru Labelsí manufacturing, inventory, purchasing, finance, CRM an sales systems. It enables the business to improve job scheduling, reduce costs, retain margins and provide rapid responses to quotes that ultimately leads to high customer satisfaction rates.
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Sage Software (APAC)
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